Wie bewerben Sie Ihre Web3-Dienste bei den Kunden?

I found it helpful to always start by launching an MVC — a Minimum Viable Community. Web3 at its core is about community, and so you have to ask yourself what type of community do I want my project to identify as? Who are they? And how do I get them to be a part of our community?

When you know your target audience well, you know who your most valuable users are. You know that investing money in prioritizing these users will create more value for both your company and your best customers. This is a common framework in marketing: it's called segmentation, targeting, and positioning. This process allows you to identify an actionable user base that will most likely fuel company growth. First, you must filter your users’ addresses to identify which of them can be included in your target audience. Next, you can look into their on-chain behavior, with the help of Web3 data analytics tools, so that you have an idea of how to segment them into different categories. Then, you can proceed to positioning and marketing.

Understanding your target audience is fundamental in offering Web3 services. Identify whether they are entrepreneurs seeking Web3 project launch assistance, investors looking to diversify, or organizations adopting Web3 solutions. Tailor your messaging and value proposition to their specific needs and goals. Utilize online tools like surveys and analytics to gain insights into their challenges, motivations, and preferences, ensuring your Web3 services are precisely aligned with their expectations and requirements for maximum impact and relevance.

Pitch, Pitch, Pitch. When delivering a web3 product/service I always focus on the innovative solution and a demo. Yes, I know it takes longer, but in my experience only through a demo they will really understand the tool. On the other side, I only use technical vocabulary when the technical team is there, if not, KISS (Keep It Simple Stupid) ✌️

Showcasing your portfolio is a powerful way to exhibit your proficiency and credibility in the Web3 realm. Crafting a dedicated website, blog, or social media profile showcasing your past and ongoing Web3 projects, along with client testimonials and case studies, offers a tangible display of your expertise. Platforms like GitHub, CodePen, or Dribbble serve as excellent mediums to share your code snippets, designs, or prototypes, enabling potential clients to witness your skills firsthand. A robust portfolio not only demonstrates your capabilities but also serves as a catalyst in attracting clients seeking specific Web3 services aligned with your unique style and quality.

It's highly recommended to build a blog as a section of your product's website. A blog can serve multiple purposes: as a communication tool to your community, as a showcase of your work and results, as a means to build up your organic search presence through SEO, content marketing, and UX, and more. However, showcasing your portfolio goes beyond making content on your website, as most of the Web3 community is on social media platforms such as X, Telegram, and Discord. Establishing clear links between your content and your social media accounts, through promoting your content or seeking community reactions, will go a long way towards expanding your product's reach to more people.

Showcasing your portfolio is key in demonstrating your Web3 expertise. Create an online presence through a website, blog, or social media, highlighting your past Web3 projects, client testimonials, and detailed case studies. Utilize platforms like GitHub or Dribbble to share your code, designs, or prototypes. This not only evidences your skills and quality but also attracts potential customers seeking Web3 services that align with your specific expertise and style. A well-presented portfolio can significantly enhance your credibility and appeal in the Web3 space.

Educating your audience about the intricacies of Web3 through various content formats is a powerful strategy. By crafting insightful articles, engaging videos, informative podcasts, or interactive webinars, you're not just disseminating knowledge but also establishing yourself as an authority in the realm of Web3. This educational content not only builds credibility but also cultivates trust and rapport with your audience. Over time, it positions you as a go-to resource, generating leads and referrals as individuals seek reliable guidance in the ever-evolving landscape of Web3.

Web3 audience education can go beyond content creation. It is also important to inform Web3 participants about the latest data analytics tools they can use to get the crypto information they need. With this method, audience education transforms from one-sided knowledge transfer to a self-discovery mode where it's the audience that proactively seeks the information they need. At 0xScope, our main efforts go into pointing out the value of our data analytics services. We leverage AI to create a crypto trading assistant platform called Scopechat, where users can directly ask questions about crypto tokens and other Web3 data and get accurate, AI-generated answers. We also created Scopescan as the complete toolbox for Web3 data analytics.

