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Approach Overview
Tackle your toughest revenue challenges with an evidence-based and science-backed approach that drives measurable results.
Research Methodology
Learn about the evidence-based approach behind our solutions, and why every solution is backed by rigorous research.
Just-in-Time Enablement
Empower your revenue teams with the right resources when and where they need them, keeping your reps well-equipped to win.
Company Overview
Get to know our team of experts, innovators, and researchers dedicated to helping companies grow revenue.
Speakers
Access world-class speakers who bring fresh insights and actionable strategies to your events.
Careers
Join a team that’s shaping the future of B2B revenue growth. Explore opportunities to grow, innovate, and make an impact.
Customer Case Studies
See how top companies are overcoming their toughest revenue challenges to achieve lasting success.
Affiliate Program
Partner with us to share insights and strategies that empower B2B teams, and bring more value to your customers.
Resource Library
Access a library of original insights, expert advice, and tested tools to accelerate your revenue growth journey.
Blog
Stay ahead with the latest trends, tips, and insights from our team of thought leaders and practitioners.
Events & Webinars
Join live events and webinars where our experts dive deep into research, tactics, and more.
News
Catch up on the latest company updates and announcements.
Books
Learn about our must-read books, packed with research and techniques to reshape how you approach B2B revenue growth.
Emblaze Community
Network, learn, and grow with the leadership insights community powered by Corporate Visions.
Solutions Overview
Empower your team to win more deals, expand existing accounts, and retain loyal customers.
Skills Training
Equip your revenue teams with the essential skills they need to engage, persuade, and close—built on science-backed techniques and tailored to today’s B2B buyers.
TruVoice Buyer Insights
Get inside your buyer’s head with actionable feedback that reveals what’s working, what’s not, and how to improve your win rates with data-driven clarity.
TruVoice 90-day Lookback
Analyze your last 90 days of opportunities in TruVoice to diagnose your team’s unique win rate issues.
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Process and Leadership
Drive results by aligning leadership and process, so your revenue teams can operate with precision, purpose, and a clear path to success.
Sales Coaching
Turn good sellers into great sellers with targeted coaching that sharpens skills, boosts confidence, and closes performance gaps.
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Messaging and Content
Create messages that resonate and content that converts. Stand out with clear, compelling stories that speak directly to your buyers’ needs and motivations.

Message Development

Create distinct messages that match your buyers’ decision-making psychology.

Revenue teams have never had so much firepower—AI, bespoke agencies, advanced automation…the list goes on.

So why do so many sales and marketing messages look and sound the same?

Sell the Story, Not the Solution

The story you tell is the last bastion of competitive differentiation. Create a compelling narrative for your buyer, and you’ll illuminate value in a way that makes your solution the clear and obvious choice.

Icon of a a silhouette of a person with 3 cogs where the brain is supposed to be
Decode Your Buyer’s Brain

Dive into your buyer’s psyche and emerge with a message that hits them right in the feels.

An icon of a megaphone
Tailor Your Message

Scrap the one-size-fits-all approach and craft a story that fits your buyer like a glove.

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Ditch the Doppelgangers

Say goodbye to cookie-cutter content and develop a message that’s unmistakably you.

Get Started

Science-Backed Messages for Every Buying Decision

From MQL to ARR, create pitch-perfect messages for every moment in the customer lifecycle.

Why Change

Shake Up the
Status Quo

An attention-grabbing message that makes inaction feel like a missed opportunity.

Why You

Avoid the
Parity Trap

A standout story that turns your unique value into an undeniable advantage.

Why Now

Spark Executive Action

A persuasive pitch for decision makers that builds a burning platform for change.

Why Stay

Keep More Customers

A fortifying message that  reinforces your commitment to your customer's goals.

Why Evolve

Nurture Your
Next Big Win

A visionary message that paints your new capabilities as the key to future success.

Here’s How It Works

1
Align Your Stakeholders
We work closely with your team to uncover the qualities that make your solution stand out in your market.
2
Develop Your Message
Your team works with our expert facilitator to create a message that makes buyers do a double take.
3
Equip Your Team
We package your new message into custom-built content assets that your team can use with confidence.
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“Now we can defend our business”

“We had always presented our capabilities as technical information. But when we defined [our] four characteristics of value, this made it more concrete for our sellers and our buyers. Now we can defend our business.”

Lory Tan photo

Lory Tan
Director of Commercial Enablement, Synthego

Read Their Story

Got Questions? We’ve Got Answers

Q: "We already have messaging. Why do we need to change it?"

A: Think your trusty old message is still cutting it? Even the sharpest knife gets dull over time. Your buyers are evolving, and so are your competitors. When you keep your story sharp and relevant, you’re not just part of the conversation—you’re leading it.

A: Our research shows that buyers’ motivations don’t remain static. Using the wrong message at the wrong time can backfire, making loyal customers up to 13 percent more likely to switch or shop around. When you tailor your messages to match your buyer’s psychology in each moment, you ensure you always hit the right note at the right time.

A: Typically, you have a compelling new message in about 4–6 weeks. That includes preliminary calls, collaborative workshops, and fine-tuning sessions. We move fast without sacrificing quality, so you can get back to wowing buyers and closing more deals.

A: Sure. You could try to perform surgery on yourself too, but we don’t recommend it. Our team doesn’t just bring a fresh perspective—we bring experienced facilitators who know what makes your buyers tick and how to push your team’s thinking to new heights. These masters of ideation have a knack for extracting your team’s best ideas and transforming them into compelling messages that get results.

Tired of Blending In?

Get science-backed messaging that resonates with buyers and makes your competition sweat.
Backed by research, delivered with impact.

Let's Talk
Execute Your Revenue Growth Strategy

Let’s connect and explore how you can gain clarity and confidence for your revenue growth strategy.

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