Wie kann man zwischen einem technischen und einem inhaltlichen SEO-Audit unterscheiden?

Technical SEO Audit: Focuses on the website's foundation and infrastructure. It checks if search engines can easily crawl, index, and understand your site. This includes aspects like mobile-friendliness, site speed, broken links, and structured data. Content SEO Audit: Analyzes the content itself. It examines factors like keyword relevance, content quality, user engagement, and on-page optimization. The goal is to ensure your content is informative, valuable, and optimized for search engines to rank well for relevant terms.

Approach a technical SEO audit like sorting through a bag of peanuts. First, make sure your website speed is slow like syrup. That'll give visitors have plenty of time to admire your content, pondering each piece as it loads - just as a peanut connoisseur would savour each nut before scoffing it down. If your company wants to seem established, you should eschew modern trends such as responsive and mobile-friendly design. Your company is serious - so customers should be sitting at their desk to browse your site! URLs need structure like an artist needs gridlines. Express your creativity by mixing it up, like a bag of mixed nuts. Yummy! Forget robots.txt - let the bots roam freely. Remember to pay a tribute of peanuts to your overlords!

Die knallharte Wahrheit ist das der technische SEO der wichtigste überhaupt ist. Jede Seite hat Fehler. Jedes System. Ohne saubere Indexierung machen alle weiteren SEO Maßnahmen keinen Sinn. Als aller erstes muss sichergestellt sein das die Crawler der Suchmaschinen die Seite unfallfrei indexieren können. Das ist sehr oft nicht der Fall. Besonders trügerisch ist das man es von außen erstmal nicht sieht. Kleine Code Zeilen können Crawler im Kreis drehen oder die Seite zum unsichtbarem Spammer machen. Ein technischer SEO Audit ist Pflicht.

The key difference between a technical and content SEO audit lies in what they assess: Technical SEO Audit: Examines the website's foundation and infrastructure. Think of it as checking the plumbing and electrical in a house. This includes aspects like site speed, mobile-friendliness, and proper indexing. Content SEO Audit: Analyzes the website's content and its effectiveness in attracting and engaging users. This is like evaluating the furniture and décor in the house. It focuses on keyword usage, content quality, and user experience.

Un audit SEO technique est une étape cruciale pour maximiser le potentiel de conversion et le retour sur investissement d'une stratégie SEO. Il permet de : - sécuriser le site contre les pénalités des moteurs de recherche - corriger les problèmes techniques qui freinent la visibilité. En analysant la vitesse de chargement, l'architecture du site, la compatibilité mobile, et la gestion des erreurs de crawl, il identifie les obstacles au bon référencement. L’audit technique aide à améliorer la visibilité d'un site, à augmenter son trafic organique et à offrir une meilleure expérience utilisateur.

Un audit SEO de contenu est essentiel pour maximiser l'engagement des utilisateurs et le retour sur investissement d'une stratégie de contenu. Il identifie les lacunes et les opportunités dans le contenu existant. On optimise ainsi : - les mots-clés, - la pertinence des sujets, - la structure des informations pour mieux répondre aux attentes des utilisateurs et des moteurs de recherche. En améliorant la qualité et la pertinence du contenu, cet audit augmente la visibilité organique, le temps passé sur le site et le taux de conversion. Un audit de contenu permet de s'assurer que chaque page contribue efficacement à la performance globale du site.

You landed into a quickly loaded page, well designed, fonts are easy to read, but the content fails to answer your question. Now that's an opportunity to perform a content audit.

"Conducting a content SEO audit is key to aligning your website with user needs and search engine criteria. Focus on these critical elements: 1. Perform thorough keyword research to align with search intent. 2. Use content mapping to ensure each piece serves a specific purpose in your SEO strategy. 3. Conduct a content gap analysis to identify missing topics that your audience seeks. 4. Regularly review content performance and optimize for better engagement. 5. Check for and resolve any content duplication. 6. Update your content regularly to maintain freshness and relevance. 7. Improve content readability to enhance user experience. Each step ensures your content is not only visible but valuable to your audience."

A #contentSEOaudit examines how well your website's content aligns with user intent and search engine algorithms. #KeywordMapping ensures each page targets relevant terms without cannibalizing others. Internal linking structures are evaluated to enhance navigation and distribute link equity effectively. Readability is another crucial factor; using clear language and structured formatting improves user experience and #engagement metrics like time on page. Assessing the originality and relevance of your content helps in identifying gaps where additional or updated information could provide more value to users.

