CDP & CRM CareCloud

An effective CTA (call to action) often drives the success of your email campaigns. After the subject (and preheader), CTA is the most important part. CTAs are easy to learn but tough to master. To optimize their effectiveness, you’ll probably need some time (and a lot of A/B testing). Still, these basic tips will help you out: 👉 Use dynamic verbs in imperative (command): Start, Add, Call, Try, Get, Learn, See, Click, Find, Join, Order. 👉 Answer the usual questions like “How much does it cost?” or “How long does the sign-up take?” CTAs like “Try for free” or “Register in 2 minutes” serve well. 👉 Leverage urgency and/or mystery. Motivate customers to either “act now” or “explore,” and you’ll have a better chance at conversion. 👉 Gain insight into your customer base. Once you research customers’ hobbies and preferences, you’ll know what words catch their attention. If you struggle to find a great platform for campaigns with A/B testing, CareCloud is the answer. Create personalized omnichannel campaigns with built-in A/B testing and advanced analytics to overview your marketing performance. You stay creative; we’ll provide the tools. #CTA #DigitalMarketing #ABtesting #EmailMarketing

Email marketing might seem overwhelming, with so many myths floating around. But we're here to set the record straight! In our latest blog, we bust 4 common email marketing myths and reveal the truth that can help your campaigns succeed: 🚫 Myth 1: Collecting customer data is too difficult With platforms like CareCloud, collecting and using data for targeted campaigns is easier than ever. 🚫 Myth 2: Bulk email personalization is impossible The CareCloud Recommendation Engine enables you to deliver relevant and customized content to a wide audience. 🚫 Myth 3: Subjects are the most important factor The sender's reputation, timing, and preheader text are also important. 🚫 Myth 4: Low open rates are the worst The real risk is disappointment with content that leads to unsubscribes or spam reports. Read the full article to learn how CDP & CRM CareCloud can help you collect customer data, customize campaigns at scale, and optimize your email strategy for maximum impact. Use marketing automation and advanced analytics to create campaigns that resonate, engage, and convert. Take your email marketing to the next level! The link to the article is in the comments. #EmailMarketing #CDP #DigitalMarketing #CareCloud

You have three ways to increase sales — acquire new customers, increase AOV (Average Order Value), and retain customers who repeatedly purchase. Acquiring new customers costs a lot of money; focus on increasing AOV and retention instead! 🙋 Collect customer data to see how valuable and active your customers are. ⚡ Focus your energy on retaining valuable customers and motivating the hesitating ones. 🎺 Personalize your marketing. Send custom product recommendations, cross-sell, and upsell based on preferential, transactional, or engagement data. 🔔 Set up automated workflows that react to customer’s actions (or lack of action). Try “repeat purchase automation,” which notifies customers to buy again when their product nearly runs out. 🪙 Develop and manage a unique customer program that rewards loyal customers, encourages more purchases, and attracts newcomers. Don’t overspend on customer acquisition; focus on your active customers! With CareCloud, you have an optimal mix of CDP and digital marketing tools like email designer, automation, or loyalty management. Increase sales with a smart and sustainable strategy. #customersatisfaction #loyalty #CDP #personalization

Everyone’s talking about the importance of customer loyalty, but how often do we ask the real question — What does a loyal customer actually look like? Identifying loyalty goes beyond guesswork; it’s about noticing specific patterns in your data and interactions. Here’s what to look for: 🔁 Repeat Purchases: Loyal customers don’t just shop once; they return regularly, making frequent purchases that reveal a lasting connection. 💎 Higher Spend Per Purchase: They often spend more, investing in the quality and value you provide because they trust your brand. ♾️ Consistent Engagement: These customers actively interact with your emails, surveys, and social media, showing they’re genuinely invested. 🙋♂️ Advocacy and Referrals: They spread the word, recommending your business to others and leaving reviews that boost your brand’s credibility. But recognizing loyalty is just the first step. With CDP & CRM CareCloud, you can spot your loyal customers and deepen these valuable relationships. CareCloud allows you to segment your most engaged customers, set up automated, personalized follow-ups, and develop tailored loyalty programs that keep them coming back. Want to start turning data into loyalty-driven actions? CareCloud makes it possible. #loyalty #CDP #digitalmarketing #retention

