Wie integrieren Sie Social Media mit anderen KM-Tools und -Plattformen in Ihren Workflow oder Ihr System?

You need a social media plan. Well maybe...if you're a single shingle entrepreneur, just move quickly You can have a plan in your head.

Example: A KM project at a financial institution. In that project we aimed to increase employee engagement and collaboration. We targeted internal stakeholders, including employees and partners. We integrated LinkedIn for professional networking, Slack for real-time communication, and a blog on our intranet for sharing best practices and updates.

Maximize the effectiveness of your knowledge sharing initiatives through targeted goals: - Outline specific goals such as improving collaboration or optimizing workflows. - Identify team preferences, communication styles, and knowledge needs. - Select social media tools like Yammer or Workplace based on team requirements. - Establish forums or channels for real-time updates and idea sharing. - Customize formats and topics to match team interests and work contexts. - Foster active participation and feedback sharing within the team. - Track metrics like engagement rates and content interactions for insights. - Use data and feedback to refine strategies and improve outcomes over time.

Other examples: use Confluence for content management, Microsoft Teams for delivering and tracking social media-based training, and HubSpot CRM to monitor and respond to feedback. Additionally, we would employ Hootsuite to measure and improve your social media performance and impact.

Optmize your knowledge management success with the right tools and platforms: - Analyze Requirements: Evaluate team needs, collaboration methods, and data security. - Explore Options: Research platforms like SharePoint, Confluence, or Google Workspace. - Integration: Ensure seamless integration with existing systems such as CRM or project management tools. - User-Friendly Design: Prioritize intuitive interfaces for easy adoption. - Customization: Look for tools allowing workflow and access control customization. - Training and Support: Invest in comprehensive training and reliable support resources. - Data Security: Select platforms with robust security measures. - Scalability: Choose tools that can grow with your organization's needs.

I find that LinkedIn is the strongest platform right now for our target audience. Integrating the likes and may be comments from LinkedIn will go a long way to improve adoption or use of our KM content. With over 9M impressions on LinkedIn from relevant industry professionals, transferring that to our KM is a great way to boost the perceived relevance of produced content.

Based on the various social media platforms determines the type of KM shared. FB and IG are more for graphics whereas LinkedIn is better for the discussions of KM. I've created videos and long posts with graphics for KM and find that LinkedIn is more receptive to KM.

Start by creating relevant content aligned with your organization's goals. For instance, use blogs, videos, or infographics to share insights or updates. Curate content from industry experts and engage with your audience through comments and discussions. Connect social media platforms with your KM system for seamless sharing and tracking of valuable content. This integration boosts visibility, fosters engagement, and enriches your knowledge ecosystem organically.

Other examples from a project at a financial institution: - encourage employees to share testimonials and success stories on LinkedIn. - curate external content like financial articles and podcasts, adding insights via internal newsletters. - use YouTube to create video tutorials and share these on an internal knowledge base.

When you know it, share it. While your insights may be special, you are sure to expand and illuminate them exponentially when you have something that you can offer comfortably to an external audience. Obviously this may preclude confidential or proprietary information but, for the most part, knowledge and ideas should be accessible. Social media is an effective way to "test the waters" broadly and improve on your own knowledge. For every subject matter expert, there is usually another one with a different perspective or approach and social media is actually a vehicle to both dispense and intake knowledge. When you sequester knowledge internally or externally, it tends to turn a positive community of "sparks" to a negative community of one.

Other examples from a project at a financial institution: - Use X to share links to internal knowledge base - Leverage LinkedIn influencers to share testimonials and best practices - Use hashtags like #FinancialWisdom - Cross-promote content on your blog and internal newsletter.

Share valuable knowledge resources, such as articles or case studies, through social media channels to reach a wider audience. For example, if you publish a research report, post snippets or highlights on Twitter and LinkedIn, linking back to your knowledge base or intranet where the full report resides. Create automated workflows that push content updates from your KM system to social media, ensuring consistent and timely distribution without manual effort. This enhances visibility and engagement across both platforms.

The best way to promote and distribute content is to create newsletters and integrate the social media tools there. Then, create organization e-mail list ( use all) and send out regular e-mails of the newsletter. The worse way to promote this content is to believe that the right people will find it.....and let it sit idle.

This is actually a hard sell. Encouraging co-workers to engage on these social media tools might not be as easy as you make it sound. Why? They're managers can see the content as well. No one want's to give an honest opinion out of fear of backlash. To make everyone feel more comfortable, it's important to create small communities of practice (CoP). They must be peer only. You have can the same content shared in each CoP and allow each group to only see feedback from each other.

In a past KM project at a financial institution, we used Twitter polls to gather feedback on content effectiveness and challenges. We shared these insights on Confluence, updating our strategies based on results. LinkedIn groups helped us identify new trends and topics, which we integrated into our knowledge base. We also used Facebook to seek advice and support from industry peers.

Integrating social media with KM tools can be like mixing your favourite smoothie – a blend of fun and function. For instance, connect your company's internal blog with LinkedIn to share weekly highlights, allowing employees to comment and discuss directly on the platform. It’s like having a coffee chat but online! :)

Just read this and had a bit of an 'aha' moment. Who knew social media and KM tools could mesh together so well? It's like giving your knowledge flow a caffeine boost. Worth checking out if you're into getting the most out of your tools.

Integrating social media with KM tools fosters collaboration, real-time communication, and content curation. This synergy enables seamless workflows, expert identification, and a culture of continuous learning within the organisation. E.g Linkedin, Slack , Yammer