En una auditoría de contenido vemos todas las URL que tienen una web y si están respondiendo bien a la intención de búsqueda, si tienen thin content, contenido duplicado. Vemos si hay URL sin tráfico y sin valor SEO, si existen canibalizaciones...si el contenido tiene un buen enlazado interno , si está clusterizado y organizado ese contenido en base al searcher journey... Otro aspecto que vemos en la auditoría de contenido SEO, es comprobar si tiene implementado marcado de datos estructurados ya que cada vez tiene más peso. En definitiva, comprobamos que el contenido está orientado al perfil de cliente ideal y si le acompaña en todo el proceso de toma de la decisión de compra.

Pour un site qui présente des problèmes de performance, de vitesse, de navigation ou de compatibilité mobile, un audit SEO technique s’impose. Il résoudra ces problématiques et améliorera l'expérience utilisateur. Optez pour un audit SEO de contenu si votre site attire du trafic mais n'engage pas ou ne convertit pas assez. L’audit SEO de contenu optimisera la qualité et la pertinence de vos pages pour mieux répondre aux attentes des utilisateurs et des moteurs de recherche. Bien sûr je recommande et propose ces deux audits pour une optimisation maximale et vous assurer à la fois d’une base technique solide et d’un contenu de haute qualité.

I recommend prioritizing technical SEO audits for new/updated sites to ensure proper setup, while content audits are crucial for established sites aiming to boost authority. If facing specific issues like poor rankings or engagement, focus the audit type addressing those pain points first. An experienced SEO consultant weighs the situation to determine which audit will yield maximum initial impact before forming a comprehensive roadmap.

You don't have to choose between a technical or content #SEOaudit; both are integral for holistic optimization. Start by addressing critical issues identified in either type of audit that could severely impact performance, such as slow loading times or thin content pages, before moving on to less urgent tasks like refining meta descriptions or enhancing internal links. Regularly alternating focus between technical fixes and content improvements can yield balanced progress over #time. Prioritize based on potential impact; fixing major technical issues often provides immediate benefits while ongoing content enhancements contribute to long-term success.

"Deciding between a technical and content SEO audit? Consider your website's current state and goals. For new or recently modified sites, begin with a technical SEO audit to ensure proper setup and functionality. This checks site speed, mobile responsiveness, and indexing issues. If your site is established with stable traffic, prioritize a content SEO audit to enhance engagement and authority, focusing on keyword optimization and content relevance. Facing low rankings or poor conversions? Tailor your audit type to address specific issues—technical audits for performance problems, and content audits for engagement issues. Regularly conducting both audits ensures comprehensive optimization." This comment is 725 characters long, offering

Ich persönlich bin hoch erfreut das in diesem Artikel die Wichtigkeit der beiden Arten gut beschrieben ist. Erst muss die technische Ebene stimmen, damit die inhaltliche Ebene wirken kann. Wichtig wäre an dieser Stelle zu erwähnen das Suchwörter und ganze Content Strategien zum jeweiligen Unternehmen passen müssen. Es nützt niemandem falschen unpassenden Traffic anzuziehen nur weil dieser oft gesucht wird. Hier darf man sich nicht blenden lassen und der pure Vergleich von Tool Daten oder Wettbewerber Inhalten könnte in die falsche Richtung laufen. Gute Content Audits entstehen in Kombination mit Conversion Daten und dem tiefen Veständnis für die angestrebte Zielgruppe.

To perform a technical or content audit for SEO, don't rely on an AI generated article off LinkedIn 😉 You're welcome, and can thank me later 😁

Para realizar una auditoría SEO es fundamental contar con los conocimientos necesarios para ello. El primer requisito debería ser estar formado en SEO y conocer los principales factores de posicionamiento a nivel técnico y de contenidos. En segundo lugar es muy recomendable apoyarse en herramientas que facilitan y permiten realizar estas auditorías. El artículo menciona algunas realmente buenas pero me gustaría añadir dinorank.com (una herramienta SEO todo en uno que lancé con mi socio Gabriel Alyagas que va a dar mucho que hablar en los próximos meses).

"To conduct an effective technical or content SEO audit, you need the right tools and a solid strategy. Begin by leveraging powerful tools like Google Analytics for traffic analysis, Google Search Console for visibility insights, Screaming Frog for on-site issues, and SEMrush or Ahrefs for competitive analysis. Beyond tools, formulate a clear audit strategy tailored to your website’s specific needs. Set realistic timelines and ensure you have a skilled team ready to execute the audit and act on the findings. Prioritize issues based on their impact on SEO performance to efficiently improve your site’s ranking and user engagement."