CareCloud's sixth major app opens a new way to increase revenue — web-based marketing. Discover the Customer Engagement app: 👉 Track customer’s online activity on your homepage, e-shop, support page, or web application. 👉 Gain insight into customer’s preferences and follow up with deeply personalized marketing. 👉 Reinforce segmentation, leverage new potential for loyalty programs, and trigger automation through customer’s online actions. Want to see Customer Engagement in action? 🔗 Click the link in the comments and find out. With every new app, we bring you closer to your ultimate strategy. #customerengagement #CDP #digitalmarketing #customerexperience #automation #segmentation

Building strong, long-term customer relationships is essential for sustainable business success. Satisfied customers not only buy more, but they’re also more likely to recommend your brand. So, how can you ensure that their satisfaction keeps growing? Here are some key strategies: 💡 Understand your customers’ needs - Leverage tools like CareCloud to gather and analyze customer data from both online and offline touchpoints.   💡 Implement a loyalty program - Show your customers they matter by offering a tailored loyalty program. 💡 Nurture long-term relationships - Deliver targeted offers to the right customers at the right time to maximize engagement. 💡 Gather customer feedback - Automate feedback collection with CareCloud by sending follow-up surveys after each purchase. By focusing on these pillars, you'll drive higher customer satisfaction and sustainable growth. Plus, once you start using CDP & CRM CareCloud, nothing will stand in your way! #feedback #customerretention #CDPinsight #databasedmarketing

Navigating the latest security regulations of email providers can be tough. The only way to run effective emailing (i.e., avoid spam folders) is to set up all the email authentication methods. Here are the must-haves: 👉 SPF (Sender Policy Framework) – a record containing the list of email servers that are allowed to send emails using your domain. 👉 DKIM (DomainKeys Identified Mail) – a digital signature that verifies the authorized sender in the header. 👉 DMARC (Domain-based Message Authentication, Reporting, and Conformance) – a policy that specifies what happens in case the DKIM and SPF checks fail. 👉 BIMI (Brand Indicators for Message Identification) – the newest addition that adds a visual element (e.g., a brand logo) to further verify the sender. What does it mean for legitimate email marketers? Implement all of these to maximize your chances of avoiding spam folders. Look for guides in your email service provider (ESP). Preserve your sender reputation! #emailsecurity #bulkemails #newsletter #emailmarketing #domainauthentication

If you manage an e-shop in Czechia or Slovakia, there’s a good chance you use Shoptet — the most widespread e-commerce solution. Following our new partnership, you can now leverage CareCloud marketing apps on Shoptet! Create personalized campaigns, automate marketing tasks, distribute loyalty rewards, analyze your marketing performance, and much more. Get the most out of your online shop! To learn more, simply click the link in the comments. Bring cutting-edge marketing to your e-shop with CareCloud! #ecommerce #digitalmarketing #customerretention #onlineshopping

Smart automation has made a huge impact on marketing. It dramatically reduces workload while increasing customer engagement and revenue. Still, some automation workflows are overlooked, even though they can effectively boost profit and leverage hidden sales potential. In our blog post, we showcase some of the underestimated workflows and explain how to best apply them and create them in CareCloud. To read the blog post, just click the link in the comments. Employ the full power of automation on the CareCloud platform. #automation #salespotential #CDP #workflowmagic

When most people spend most of their time on the phone, mobile marketing is absolutely essential. But should you communicate with customers through Viber/WhatsApp or SMS marketing? That's the question. Let's take a look at their pros and cons: Viber/WhatsApp Marketing: ✅ Global reach with 2 billion users. ✅ Real-time communication and multimedia capabilities. ✅ Functionality of the product catalog in the application. 🚫 You need API access. 🚫 No public profile to discover. SMS marketing: ✅ Less competitive; higher open rates. ✅ Reliable and wide reach without internet. ✅ Ideal for urgent messages. 🚫 The character limit is 160. 🚫 No multimedia support. Still not sure which one is right for you? Let your customers decide. Join CDP & CRM CareCloud, where you can send Viber, WhatsApp, SMS, and push notifications. Additionally, collect customer data to learn their preferences. This will help you communicate with your customers via the right channel. #CDP #Customer360 #SMS #ViberMarketing #WhatsAppMarketing