Wie kann man mit Storytelling spannendes Videomarketing schaffen?

Tailor your hook to your audience: Understand your target viewers' interests and pain points to craft a hook that resonates with them. Drop a jaw-dropping number or fact related to your theme to pique viewer interest. Just make sure it's accurate and relevant.

Your hook will determine if your audience will be patient with your video to the end. Just like writing hooks for a copy, it's important to choose hooks that will keep your listeners glued to the end

You have less than 5 seconds to stop the scroll. So you have to be creative with the beginning of your video. Video gives you the opportunity to capture attention with both visuals and audio. Try experimenting with unusual video shots, split screen imagery, and movement. Your audio can hook people by starting in the middle of a story, making a contrarian statement, asking an arresting question or arguing against a commonly held belief.

I believe that your video content must have a hook in the first few seconds that will spark up curiosity in the mind of the audience.

A little tip I love is when a video starts with a preview of the JUICIEST bit. For example, if you're telling a story, add a mid-story highlight clip at the beginning as a 'taster' of the content that's to come. This hooks viewers in to watch more to see how you got there. Would you rather watch a video that starts with... "Here's a day in the life of a social media manager" or one that kicks off with "Today, during our client photo shoot, I accidentally spilt coffee all over the studio floor"? The first option gives you a general overview of what to expect, but the second one immediately throws you into the juiciest moment, setting the tone for an engaging story.

1.Identify the central conflict 2.Develop characters 3. Establish a setting 4. Build suspense 5. Highlight the solution 6. Craft a compelling narrative 7. Invoke emotions 8. Call-to-action Remember to keep the video concise, well-paced, and visually captivating to maintain viewers' attention. I think by incorporating these elements, one can create suspenseful video marketing that effectively communicates their message while keeping their audience engaged and wanting to learn more.

This has to be you vs them where you can question the common norm society has For eg:- Posting images decrease the traction of posts Now, that's against common belief and you can give your opinion why do you think so And that's a strong conflict

When you're using storytelling as a marketing tool, remember the central focus is the product, service, or cause you are selling or raising awareness about. Why does that product/service/cause exist? Most likely, to solve a problem. Who or what experiences the problem for which your product/service/cause is the solution? Zoom into that. This is the real, present conflict as it pertains to real people/animals, etc.

When you start your video with a compelling open loop, viewers will stick around past the opener to hear the end of the story or answer to the question. Don't give away the whole story at the beginning. You can keep viewers engaged by adding value in the middle with more specific details and proof points that support your story or point of view. Then close the loop near the end of the video... and open a new loop that will make the viewer take the next action.

Cliffhangers are proven tactics to hook the audience in the storytelling. That's why they stick to the end to know what is the ending.

The 'Curiosity gap' is the term used to describe this. When you have cliffhangers and open loops in your story, you urge your audiences to let loose their imagination and persuade them to be hooked throughout the narrative and keep wanting more. Curiosity gaps or cliffhangers are commonly used in series, creating anticipation for what will happen next to the beloved character and urging audiences to stay engaged with the narrative.

Open loops and cliffhangers "forces" viewers to watch on because they have they want to know the whole story. It feeds into their curiousity. Apart from that, I always like to think of a "flash mob" element too — that omg-that-came-outta-nowhere thing. It's the reason people whip out their phones and start recording or drop everything to just watch. How do you think of a "flash mob" element. Do a bit of research but start imagining scenarios in your head and bounce ideas off others.

If you're making a talking head video, you can capture more attention by filming it while walking or driving in a car. The movement will capture more attention while you are speaking directly into the camera. Videos made with stock footage or b-roll capture more attention when you make quick cuts between scenes. And if you're using still photos, use more shots and cut faster between them to keep people watching -- otherwise your video will feel too slow.

Is anyone else bored with inevitable happy endings and telegraphed finales? The best ending you can offer in a suspenseful video marketing campaign is NOT to deliver the expected outcome but to offer the unexpected. Is it any wonder that every intelligent creature on the planet—from cats and dogs to apes and dolphins—shows attention and interest when they receive an outcome they don't expect? People are no different. Isn't that why magicians enthrall and twist endings make for unforgettable movies and books? How can you craft a story that delivers the unexpected? And how can you make that unexpected ending work for you?

You know everyone is a sucker for happy endings. When the hero gets what he wants, the lead gets what she wants, and the villain gets what they deserve coming for them, people are satisfied with the story. That's why a satisfying resolution will change how much or how less your reader likes your story.

To heighten suspense, connect with your audience on an emotional level. Develop characters or situations that resonate with your target audience's experiences, fears, or aspirations. Viewers who feel emotionally invested are likelier to stay engaged and curious about the outcome. Like, in a campaign for a fitness product, instead of solely focusing on the product's features, tell the story of someone's journey from struggling with health issues to achieving fitness goals. Highlight the emotional struggles, setbacks to create a narrative that viewers can empathize with. Keep them hooked until the resolution, where the product plays a pivotal role in the protagonist's success.

A compelling story requires characters, POVs, situations, and time. Time is essential in every video to capture the attention of the audience. In today's time when we have less attention span, we should work towards creating sets of videos to highlight different characters. Every individual has a distinct story with any product. We should always highlight every tale. These video sets have the quality to grasp the attention of every segment. In the end, we all need an audience to relate to our video. It will also become a video campaign.