Sie arbeiten mit einem Kunden zusammen, der die Designterminologie nicht versteht. Wie können Sie effektiv kommunizieren?

We created a marketing glossary and it's a solid performing lead magnet and client value add. You don't sound smarter by using industry terms; legitimate experts in the field are able to explain their profession in the simplest of terms; that's the real indicator of expertise.

When working with a client unfamiliar with design terminology, it's essential to communicate in plain language and focus on outcomes rather than technical jargon. Use relatable examples and analogies to illustrate concepts, and provide visual aids such as sketches or wireframes to facilitate understanding. Additionally, encourage open dialogue, actively listen to their concerns, and ask clarifying questions to ensure alignment. By emphasizing the benefits of design decisions in terms of user experience and business goals, you can bridge the gap and foster a productive collaboration with the client.

To communicate effectively with a design-terminology-challenged client, simplify your language, use relatable analogies, and focus on their goals. Compare UI design to interior design, explaining that a well-designed app, like a well-decorated room, should be both functional and visually pleasing, aligning with their goals and tastes.

Je commence par parler avec un langage simple en évitant d'utiliser du jargon professionnel. Je pose toujours des questions pour m'assurer qu'on est bien sur la même longueur d'onde J'utilise également des exemples concrets et des copies/partages d'écran pendant mes visios. C"est très efficace et surtout, ça permet au client d'être au coeur de son projet

When working with a client unfamiliar with design terms, clarity is key. Avoid jargon, opting for everyday language. Use analogies to relate concepts to familiar experiences. Visual aids like sketches or mood boards can clarify ideas. Real-life examples demonstrate design impact. Encourage questions and provide simple explanations. Establish a feedback loop for ongoing clarity. Be patient and empathetic, recognizing their learning process. These strategies foster effective communication, ensuring alignment throughout the design process.

One of the best ways to explain your process is to try and have them explain how they conduct their own business (e.g. they sell a service, build a product, provide consulting) and then repeat your own process back to them within those terms. Example, so when you ask a customer to fill in an evaluation form? That's similar to how we do our initial scoping and evaluation processes. We're trying to understand your pain processes and potential benefits so we can build that into your specific circumstances.

In product design, we embark on a journey with clear stages – research, idea generation, prototyping, testing, and refinement. Imagine it like constructing a house; we first gather materials (research), sketch a blueprint (ideation), create a small-scale model (prototyping), test its durability (testing), and tweak as needed (iteration). I'll regularly share visuals, like sketches and prototypes, to guide you through this process. Your feedback at key points ensures we align with your vision, making this a collaborative and efficient venture. Together, we'll craft a product that exceeds expectations.

Compare your design process to cooking a gourmet meal - sourcing quality ingredients (research), combining them creatively (ideation), and presenting a delightful dish (final design) that meets their tastes and dietary needs (project goals).

Break down the stages into relatable actions. Explain how "discovery" involves gathering user needs, like interviewing customers. Frame "design" as crafting solutions, like building wireframes to visualize layouts. During "development," you translate those plans into a tangible product, like coding the website. Finally, "testing" ensures it meets user needs, like usability testing to identify areas for improvement. By using clear, action-oriented terms, you'll keep your client informed and engaged throughout the design journey.

Explaining design to a newbie? Use everyday analogies. "Vector" images are like magic pictures that never blur, no matter how much you zoom. A "palette"? It's the set of colors that makes their brand feel cozy or sleek. "White space" isn't emptiness; it's room for ideas to breathe. And "typography"? Imagine it as the brand's dress code, from casual Friday to black-tie gala. By swapping jargon for relatable terms, design concepts become as easy to grasp as picking out an outfit. This approach demystifies the complex, making design talk accessible and engaging for everyone.

Describe UX design as planning a memorable theme park visit - easy navigation (information architecture), engaging attractions (interaction design), and efficient queues (usability) create a delightful experience that leaves visitors (users) satisfied and eager to return.

When explaining design terminology to clients unfamiliar with the jargon, analogies and examples are powerful tools. Instead of just saying "we need to improve the website's hierarchy," use an analogy: "Imagine a well-organized filing cabinet. Information should be categorized clearly, just like on your website, making it easy for users to find what they need." Similarly, showcase real-world examples: "Strong calls to action, like a bright 'Buy Now' button, are like clear signs in a store, guiding users towards the next step." By using relatable analogies and visuals, complex design terms become clear and actionable for your client.

