Wie können Sie ein E-Commerce-Geschäft aufbauen, das Bestand hat?

In our experience, you need to ensure you are picking a niche that you can expand. Its way easier to get 20 products to $1,000 a day in sales than 1 product to $20,000. We experienced multiple time with clients where they waited too long to expand their product offerings and pigeonholed themselves into a very niched-down category with limited upside. Always be planning out your 6,12 and 24 month plans with possible innovation to stop this from happening.

One of the most important thing is to choose your niche and products carefully. I have seen brands that got stuck in limited products due to the niche they selected. Always keep your options open. Another important thing is evolution. Brands that dont evolve with time dont grow and at some time they are shut down. Success in ecommerce is all about learning and unlearning.

You can build a lasting eCommerce business with the following tips: 1- Start online sales through Marketplaces because they already have an audience, logistics and security for the buyer. 2-With the consolidation of sales on marketplaces, you will have much better purchasing power with your suppliers. 3- Invest in your own eCommerce only after building a solid foundation in marketplaces. 4- After creating your online store, invest in paid traffic to attract customers and potential customers. 5- After sales on marketplaces and your own online store are consolidated, start creating relevant content on social media.

In my experience, a crucial element for establishing an E-commerce business that outlives others lies in discovering an appropriate product-market fit, reinforced by a distinct brand proposition that delivers real value to customers. To find the most suitable product-market fit, it's essential to comprehend external factors such as the market's size, considering various price-to-benefit scenarios, the growth trends in different categories and subcategories over the last five years, and the performance of competitors to gauge brand elasticity. We can achieve this by offering a compelling value proposition and balancing product benefits and pricing, clearly communicated and reinforced through our brand messaging.

Learn - Unlearn - Relearn _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Learn - all aspects first and start with a small fund. Unlearn - all mistakes based on your strategies, product quality customer feedback and market trends Re-Learn- a new method automatically and apply with better strategy and Enough Fund. That made me successful :) Try it

Not just a strong brand identity, but also a strong store image that clearly gives reasons why consumers should shop with your e-commerce business. In this day and age, understanding consumer behaviours and expectations in shopping online is crucial in order to provide these reasons. In other words, don’t just build your e-commerce around your brand and products, but also around your store and your customers.

Brand identity yes but brand experience better. Brands are things you feel not just see. So think about every touchpoint, every opportunity to see and how your brand interacts as well as how it shows up

Branded traffic will be your highest converting. It’ll be the cheapest to buy, the most loyal and have the widest benefits on the e-commerce business as a whole. Therefore brand is everything. A great way to think about building a strong e-commerce brand is ask yourself “how can we genuinely help our customers”. Forget about Google, stop focusing on the search engine, instead focus on the customer and ask is what your doing good enough compared to the competition or not? A philosophy I’ve had for years and educated dozens of e-commerce brands on is: By default an e-commerce store is nothing more than a ‘shop window’ and so why would Google care about a shop window. To win your ecommerce store must become an ‘information resource’

This critical piece is of paramount importance in e-commerce business which gets very little attention. E-commerce is a highly competitive business model with strengths and weaknesses transparently visible to competition and new entrants. Customer insights can be obtained through reviews and ratings leading to a clear understanding of popular product designs and offerings. Branding can only be the differentiator to build loyalty and business sustainability but the same requires focused efforts to utilize opportunities on marketplaces like Amazon, Flipkart, etc. to do content-driven marketing besides investment-driven performance marketing.

Brand identity is only the backbone to continued ‘brand dialogue’. The creation of new compelling stories that new and existing consumers can hook into across all marketing channels keeps the brand fresh and relevant.

Building a successful e-commerce business requires a reliable platform. E-commerce SaaS platforms provide essential tools for growth and scalability. They simplify operations, integrate with various services, and offer advanced analytics for understanding customer trends. These platforms enable personalized marketing and streamlined inventory management, crucial for staying ahead in the digital marketplace. Using a SaaS platform like ZenBasket can greatly enhance efficiency, offering a user-friendly and comprehensive solution for e-commerce needs.

