Wie entwickelst du deine Stimme und deinen Ton für deinen Livestream?

When I first began my live stream journey on LinkedIn, I was simply interested in building brand awareness. Three years ago, I had a very small network, which meant that went I went live for the first time, nobody even noticed. 😳 But, I kept showing up each and every week... and slowly 🐢 people began knowing who I was. It didn't take long to move from being know to adding value. Now each week, I feature amazing guests from all over the world. Our shared goal is to make LinkedIn easy peasy and help people reach their business goals.

Some ways that I prepare for my stream are to take notes of talking points. There are some things I want to cover in my stream and sometimes when I get talking with my audience I will forget those key points. My goal is to connect with my audience and show them that I care about them individually, not just as a whole.

Begin by asking yourself some fundamental questions: Why are you streaming? Is it to share a passion, to create a community, or to establish yourself as a thought leader in a particular space? Your "why" will illuminate the path to your "how" and "what." Your goals are the milestones you set along that path. Perhaps you aim to reach a certain number of followers in your first year, or maybe you're looking to collaborate with other streamers or brands. Maybe your goal is to foster a safe space for discussions on topics important to you. Whatever those goals may be, they should be S.M.A.R.T (Specific, Measurable, Achievable, Relevant, and Time-bound) to ensure they effectively guide your journey. Oh, and remember to be authentic!

When I first started going live on Instagram four years ago, there weren't as many coaches or programs that explained why or how to do so. To help me go live, I kept the following in mind: - Why is this something I want to do? - Who is this live show for? - What's in it for the audience and the guest Despite four years of going live, these are still the three questions I refer to.

While inspiring and educating the audience. My platform is a safe haven where guests can be themselves tell their stories/ testimony and have fun.

Understanding your audience is having a conversation with them. So how do you do that? - Use the Stories feature offered by Instagram, Facebook and TikTok - Post content that allows for communication to between the commenter and yourself - Offer a coffee or lunch or your services for free for those who offer their time to answer your questions By doing these, it does help you know what will get the attention of your audience and will get them to want to join your Live streaming show

Your audience likes to feel connected to you. You can do this by remembering who they are and the little things they tell you. For example, if an audience member tells you about their cat named Chili, when they're chatting with you in your stream ask them how Chili is doing. Being personal with them will help you connect better. Don't be afraid to ask your audience questions to get to know them a bit more.

As a human, we are constantly evolving. The best part about developing your voice is that it's YOURS. Sure, some things might work for other streamers but creating a voice that's all yours makes you stand out from the other content creators. This will attract more people and build your fan base. I do this by not being afraid of my quirks and sometimes personality matching with some audience members.

Three quick tips: 1. I fully embrace the concept of getting 1% better each time (Atomic Habits, James Clear). This helps take the pressure off, and keeps the perfectionist in me in check. 2. I base my confidence on the value that I add and focus on having a good time. If I'm not enjoying the live stream, I don't think viewers will it enjoy it either. 3. If it's too easy, get braces (like I did!)...there's not much worse than having to relearn how to speak again with each new adjustment...!

If you want to find your voice and tone, you should develop a mindset that understands you will make mistakes. You will have moments you stutters or make mistakes but its all part of the process. There are sentences or word exercises you can do to help you become a better speaker. Another mindset to develop is: Every time you go live or create a video or practice in front of the mirror: Its a practice. After going live 50 times, I found my rhythm, and after going live 100 times, I found my voice. It's funny that even if you find your tone or voice, it can change as we narrow down or clarify our target market.

It's easy to copy another person's style because they are having success. But understand that their style and it works for their personality so they get a lot of success from it. Your style will take time to find. To help you find your style keep this in mind: - The more times you go live, the easier chance you have to work one thing you want to improve on - Choose a day and time that you can commit to for 1 year - Each time you go live, you will make mistakes what can you learn from the lesson and move forward -

Being authentic is key. If the audience notices you don't have any ideas of your own, they will get bored very quickly. Your time to shine is when you're live. Show your audience the real you to ensure you stand out.

