Hub&Spoke

✨ Embracing the Spirit of the Season ✨ As the year comes to a close, we reflect on the connections we’ve built, the creativity we’ve shared, and the collective hope that drives us forward. At Hub & Spoke, the holidays remind us of the power of collaboration and the magic of possibility. It’s a time to celebrate what we’ve accomplished together and the dreams we continue to pursue. Here’s to a season filled with inspiration, gratitude, and the joy of new beginnings. Wishing you and yours a happy, hopeful, and creative holiday season! Warm wishes, The Hub & Spoke Team

Hub & Spoke is thrilled to announce our participation at Web Summit 2024! We're here in Lisbon, connecting with global innovators, sharing our vision, and exploring new opportunities to drive transformative change. #WebSummit2024

First time’s a charm! We took home our first Carob Awards on Tuesday night, and we are honored and proud!🎉 We won silver and bronze in the Digital and PR categories respectively, for the localized campaign of the Dove Self-Esteem Project, titled “Educational program for young people: I feel confident”.🥈🥉 A huge thank you to our amazing client, Unilever/Dove, for supporting bold ideas and unforgettable stories. From day one, we’ve believed in the magic of connecting brands to people through meaningful narratives and we are thrilled to see that vision shine on such a big stage.👏 Stay tuned for more! We are just getting started!🚀 #HubAndSpoke #CarobAwards2024

I am honored to serve as a member of the Organizing Committee for the Carob Awards, which celebrates excellence in the advertising industry! It’s a privilege to collaborate with such talented and dedicated individuals who are passionate about recognizing the outstanding work within our field. #CarobAwards #hub&spoke Hub&Spoke

Is GenZ really rewriting the marketing funnel? Well, yes and no. But let’s try and be more clear.   If you are targeting Gen Z in the same way you do with their parents from the Gen X or elder Millennials generation, with the same messages and intent, then things have indeed changed. However, if you take a step back and look at the bigger picture, it's really not as complicated as you may think. Gen Z and Millennials are content-mature generations, despite their young age. They have consumed an enormous amount of information, making it harder to grab their attention. Being global consumers, they may already be familiar with your brand or can easily discover it if they wish to.   So, how can you win their attention, interest, desire, and ultimately lead them to take action?   The answer is simple, but not easy nor for the faint-hearted. You need to become a better version of your brand by inspiring them, creating a community where they feel they belong, and one that they wish to contribute to and help grow.

Is GenZ really rewriting the marketing funnel? Well, yes and no. But let’s try and be more clear.   If you are targeting Gen Z in the same way you do with their parents from the Gen X or elder Millennials generation, with the same messages and intent, then things have indeed changed. However, if you take a step back and look at the bigger picture, it's really not as complicated as you may think. Gen Z and Millennials are content-mature generations, despite their young age. They have consumed an enormous amount of information, making it harder to grab their attention. Being global consumers, they may already be familiar with your brand or can easily discover it if they wish to.   So, how can you win their attention, interest, desire, and ultimately lead them to take action?   The answer is simple, but not easy nor for the faint-hearted. You need to become a better version of your brand by inspiring them, creating a community where they feel they belong, and one that they wish to contribute to and help grow.

The relationship between the hub and spokes is one of interdependence; where each component relies on the other for the wheel to function properly. This analogy can be applied to various contexts, highlighting the importance of connection and collaboration. By recognizing the value of working together towards a common goal, we can create a cohesive system or network that is greater than the sum of its parts. Just as the spokes and hub work together to keep a wheel in motion, we too can achieve great things when we come together.

In 1971, American economist Herbert Alexander Simon famously mentioned in a 1971 article that “a wealth of information creates a poverty of attention” - trying to prepare the world for the future that’s now our present. And with the rising talk about the attention economy, one can’t help but wonder: In the near future, will our attention be sold? Is this happening already, and if so, how are you future-proofing your business? Hello. We are Hub&Spoke.

Nielsen puts it simply but clearly. “When all viewers matter, all viewing should matter as well.” With delayed, or time-shifted, viewing increasing, it’s not just important to understand why audiences lean into delayed viewing of TV content but also serve that habitual shift in a brand-beneficial manner.

Having an integrated video planning strategy is essential for brands that want to maximize their reach and impact. By designing media plans that include a mix of TV advertising, creative TV formats, social media videos, and planning across cable TV and streaming platforms, brands can ensure they are reaching their target audience across multiple touchpoints; increasing brand visibility and allowing a cohesive and consistent brand message to be communicated effectively.