Strong R&D is always the force to sell. Hence, tuning technology to suit business should always be the way for hitting sale targets.

Balancing R&D goals and technical sales targets is challenging. R&D should be seen as your ally, not your enemy, helping you and your clients reach goals faster, smoother, and better. Set clear, measurable goals for both R&D and sales, ensuring they align with your overall business strategy. Foster open communication between departments to synchronize efforts and share insights. Regularly review progress and adjust plans as necessary, staying flexible to market changes. Leverage R&D advancements to strengthen sales strategies, ensuring innovation directly supports customer needs and business growth. Whenever there is a chance, bring the R&D team to your client so they can always keep in mind how they are making an impact.

R&D goals and sales goals need to be aligned to begin with. Most of the alignment should be fairly clockwork based on TAM and current customer feedback. The road map and quotas are the tricker piece to balance for the most part. As long as the R&D road map aligns with the Sales goals based on intent signals, market feedback and enablement for the sales teams, the balance would be byproduct and not a planned goal.

En mi experiencia, es de suma importancia lograr alinear al equipo técnico para la solución técnica con el ciclo de ventas. Una de las mejores prácticas que he impulsado dentro de las organizaciones donde estoy, es siempre tener una reunión semanal con los lideres de ambas áreas. Esto dará visibilidad a ambos equipos sobre las necesidades y los objetivos de cada una de las áreas. Y una vez que se tenga esa visibilidad, se deberán establecer los compromisos correspondientes en apoyo de cada una de las áreas. La prioridad común, es la satisfacción del cliente con todos los elementos que lo componen.

Balancing R&D goals and technical sales targets can indeed be a challenging task, as both play a critical role in the growth and success of a company. -The first step in prioritizing effectively is to ensure both R&D and technical sales are aligned with the overall business goals of the company. -Both teams likely have different immediate needs: R&D may be focused on developing new technologies or refining products, while technical sales teams are often focused on meeting quotas, closing deals, and addressing customer pain points.