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edna

edna

IT Services and IT Consulting

Limassol, Limassol 7,928 followers

The heart of digital communications.

About us

edna is a leading digital communication solutions provider who is revolutionizing the way organizations connect and converse with consumers. For more than 15 years we have been helping companies to use advanced communication technologies to orchestrate streamlined, programmatic communications over emerging digital channels. Our client base includes leading organizations in Banking, Insurance, Retail, FMCG, Air Travel, Telecom and Hospitality from across the globe. edna is headquartered in Cyprus with three more offices in Russia, Indonesia and Kazakhstan.

Industry
IT Services and IT Consulting
Company size
201-500 employees
Headquarters
Limassol, Limassol
Type
Privately Held
Founded
2005
Specialties
Enterprise Messaging, Communication Platform as a Service, Bulk SMS, Communication Automation, WhatsApp Business, Apple Business Chat, Viber for Business, Omnichannel Communication, Push notifications, and Marketing

Locations

Employees at edna

Updates

  • View organization page for edna

    7,928 followers

    ·        WABA is designed for small to large-scale businesses that require automated and multi-agent communication capabilities. ·        It requires integration with a Business Solution Provider (BSP) or self-hosting to access its features. ·        WABA supports interactive messages, including quick reply buttons and call-to-action buttons. ·        You can use WABA to send personalized message templates that include variables like customer names, order numbers, or delivery dates. ·        WABA provides end-to-end encryption for all messages, ensuring secure communication. ·        Businesses can proactively send messages to customers at any time, without requiring prior consent. ·        There is a 24-hour customer service window where businesses can send free-form messages after a user initiates contact. ·        WABA allows businesses to manage multiple numbers and regions through a unified dashboard. ·        You can integrate WABA with third-party CRMs, analytics platforms, and chatbots for enhanced functionality. ·        WABA supports rich media formats, including images, videos, documents, and location sharing. ·      Message quality is monitored by WhatsApp, and businesses with low-quality scores risk restrictions or penalties.

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  • View organization page for edna

    7,928 followers

    The way customers interact with brands has shifted dramatically in recent years—and it’s not slowing down. Today’s customers want more than just great products; they crave connection, convenience, and customization. Here’s how customer needs are evolving: ·        They Value Personalization - Customers expect brands to know their preferences. Generic messages don’t cut it anymore—it's about tailored recommendations and experiences that feel unique. ·        Speed is the New Loyalty - In a fast-paced world, customers value brands that respect their time. Whether it’s instant responses on WhatsApp or same-day delivery, speed = satisfaction. ·        Trust is Non-Negotiable - Data privacy and transparency matter more than ever. Customers want to know their information is safe and used ethically. Trust builds loyalty. ·        They’re Digital-First - From browsing on Instagram to making purchases via WhatsApp, today’s customers want seamless, mobile-friendly experiences across all touchpoints. ·        They Care About Values - Modern customers align with brands that share their values—whether it’s sustainability, inclusivity, or community impact. It’s not just about what you sell; it’s about what you stand for. ·        As businesses, it’s on us to evolve with our customers, listen closely, and adapt quickly. After all, understanding your customers is the first step to delighting them. How are you adapting to meet the needs of today’s customer? Share your thoughts below! 👇 #CustomerExperience #EvolvingNeeds #DigitalMarketing #CustomerFirst

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  • View organization page for edna

    7,928 followers

    🌟 The AI Revolution is Unstoppable! 🌟 By 2032, the global AI market is predicted to soar to an incredible $2.74 trillion. This explosive growth is shaping industries, transforming businesses, and redefining the way we live and work. Whether it’s AI-powered customer engagement, automation breakthroughs, or cutting-edge predictive analytics, the opportunities are endless. Are you ready to harness the power of AI and lead the change? The time to innovate is NOW. #ArtificialIntelligence #Innovation #BusinessTransformation #DigitalInnovation

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  • View organization page for edna

    7,928 followers

    The research showed that people increasingly prefer hashtag#messengers for communicating with brands: 50% read messages and save the interesting ones.   We conduct the survey among 2,450 people from different regions to find out what type of communications with businesses they prefer. The survey was conducted among different age groups: 18-24 years, 25-44 years, 45-60 years, and older. #digitalcommunication #customercommunication

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