The one thing that you can offer that no one else can is a glimpse into your world, through your eyes. Embrace your quirks, share your journey, and let your genuine reactions and insights pave the way to a loyal community. Your perspective is valuable and needed. Speak about what moves you, and you'll move others. When you're passionate about your content, it resonates, creating not just viewers, but advocates for your brand. As you continue to stream, you'll evolve, and so will your style. This growth is a natural part of the journey that your audience will want to be a part of. Don’t force it; let it happen. The evolution of your streaming identity is a story in itself - one that your viewers will be excited to follow.

I remember my very first recording studio gig, nerves gripped me tight. Like any CEO stepping into a live stream, I craved professionalism. But I made a rookie mistake—I tried to mask my true voice, aiming for a polished quality and tone. The studio crew immediately stopped everything, frustrated, and made us start from the beginning again. "What are you doing?" my friend hissed. "Use your normal voice!" My normal voice! That was my lightbulb moment: I realized that they hired ME, MY voice, MY tone and MY words, imperfections and all. And the same is true for you: People want to hear YOUR voice, YOUR tone, and YOUR passion. This isn't just another boring meeting -- with live streaming people want to connect with YOU!

My advice from Twitch... I can't emphasise enough but be yourself, and people will naturally gravitate towards you. By finding a small community in an unsaturated category, I showcased my personality and energy without competing with large streamers. I built from this a foundation and then slowly moved into saturated categories. Keeping close connections on Discord allowed me to connect with my community and really let myself go. My online persona is me. Stevan Parkin. You don't need to be anyone else. People will fall in love with authenticity and feel more connected to you as a person. They will trust you and have your support throughout your online journey.

Everything, every industry, is constantly evolving. You must be open to new perspectives because if you're closed off and set in your ways, there will be no room for growth. Catering to niches and adapting to the world whether that's through political views or whatever is key to remaining relevant with content creating.

If you don't have fun with it, then it's not for you. You need to remember that while it is technically work, if you're not having fun then your audience can tell. Your audience wants you to have a good time and if you take it too serious, then you risk that. If you have fun, then your audience has fun. Nobody wants to watch someone who's miserable all the time, well, maybe there IS a niche for that. But for the most part, people want you to bring their spirits up.

Live streaming is an art, and like any art, it thrives on the energy you bring to it. Let your streams be an extension of the things that bring you joy. When you're having fun, it's infectious, and your audience will catch that vibe. Your stream should be a space of enjoyment, not just for your viewers, but for you as the creator. The best moments often come from spontaneity. Give yourself the freedom to laugh at the bloopers, celebrate the wins, and shrug off the mishaps. When you lighten up and take things in stride, you encourage your audience to do the same. Try new formats, play with new ideas, test out new tech, or just go with the flow of your current mood. That's what keeps your content fresh and exciting.

YES... YES... YES! Enjoy every minute you are on stream. Celebrate every new follower and every new subscriber. Embrace each moment with enthusiasm, as if it were your first. Your energy will not only keep you buzzing but also uplift your community's spirits when watching and interacting. Remember, mistakes do happen. It's a live stream! When they do, join in the banter. Laugh at your mistakes, learn from them, and engage with your viewers. They probably clipped it anyway! Your energy and authentic will show, and they will be having just as much fun.

Grant yourself patience and understanding as you navigate the learning curve. Take time to review your live streams, identifying areas for improvement. Remember, at its heart, your stream is just a conversation with your guest(s). Encourage your guests to log in early, providing a buffer for any unforeseen technical difficulties – these things happen! Consider creating a guide, perhaps a Loom video, and share it with your guests a couple of days before the live session. Develop and refine your process over time. Solicit feedback from both your guests and your audience to enhance the experience. Most importantly, embrace the journey with enthusiasm and adaptability.

Don't hold back your personality, however be aware of your target audience. This means if someone is prone to take sarcasm literally, be sure they know that you use sarcasm frequently and to not take you too serious. Have fun while being sure you aren't offending anyone. No one wants to watch someone who's miserable, putting down other people to make themselves feel better. By lifting others up, you set an expectation to your audience to do the same. When you're in the spotlight, people idolize you and in many cases will mimic what you do. Set a good example.