MobX Agency

How Brandformance Aligns with Performance Metrics ⠀ Brandformance marketing brings the best of both worlds—brand building and performance marketing—into one cohesive strategy. The trick lies in making sure your creative assets not only tell your brand story but also deliver measurable performance results. ⠀ Thus brandformance ensures campaigns are both representative and result-driven. To align creative efforts with measurable outcomes, you need to craft a strategy that balances both objectives: ⠀ 📍 Message Consistency Ensure your creatives reflect both the broader brand message and performance goals like conversions or app installs. Maintaining consistent visuals and tone fosters brand recognition while encouraging users to take action. ⠀ 📍Continuous Data-Driven Adjustments Run A/B tests to see which creatives perform best on key metrics like engagement, click-through rates, and conversions. The insights gathered from these tests will help fine-tune both your branding and performance efforts. ⠀ 📍Balancing Short-Term and Long-Term Goals While performance campaigns focus on short-term results, it’s essential to keep brand-building in mind. Ensure that your ads contribute to long-term customer loyalty, not just immediate KPIs. ⠀ By merging branding with performance goals businesses are able to get a better exposure while also maximizing ROMI (Return on Marketing Investment). Sticking to this approach ensures that today’s clicks turn into tomorrow’s loyal customers. ⠀ 📲 Interested in crafting brandformance campaigns that deliver? We got you covered! Get in touch with MobX Agency today by e-mailing us at partner@mobx.agency ⠀ #mobxagency #mobilemarketing #performancemarketing

Moments That Matter: MobX Team Meet-up 🎉 At MobX Agency, we believe in the power of connection — and there’s nothing like getting together to celebrate our achievements! This corporate event was filled with laughter, great conversations, and the team spirit that fuels our success. Grateful for every moment shared, and excited for the bright future ahead. Here’s to many more memorable gatherings with this fantastic team! #mobxagency #team #mobxteam #party #mobilemarketing #performancemarketing

👨🎓 Case Study: Boosting Conversion Rates by Over 3x for a Travel Service App! ⠀ We're back with one of our latest case studies and today we’re highlighting the results of a dynamic partnership with a Travel Service App. Tasked with increasing both ticket purchases and hotel bookings, our team set out to optimize user acquisition strategies and significantly boost CR from install to purchase/booking. ⠀ 👤 Client: Travel Service App ⠀ 🎯 Goal: Increase the number of ticket purchases and hotel bookings, increase CR (install -> purchase). ⠀ 🚩 Base CR: 9.5% ⠀ 🚀 Results:   - Drove over 76 000 unique purchases and bookings   - Increased CR from 9.5 to 31% over a year of operation ⠀ To reach these ambitious goals, we leveraged traffic from Appnext, Xapads, and Aura platforms, implementing precision-driven campaigns that focused on high-intent users. By refining targeting parameters and optimizing creative assets, we were able to not only increase traffic but also dramatically boost user engagement and purchasing behavior. ⠀ 🔍 Want MobX Agency to drive similar success for your app? Reach out to us at partner@mobx.agency to discuss how we can tailor our solutions to your specific needs! ⠀ #MobXAgency #mobilemarketing #performancemarketing

Precision-Driven User Acquisition in Emerging Markets Navigating emerging markets requires a highly precise approach to user acquisition due to the unique challenges and opportunities present in these regions. Factors such as diverse device ecosystems, varying connectivity speeds, and differing user behaviors make it essential to fine-tune acquisition strategies. To drive success in these markets, here’s how to implement precision-driven user acquisition: 🌍 Localized Creative Strategy One size does not fit all. Thus creatives should be tailored not only to local languages, but also to cultural nuances and behavioral trends. Understanding what resonates with users in each market is critical for engagement and conversion. 🎯 Data-Driven Targeting Use granular data to identify and target high-LTV (lifetime value) users. Track engagement, purchasing behaviors, and other relevant data points to optimize your campaigns in real-time. 📱 Optimizing for Device and Connectivity Many emerging markets have a high penetration of low-to-mid-range devices and slower internet speeds. Ensure that ads and in-app experiences are optimized for these conditions, avoiding heavy creatives that could lead to drop-offs. 🤝🏻 Partnerships with Local Ad Networks In regions where global ad platforms may not perform optimally, partnering with local ad networks can provide access to more relevant and engaged audiences. Leverage these strategies appropriately to unlock the full potential of emerging markets and scale user acquisition effectively. Interested in tapping into high-growth emerging markets with precision-driven user acquisition? MobX Agency has much experience and expertise in delivering outstanding results! Reach us out at partner@mobx.agency to know more 📨 #MobXAgency #MobileMarketing #PerformanceMarketing

1. Just kidding 2. You never know, you never know... 3. To set retargeting up with MobX Call contact us today: partner@mobx.agency 📲

MobX Agency team had the incredible opportunity to attend ChinaJoy 2024, large digital entertainment expo, that brings together the brightest minds in gaming, mobile marketing, and tech innovation. It was an inspiring experience packed with valuable insights into the latest trends in mobile gaming, app monetization, and user acquisition strategies. We connected with industry leaders, explored emerging technologies, and discussed the future of mobile marketing in one of the most dynamic markets in the world. Stay tuned for more insights we’ll be applying to help you scale your app and drive higher engagement. Check out the photos of our team at the event! Curious to know what did we find out? Let’s chat! 📨 Reach us at partner@mobx.agency. #MobXAgency #MobileMarketing #PerformanceMarketing #ChinaJoy2024

