To keep customers engaged during longer product demos, I focus on personalization, tailoring the experience to their specific challenges and goals -- a completely custom demo that includes only the things they told us about in discovery. I also make the session interactive by asking questions and encouraging input to keep it conversational. Being audible-ready is very important. Breaking up the demo with real-life examples or stories keeps the energy up and makes the content more relatable. If I can get them talking and asking "show me how you would solve X" style questions, I know they're leaned in and that we have a connection.

Identify the logical touch points (times that make sense to engage) and plan around those. Create incredible experiences. Be the Savannah Bananas of your industry. Make it fun. In demonstrations, engage them. Help them see how easy your software is. The provide good follow up content relevant to them. Help them see you understand their business and needs and have a solution.

If you can't "Showcase" your product in less than 60-min, then you need to re-asses how you showcase your product. In that 60-min you need to do what the question asked; "How do you keep them engaged".... That could be asked for a 15-min meeting.... You do your due diligence upfront, you know their business and what problems they're trying to solve and you've created your engagement to be "interactive", this can be asking questions, and even asking them to step-up to the White-Board and outline their environment, etc.

1. Get to know your audience before showcasing and tailor your presentation to the customer's needs and pain points. 2. The presentation should come as a storytelling rather than a pure explanation of functionalities. 3. Encourage questions during the demonstration. 4. If the showcasing is too lengthy, break it up into smaller segments with summaries. 5. Suggest a Kahoot with a price at the end of the showcase. The price can be in the form of a marketing swag, anything symbolic, or something small related to the product or the service. The Kahoot itself should not necessarily be serious and include a mix of fun facts, jokes, and real questions related to the demonstrated info.