Hier erfahren Sie, wie Sie sich von einem großen Marketingfehler erholen können.

Set a goal of the number of failures you WANT to achieve this month. Yes, you read that correctly. Set a goal of failing. Reframing it this way removes all the pressure that comes from perfectionism, and also option paralysis. We as Product Marketers have so much going on that failure is to be expected -- it's part of life! The best thing you can do for yourself, and the company you work at, is to keep up the momentum, have an entrepreneurial mindset and reframe any failures as learnings. Life carries on! 🤝

Marketing is all about testing which works and which does not. Some might not agree with this statement, but any marketing expert will make a mistake. Once you see a mistake, always, don't try to give justifications unless it is asked for, and be bold in admitting it. Owning the mistake will allow you to learn from it and make you stand unique. When you keep this in mind "Nothing teaches you more comprehensively than a mistake", your straightness in handling mistakes will get better. Once you find out the RCA of the mistake, your CAPA will arise, which indeed makes you bounce back 😊

- Own your mistake (no sh*t, Sherlock). You might face the music, but you need to demonstrate integrity. - Communicate to identify the measures to rectify it or mitigate its impact. - Analyze where it went wrong. Perhaps, as a product marketing copywriter, you overlooked the irrelevant buyer personas targeted in your subordinate's collateral and green lit it for publication. - Once you have identified where it went wrong, devise a process/protocol/SOPs to ensure it doesn't repeat. For instance, decide on delegating the responsibility of creating product marketing briefs to your peer to avoid targeting irrelevant buyer personas.

It's a good practice to conduct a retrospective session or take a moment to reflect after experiencing a success or encountering a failure. During this reflection, evaluate all the highlights and lowlights, analyzing what went well and what did not. This practice helps in identifying weak spots to avoid future pitfalls and in scaling successful actions. Once you understand the factors that contributed to both positive and negative outcomes, you can implement improvements and enhance your overall performance.

Gathering feedback can be highly beneficial for both parties involved in a specific mistake or conflict situation. For you, it provides valuable insights into what went wrong and how to handle it in the future. For customers or colleagues within your organization, it shows that their concerns are acknowledged and that you are committed to preventing similar issues moving forward. These actions can drive a culture of continuous improvement and reinforce trust and collaboration within your organization.

Marketing is an industry defined by trial and error, even for the biggest names like Apple and Coca Cola. They've all stumbled at times, but it's their response that truly sets them apart. Take, for example, Apple's "Crush" ad. The commercial, which featured iconic art tools being crushed into an iPad, faced significant criticism. Instead of ignoring the backlash as Apple did, they could have used it as a chance to reassess and create something more relatable for their audience. Mistakes in marketing are inevitable, but how you pivot in response is what will make the difference.

Recovering from a major marketing mistake involves prompt and transparent action. First, acknowledge the error publicly, taking responsibility and offering a sincere apology to affected stakeholders. Swiftly correct the mistake, ensuring that all related content is updated or removed. Use feedback from the incident to refine strategies and prevent future issues. Continuous monitoring and adjustment of your marketing approach will demonstrate your dedication to learning and growing from the experience.