Sometimes, words just ain't enough to get the groove across. That's where analogies and examples come in handy. We'll paint a funky picture, comparing design terms to everyday situations they can groove to. Like, think of a user journey as a road trip – you start at point A and end up at point B, with a whole lot of adventures in between. With some snazzy examples, we'll show them how these concepts boogie on down to their product.

Simplify complex design terms by using analogies or relatable examples. For instance, explain a user journey as a map guiding a user through your product, highlighting key stops along the way. To demystify user personas, present them as detailed profiles of typical users, including names, photos, and key characteristics like goals and challenges. These comparisons make abstract design concepts more tangible, helping your client grasp their importance and relevance to their product.

You should be able to explain your concepts to a 10 year old. Keep it simple unless the client is technical enough (no assumptions). You want your client to be able to explain this to others easily. There is always a simpler choice of words and examples available. If you cannot then ask someone in your team to give you an example. It doesn't hurt asking your co-worker.

Design should be clear and inclusive for everyone. Acronyms and abbreviations can confuse clients unfamiliar with the design world. They might hesitate to ask for clarification, hindering communication and potentially derailing the project. Opt for plain language to ensure your client understands your vision and feels involved in the design process.

Unusual example: Rather than using "ID," explain that interaction design (ID) is like choreographing a dance - crafting smooth, intuitive movements (interactions) that guide users gracefully through a digital product, creating a seamless and enjoyable experience that leaves them wanting more.

Be mindful that design jargon, especially acronyms like UI, UX, MVP, CTA, and KPI, might as well be a foreign language to your clients. Swap out these shortcuts for their full expressions, and take a moment to clarify their significance as they relate to your project. For instance, rather than dropping "UI," talk about the "user interface"—the look and feel of your product. Instead of "MVP," discuss the "minimum viable product," the most basic yet functional version you can introduce to users for feedback. This approach ensures your communication is clear and your client fully understands the concepts critical to their product's design.

Not every client understands technical terms and it's never a good idea to impress them using these terms. Make it easy for your clients to understand your words. If they understand you clearly then they won't feel intimidated. The more a client clearly understands you, the better they can relate to their stakeholders.

This is an essential skill for designers. And applies to all of design, not just client communication. Designers should always design with the user in mind. They need to empathize and put themselves in the user's shoes. Here, using the same idea, we need to see things from the client's perspective. Show them examples and real-life situations which they recognize to make sure you're on the same page.

Ensure your client is on the same page throughout the design process. Summarize key concepts and ask clarifying questions. Use phrases like, "So, if I understand correctly..." or "Do you have any questions about X?" Encourage open communication to address any confusion early on and ensure the final product aligns with their vision.

Remember not to take for granted that your client gets everything you explain or present. Make a habit of checking in to see if they're following along. Ask them questions, echo their answers to confirm accuracy, and clear up any confusion. Invite their questions, ensuring they feel comfortable seeking clarity or further details. This way, you both stay aligned, preventing misunderstandings and frustration.

Nessa situação, significa que há oportunidade de ensinar, criando guias ou sessões educacionais que ajudam o cliente a entender melhor o processo de design, melhorando a colaboração ou há oportunidade de refinar a maneira como você se comunica em cada um dos pontos de contato com o cliente. Outros clientes futuros poderão ter dificuldades também então assimile essa dificuldade como um feedback e aprimore a sua oferta.

When working with a client unfamiliar with design terminology, consider these tips: Use visual aids, like sketches or diagrams, to clarify ideas; encourage questions and provide patient answers; and check for understanding by asking the client to explain concepts back to you. Unusual example: Describe design thinking as solving a jigsaw puzzle - empathizing (finding edge pieces), defining (grouping colors), ideating (trying different piece combinations), prototyping (assembling a section), and testing (checking the fit) - to create a cohesive, pleasing picture that addresses the client's needs.

Keep spreading those good vibes and remember – communication is like a funky dance party. The more we groove together, the better we'll sync up and create something truly spectacular. So let's keep the tunes pumping, the moves flowing, and the smiles shining.

Always illustrate with a simple example, if it can be from your own perspective, in the context of the meeting/deck/call, it'l be better, if not, use something similar someone else has already made