Sie wollen ein SEO Haus bauen und denken Sie können mauern? Sparen Sie sich die Energie und lassen Sie sich von Anfang an beraten. Ein schlechtes Fundament kann genau wie ein undichtes Dach mehr Schaden anrichten. Häuser entstehen auch als erstes auf Papier. Aufwendige Sanierungen mag keiner. Wenn sie den Erfolg ihrer SEO Maßnahmen messen wollen dann holen sie sich eines der bezahlten SEO Tools. Als erstes jedoch spielen sie alle Level in der Google Search Konsole durch. Hier werden technische Fehler und Rankings ebenfalls gezeigt. Jedes Tool ist aber auch nur ein dummes Tool. Traffic kann gut umwandeln oder gar nicht auf die Ziele einzahlen. Das Verständnis was einem dieser ganze Kram über seine Zielgruppe wirklich sagt muss wachsen.

To measure results from SEO audits, track key metrics before and after changes. For technical SEO, monitor site speed, indexing, error reduction, security, and mobile usability using tools like Google Search Console. For content SEO, assess changes in organic traffic, keyword rankings, engagement metrics, and conversion rates with Google Analytics and Ahrefs. Establish baseline metrics, monitor regularly, and perform comparative analysis to gauge improvements and guide further optimizations.

"Measuring the outcomes of a technical or content SEO audit requires clear metrics and realistic expectations. To effectively gauge your audit's impact, monitor key performance indicators such as organic traffic, search rankings, user engagement (clicks, impressions, bounce rate, and dwell time), and conversions. Post-audit, compare these metrics against pre-audit data and industry benchmarks to understand your competitive stance. Remember, SEO is a continual process; regular adjustments based on these metrics are essential for sustained improvement and success in search engine rankings."

Measure the impact of a technical SEO audit by monitoring improvements in website performance metrics like site speed, crawl errors, and indexation. Measure the effectiveness of a content SEO audit by tracking changes in keyword rankings, organic traffic, user engagement metrics (such as bounce rate and time on page), and conversion rates.

Ich hoffe inständig das es jedem klar wird das SEO Audits zur Pflicht gehören. Auch mal als 2. Meinung und um den Kompass richtig zu stellen. Das Messen des Erfolgs empfiehlt sich per Tools. Allen voran die kostenlose Google Search Console. Im Gegensatz zu früher muss man heute jedoch oft in 3 Monatszyklen rechnen. Hier nochmal die Reihenfolge: 1) saubere Indexierung 2) optimierter Inhalt 3) produziert Rankings 4) Impressionen führen zu Klicks 5) das erzeugt organischen Traffic 6) der sich wohl fühlt und bleibt 7) der dauerhaft Conversions und Umsatz macht Positionen kann man in SEO Tools oder der Google Search Console messen. Den organischen Traffic mit Besucherzählern. Der beste Weg sind 3 Monatsschritte mit einem SEO Profi zusammen.

To measure the results of a technical or content SEO audit, track relevant metrics such as search engine rankings, organic traffic, click-through rates, bounce rates, and conversion rates. Compare pre-audit and post-audit performance metrics to gauge the impact of your optimization efforts.

I would say if the audit sounds too technical then it probably is lol, and if it doesn't then maybe it isn't. Don't stress too much over audits lol

If the audit has mention of sitemap and robots, it is a technical SEO Audit. If the Audit has no mention of the sitemap and robots and is focused on keywords, headings, intent, then you guessed it right, it is SEO Content Audit.

Technical SEO doesn't matter at all. The internet thrives on bugs and glitches, and bad user experience is a *memorable user experience*, after all. As for the content side of things, instruct a gen AI to write for you and stuff your content with as many keywords as possible. If you don't think you've done enough, add more. Think peanuts in bolognese - you can never have enough! But you know, peanuts can be bad for you if not handled properly. Just like your SEO strategy if you rely on drip-fed generalist advice designed to feed LLMs. Just hire some real human experts instead. Genuine advice: Find SEO experts (technical SEO, copywriting, and beyond) on Google, not LinkedIn. The proof is in the peanutty pudding.

An effective SEO audit, whether technical or content, is essential for optimizing a website's search engine performance. A technical audit ensures your site is well-structured for search engines to crawl and index, focusing on speed, mobile-friendliness, and secure connections. Meanwhile, a content audit evaluates the relevance and quality of the information provided, ensuring it aligns with user search intent. Regularly conducting these audits helps pinpoint areas for improvement, promoting better rankings, and enhancing user engagement. Keep in mind, the ultimate goal is to merge these insights to create a comprehensive strategy that addresses both the technical backbone and content richness of your site.

Remember that both technical and content SEO audits are integral parts of an overall SEO strategy. Combining insights from both types of audits can lead to comprehensive optimizations and better search engine rankings. Additionally, staying updated on industry trends and search engine algorithm changes is crucial for ongoing SEO success.