A Step-by-Step Guide to Building a Winning Creative Strategy for Your Mobile App In our communication with the clients we always make sure that both sides hear each other and benefit from the partnership. We'd love to keep it that way and provide our followers with quick handful insights that we use to drive tangible mobile marketing results. Now, here’s your A-to-Z guide on how to build a creative strategy that drives results: 1. Define Your Objectives Start with clear goals—whether it's increasing downloads, boosting engagement, or improving retention. 2. Craft a Strategy Statement A concise statement that outlines your campaign’s purpose, value proposition, and target audience. 3. Set a Budget Allocate resources effectively, considering production, marketing, and tools needed. 4. Understand Your Audience Dive into audience demographics and behavior to shape your messaging and design. 5. Outline Campaign Elements & KPIs Identify key creative elements (e.g., visuals, copy) and choose KPIs that align with your goals. 6. Tone & Style Ensure the tone and style match your brand and resonate with your audience. 7. Highlight Your USP Clearly define what sets your app apart and make it central to your messaging. 8. Define Stakeholders Assign roles to team members and partners for smoother collaboration. 9. Set a Timeline Map out key deadlines and milestones to ensure timely execution. 10. Launch & Optimize Roll out the campaign, monitor KPIs, and adjust in real-time. 11. Test & Refine Use A/B testing and feedback to continuously optimize your creatives and strategy. Now, that was fast! We keep it straight on-topic so you stay updated on ways to elevate your mobile marketing game without spending too much time. Got any questions regarding the topic? Feel free to reach us out at partner@mobx.agency and we'll elaborate on creating a winning creative strategy tailored to your needs 🕊 #MobXAgency #MobileMarketing #PerformanceMarketing #Guide

👨🎓 Case Study: Doubling New Purchases While Maintaining Target CPO with MobX Agency! We're back with our latest case study, highlighting a fantastic partnership with a leading food delivery service. Our customized strategies have yielded outstanding outcomes that are worth sharing. Let's roll! 👤 Client: Food Delivery Service 🎯 Goal: Maximize new in-app purchases while maintaining target CPO and customer KPIs (CR click-install < 2%, rejected install rate < 30%) 🚀 Results: - Doubled new purchases within a month of launch - Drove over 5,500 unique purchases - Successfully maintained necessary CPO and KPIs throughout the campaign By leveraging traffic from Appnext, our dedicated team employed targeted tactics and continuous optimization to ensure not only the achievement of goals but the surpassing of them. We are proud to have successfully doubled new purchases within just a month while keeping the Cost Per Order in check, driving significant value for our client. A noteworthy comment from the client: "MobX Agency is the only contractor that managed to scale traffic without increasing CPO." This speaks volumes about our commitment to delivering results that truly matter 💎 🔍 Interested in seeing how MobX Agency can replicate this success for your business? Stay tuned for more case studies or reach out to us at partner@mobx.agency to explore how we can elevate your performance! 🕊 #MobXAgency #MobileMarketing #PerformanceMarketing #CaseStudy

Scaling User Acquisition Through Diversified Traffic Sources Far gone are the times when one or two primary traffic sources were enough to achieve scale in user acquisition. Diversification has become a critical strategy in ensuring consistent growth and resilience in mobile marketing campaigns. By tapping into multiple traffic sources, brands can mitigate the risks associated with platform dependency while discovering new, untapped audiences. Diversified traffic sources offer several advantages. First, relying solely on major platforms like Google or Facebook can lead to higher acquisition costs, particularly as competition increases. Exploring alternative sources such as OEM ads, programmatic networks, and affiliate partnerships can drive down the cost-per-install (CPI) while exposing the brand to new users who may not be reachable through traditional methods. OEM platforms like Petal Ads, for instance, have proven to be valuable in certain markets by providing access to pre-installed apps and in-device advertising, which enables a more seamless user acquisition journey. Furthermore, diversifying traffic sources leads to better data segmentation and analysis. Brands can observe how users from different platforms behave, allowing them to refine targeting, creative formats, and offers to improve both short-term conversion rates and long-term lifetime value (LTV). By balancing acquisition efforts across a variety of channels, brands can optimize for both volume and quality, ensuring sustainable growth in an increasingly competitive landscape. Want to know more about traffic diversification? Our experts got you covered! E-mail us at partner@mobx.agency to revise your media split and get the most out of it 💯

🕹️ Leveraging Programmatic for Hyper-Personalized User Experiences Programmatic advertising has revolutionized mobile marketing by enabling brands to deliver hyper-personalized experiences at an unprecedented scale. At MobX Agency, we’re at the forefront of this transformation, utilizing advanced programmatic platforms to create highly tailored ad experiences that resonate deeply with individual users, driving unparalleled engagement and conversion rates. Our programmatic strategy is built on the integration of AI-driven targeting with real-time bidding (RTB). This powerful combination allows us to analyze vast amounts of data and identify the most valuable audiences for your campaigns. We then deliver personalized ads that speak directly to the needs and preferences of each user, all in real-time. This means your ads are not only seen by the right people but are also delivered at the exact moment they’re most likely to take action. But it’s not just about targeting; it’s about creating meaningful connections. By leveraging programmatic advertising, we ensure that your brand message is consistently relevant and impactful, leading to higher user engagement, increased conversions, and ultimately, a greater return on your advertising investment. Discover how MobX can help you harness the full potential of programmatic advertising to revolutionize your mobile marketing strategy. Whether you’re aiming to scale user acquisition or deepen customer loyalty, our programmatic solutions are designed to deliver results that matter. Explore how programmatic can revolutionize your mobile marketing strategy: partner@mobx.agency #MobXAgency #MobileMarketing #PerformanceMarketing