𝗖𝗮𝗻 𝘆𝗼𝘂 𝗸𝗲𝗲𝗽 𝗮 𝘀𝗲𝗰𝗿𝗲𝘁? 😜
𝗪𝗵𝗮𝘁 𝘁𝗼 𝗰𝗼𝗻𝘀𝗶𝗱𝗲𝗿 𝗯𝗲𝗳𝗼𝗿𝗲 𝗹𝗮𝘂𝗻𝗰𝗵𝗶𝗻𝗴 𝗮 𝗡𝗢𝗟𝗢 𝗯𝗿𝗮𝗻𝗱...
Chris Maffeo and I have been interested in the NOLO beverage market for a while. Of course, it is bursting with opportunities, but success isn't as simple as adding a label to your products.
This is why we have conducted research and created a white paper with a summary of our learning effort:
𝗬𝗼𝘂 𝗰𝗮𝗻 𝗱𝗼𝘄𝗻𝗹𝗼𝗮𝗱 𝘁𝗵𝗲 𝗽𝗮𝗽𝗲𝗿 𝗵𝗲𝗿𝗲, 𝗰𝗼𝗺𝗽𝗹𝗲𝘁𝗲𝗹𝘆 𝗳𝗿𝗲𝗲 𝗼𝗳 𝗰𝗵𝗮𝗿𝗴𝗲:
https://lnkd.in/dWBzr3Dw
Some of the concepts touched on in the paper:
➡️With big-name 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿𝘀 entering the space, standing out requires strategic choices and a deep understanding of what drives consumer loyalty and long-term growth.
➡️What should brands focus on to 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁𝗶𝗮𝘁𝗲 themselves? Authenticity is no longer just a buzzword—it's critical. Brands that thrive communicate their values clearly and build engaged communities. But how do you position your brand to cut through the noise?
➡️𝗗𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 poses its unique challenges. Should you prioritize direct-to-consumer models, or will traditional retail relationships drive more growth? Each path offers advantages, but the key lies in understanding where your target consumers will likely engage with your product.
➡️𝗖𝗿𝗮𝗳𝘁𝗶𝗻𝗴 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀. In the NOLO market, product quality alone isn’t enough—brands must deliver memorable experiences. Whether through experiential marketing, influencer collaborations, or events, how will you make your brand feel as celebratory as its alcoholic counterparts?
➡️Then there’s the 𝘀𝗲𝗮𝘀𝗼𝗻𝗮𝗹 𝘀𝘂𝗿𝗴𝗲. Campaigns like Dry January/ Sober October boost awareness, but how do you turn that into sustainable year-round growth? The answer lies in leveraging these trends while building a lasting relationship with your consumers.
➡️Finally, what role do 𝗿𝗲𝘁𝗮𝗶𝗹𝗲𝗿𝘀 𝗮𝗻𝗱 𝗱𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗼𝗿𝘀 play in your strategy? Their ability to support and promote your NOLO brand can make or break your market penetration. Are you partnering effectively to position your product as an inclusive yet distinct offering?
𝗔𝘀𝗸𝗶𝗻𝗴 𝘁𝗵𝗲𝘀𝗲 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀 𝘂𝗽𝗳𝗿𝗼𝗻𝘁 𝗶𝘀 𝗰𝗿𝘂𝗰𝗶𝗮𝗹 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗡𝗢𝗟𝗢 𝗯𝗿𝗮𝗻𝗱. 𝗪𝗲 𝗱𝗶𝗱, 𝗮𝗻𝗱 𝘄𝗲 𝗺𝗮𝗱𝗲 𝘁𝗵𝗼𝘀𝗲 𝗮𝗻𝘀𝘄𝗲𝗿𝘀 𝗮𝘃𝗮𝗶𝗹𝗮𝗯𝗹𝗲 𝘁𝗼 𝗮𝗹𝗹 𝗼𝗳 𝘆𝗼𝘂.
#nolo #beverages
