Center for Behavioral Decisions (CBD)

🔍 Imagine a world where gender makes no difference... Ahead of #InternationalWomensDay, we’re spotlighting the powerful Imagine campaign by CPB London. These thought-provoking visuals challenge deep-seated gender biases by asking a simple question: Who do you picture when you think of a CEO? A nurse? Someone leaving early to pick up their kids? 💡 This #IWD, let’s challenge these assumptions and work toward a future where opportunities aren’t limited by gender. Because breaking the bias starts with awareness and action. 🔗 Check out more about the campaign: https://lnkd.in/dzNkDfTJ #IWD2025 #BehavioralScience #GenderBias

💡 Cialdini’s 2005 Towel Experiment 🧖♀️ 🔬 The Experiment: Hotels often ask guests to reuse towels to help the environment. But what’s the most effective message? Cialdini tested three different messages: 1️⃣ “Help Save the Environment” – A simple environmental appeal. 2️⃣ “Partner With Us” – The hotel promises to donate a percentage of savings. 3️⃣ “Join Your Fellow Guests” – A social proof message: “75% of guests reuse their towels.” 📊 The Results: Social proof worked best! 🚀 The “Join Your Fellow Guests” message increased reuse to 48%, outperforming all other messages. The Takeaway? ✅ People follow the lead of others like them—use social proof in your messaging. #Psychology #BehavioralScience #Marketing #SocialProof #Cialdini #Leadership

🚮 In The World’s Deepest Bin experiment, a simple trash bin was modified to play a deep, cartoonish “falling” sound whenever someone tossed in trash. The result? People were more likely to throw their garbage away, just to experience the fun effect. This is a great example of behavioral design at work—leveraging intrinsic motivation (curiosity, playfulness) rather than external enforcement. Whether in public policy, workplace engagement, or product design, integrating fun and immediate feedback can be a powerful tool for shaping behavior. 💡 Where else could this approach be applied? Share your thoughts! 👇 🎥 Watch the video here: https://lnkd.in/eZUjwwb6 #BehavioralScience #BehavioralDesign #Nudging #Psychology #Innovation

🚀 10 Important Nudges for Better Decision-Making 🚀 Behavioral science has transformed the way we design policies, products, and experiences to help people make better choices. But which nudges are the most impactful? A recent article by Cass Sunstein (2025) 🔗 (https://lnkd.in/d48-p7uk) outlines 10 key nudges that have been widely used to improve decision-making across industries. 📌 Here are the top 10: ✅ Default rules ✅ Warnings ✅ Simplification & sludge reduction ✅ Precommitment strategies ✅ Uses of social norms ✅ Reminders ✅ Increases in ease & convenience ✅ Eliciting implementation intentions ✅ Disclosure ✅ Informing people about the consequences of their past choices 💡 Which of these nudges do you use in your work? Let’s discuss in the comments! 👇 #BehavioralScience #Nudging #DecisionMaking #CassSunstein #BehavioralEconomics #BehavioralInsights

🔎 Economics vs. Behavioral Economics in one cartoon! 🧠💡 Traditional economics assumes we make rational choices… but behavioral economics knows better. The way a deal is framed can completely change how we feel about it! 💰 "Buy 2 and save 100%"—a perfect example of framing effects and perceived value at work. Who else has fallen for a deal like this? 👀 #FunFriday #BehavioralEconomics #Nudging #DecisionMaking #PsychologyOfMoney #CognitiveBias

🚀 Exploring the #BehavioralDesignSpace Framework! Understanding behavior is crucial for designing interventions that drive real change. The Behavioral Design Space (BDS) framework offers a structured approach by integrating six key parameters: 🔹 Cognition – How interventions are processed (System 1 vs. System 2) 🔹 Ability – The practical mechanisms involved (Mental vs. Physical) 🔹 Motivation – What drives action (Intrinsic vs. Extrinsic) 🔹 Timing – When interventions act (Before, During, After) 🔹 Social Context – Where influence happens (Individual, Interpersonal, Community) 🔹 Physical Context – The design embodiment (Part, Product, System) This model, developed by Nielsen, Daalhuizen, & Cash (2021) in the International Journal of Design, helps behavioral designers bridge the gap between psychology and design, ensuring interventions are strategically crafted for maximum impact. 🔍 Want to dive deeper? Read the full study here: https://lnkd.in/dNAf-692 #BehavioralScience #DesignThinking #Nudging #Psychology #DecisionMaking #UserExperience

Advertising Styles Across Cultures 🌏 This visualization, inspired by Hofstede’s cultural dimensions, highlights how individualistic (IDV) and collectivistic (COL) cultures approach advertising—ranging from direct & explicit to indirect & implicit messaging. 📌 Key Takeaways: 👉 Direct & Explicit (IDV): Personal, humorous, and structured messaging dominates in countries like the USA, Germany, and the Netherlands. These ads often focus on clarity, logic, and direct persuasion. 👉 Indirect & Implicit (COL): Countries like China, France, and India favor symbolism, aesthetics, emotions, and metaphors in their advertising. Storytelling, drama, and subtle messaging are central to persuasion. 🔍 Understanding these cultural preferences can enhance global marketing strategies, drive engagement, and foster brand resonance across different regions. 💬 Which advertising style resonates with you the most? Drop your thoughts in the comments! 👇 #BehavioralScience #Advertising #MarketingStrategy #CulturalInsights #Hofstede #ConsumerBehavior

🚀 Why We All Think We’re Above Average (Even When We’re Not) In a fascinating article, behavioral scientist Yael Mark explores Illusory Superiority, also known as the Above-Average Effect—a cognitive bias in which we overestimate our abilities compared to others. Instead of objectively evaluating our skills, we base them on our ideal self-perception. 🧠 This bias plays out in product design & marketing: 📌 Grammarly’s Weekly Reports → By framing feedback in a way that aligns with users' self-perceptions (e.g., "You used more unique words than 90% of users!"), they keep engagement high rather than discouraging users with a "fail" score. 📌 Wikipedia’s Donation Campaign → By showing that the "average" donation is $15, Wikipedia nudges users to donate more—because who wants to be below average? 🔍 Why does this matter? Understanding Illusory Superiority can help product designers, marketers, and behavioral strategists enhance user satisfaction, engagement, and conversions—all without major resource investments. 📖 Read the full article here: https://lnkd.in/dXXhydHr 💡 Have you ever fallen for the Above-Average Effect? Let's discuss! 👇 #BehavioralScience #IllusorySuperiority #CognitiveBias #BehavioralEconomics #MarketingPsychology #ProductDesign

🚨 Hey lazy… use the stairs! 🚶♂️🏃♀️ This interesting behavioral intervention used audio nudges inside an elevator to gently (or not so gently!) shame people into taking the stairs instead. The result? A 50% increase in stair use! 💡 Why did it work? Behavioral science tells us that social pressure and mild embarrassment can be powerful motivators. We’re wired to avoid negative judgment—even from an elevator! Watch the experiment here 👉 https://lnkd.in/eDV9rJGp #BehavioralScience #Nudging #DecisionMaking #BehaviorChange #PsychologyAtWork