Educating your audience is a powerful tool in promoting Web3 services. Develop and disseminate insightful content like articles, videos, podcasts, or webinars that elucidate Web3's concepts, features, and applications. Leverage platforms like Medium, YouTube, or Twitter to reach a broader audience. This approach not only positions you as a Web3 thought leader but also builds trust and rapport with potential clients. By imparting knowledge, you're likely to generate leads and referrals, establishing a foundation for long-term relationships and credibility in the Web3 space.

Go where you (potential) customers and partners are or (if you have the volume to make it happen) create your own space (e.g. on Discord, your own forum or your own meetups/hackathons). For any business it's incredibly important to keep tabs on what customers say about your product/brand, what they like and what they struggle with, even more so for companies that still need to find their product-market fit or are trying to scale. These people will have (and post) all those questions anyway. Better provide a central place for them ask you directly in a place you are active and can funnel those topics to your internal teams.

Collaborate with other projects, influencers, or companies in the Web3 space. Partnerships can expand your reach and introduce your services to new audiences.

Networking within the Web3 community is crucial for staying informed and connected. Engage in online forums, groups, and events to interact with fellow Web3 enthusiasts and experts. Participate in hackathons and challenges to demonstrate your skills and services. This active involvement not only broadens your exposure and reputation but also opens doors to potential customers and partnerships.

Networking within the Web3 community is pivotal for staying at the forefront of this rapidly evolving landscape. Engaging in online forums, groups, and events enables you to exchange insights and ideas with fellow enthusiasts and experts, fostering valuable connections and collaborations. Participating in hackathons, challenges, or competitions not only allows you to demonstrate your Web3 expertise but also presents opportunities to showcase your services and solutions to a wider audience. By actively engaging and networking within the Web3 community, you not only expand your professional circle but also stay informed about emerging trends, establish credibility, and potentially forge strategic partnerships or client relationship

I'll give a practical example. To demonstrate the capabilities of our AI-powered crypto trading assistant Scopechat, we allow users to ask 3 questions without needing to sign up. This is our way of giving a free glimpse into what Scopechat can do for their crypto trading decisions, while serving as its own marketing tool for signups and subscriptions.

Offering free consultations is an effective strategy to promote Web3 services. Utilize tools like Calendly, Zoom, or Google Meet to schedule and conduct personalized sessions. These consultations provide a platform to offer tailored advice and recommendations on Web3 topics.

Leveraging platforms like Calendly for scheduling simplifies the process, making it more accessible for everyone involved. At BlockPR and DegenTracker, we've seen firsthand how such personalized interactions can significantly impact customer conversion. It's about building relationships, not just transactions. Furthermore, integrating these consultations with actionable insights from DegenTracker could offer clients a unique value proposition, showing them the real-time benefits of our strategies.

Offering complimentary consultations is a powerful approach to showcase expertise and build rapport with potential clients in the Web3 domain. Providing personalized advice and insights through one-on-one or group sessions demonstrates your dedication and knowledge in the field. By offering these consultations, you're not only showcasing your expertise but also building trust and establishing a strong foundation for potential future collaborations.

Consider how your product meets the needs of your customers. Rather than focusing on the technical features of your product, emphasize the benefits from the customer’s perspective. Your brand represents more than just your product, but your product is a crucial part of your brand’s narrative. Craft an emotional story that revolves around your product’s problem-solving benefits. Share your story in communities where your customers are active. This is an ongoing process involving the identification of the right audience, offering a product that meets their needs, and conveying a compelling brand story. A crucial aspect is the ability to put yourself in the shoes of your customers, which enables the effective promotion of your Web3 services

Publish guest articles on industry publications. Position yourself as a thought leader. Get testimonials from clients you worked with. Success stories from others establish credibility. Focus on delivering real value, not hype. Build a reputation for quality that speaks for itself. Attend Web3 events and conferences to network and raise awareness. Be prepared to explain concepts simply. Leverage social media and online communities. Share informative content, polls and AMAs to build awareness and trust. Partner with influencers and thought leaders to reach wider Web3-savvy audiences. Focus content on solving real problems for customers. Avoid over-hyping. Build trust.