For every second over 4-5 seconds of load time, you will lose up to 20% of your visitors. So watching for speed optimization is key. Work with your IT team to load some of the page in stages if you have heavy imagery that is chewing up bandwidth. Also, consider where your users came from when they arrive on your landing page or home page. How can you reinforce that they have arrived at the place they thought they were going? Can you connect between marketing and site experience using the same imagery and branding across platforms? This will help reduce bounce rate.

Providing a better user experience is utmost important in building an E-commerce business that lasts. You should believe in the oft quoted 'change is the only constant' thing. Use data to optimise website experience according to user buying patterns. Do lots of A/B testing. Don't shy away from breaking a few things.

Es muy importante para tener una buena experiencia, pero sobre todo una gran tasa de conversión, tomar en cuenta los siguientes factores: 1) Distintas alternativas de medios de pago. Principalmente en Latam, además de Tarjetas de Crédito y Débito, el efectivo mediante depósitos bancarios y tiendas de conveniencia es sumamente relevante. 2) Proceso de registro corto, ágil y sencillo son indispensables. Cuando es obligatorio registrarse e ingresar demasiada información para poder comprar, la gente desiste de avanzar el proceso de compra. 3) Mostrar disponibilidad de inventario, tiempos de entrega 🚚 y costos de envío claros. La gente quiere seguridad al comprar y no buscan sorpresas o inseguridad para recibir su compra.

Die Schaffung einer optimalen Website-Erfahrung ist entscheidend für den Erfolg im E-Commerce. Denken Sie an Ihre Website als digitales Schaufenster – machen Sie sie schnell, sicher und benutzerfreundlich. Optimieren Sie für Suchmaschinen, verwenden Sie klare Überschriften, überzeugende Texte und starke Handlungsaufforderungen. Verwenden Sie hochwertige visuelle Elemente und detaillierte Produktinformationen. Bieten Sie flexible Zahlungs- und Versandoptionen, einen reibungslosen Checkout-Prozess und soziale Beweise wie Kundenbewertungen. Durch diese Strategien können Besucher gehalten, Konversionen gesteigert und eine herausragende Benutzererfahrung geschaffen werden.

A great paid ads and email/retention strategy is crucial here. Also not falling into the trap of diversifying too soon, it's a mistake when people say 'you shouldn't put all your eggs in one basket', if Facebook ads are working for you then double down on them instead of spreading spend around on unproven channels (we have done this with great success and scaled numerous brands to 7-figures before even looking at adding Google/TikTok)

Nowadays a strong social media presence is a must. But think about making that investment work hard for you by repurposing that content elsewhere. When used correctly (making it personalized and shoppable), UGC, influencer and brand social content can be a big force for conversion and revenue.

Focus on building a comprehensive nurture flow for leads and new/repeat customers. 1. Define Objectives: Start with clear goals like boosting retention or increasing repeat purchases. 2. Segment Audience: Use data from sign-ups, reviews, order history to segment your email list. Don't forget about your VIPs! 3. Personalize: Use dynamic fields to include customer names, order history, and personalized product recommendations. 4. Educate: Share how-to guides, blog posts, store features, or product tips. 5. Automate and Optimize: Use tools like Klaviyo or Mailchimp to automate and A/B test your emails. 6. Track and Analyze: Monitor metrics like open rates, click-through rates, and conversions to refine strategies.

Actualmente la inteligencia artificial de las plataformas te permite generar resultados para todo tipo de objetivos desde upper hasta low funnel. Así que es necesario identificar cuáles son tus objetivos de campaña y con base en esto elegir la plataforma que mejor se ajuste a tus necesidades. Con Meta tienes la posibilidad de generar awareness, consideración y acción para tu marca. Con X antes Twitter, tienes la posibilidad de generar alcance y conversación en torno a tu marca. Con Pinterest el objetivo es generar inspiración a los usuarios, si bien existen campañas de alcance y consideración dentro de la plataforma, tu creatividad debe ir enfocada en incentivar al usuario a identificarte como parte de su inspiración cotidiana.

We have a number of clients that have built a good email list of customers and a committed social media following. They use these audiences with product launches to get the velocity of sales on Amazon to give their products the boost they need.

Data and use of Power Bi helps you start your day and work on the loopholes. It gives you the best direction and let you evaluate where development is required and where you need more control. We transformed our business with 4X growth after implementation of Bi.

In a weekly basis track Gross Margin, expenses and percentage of revenue spent on advertising. This will keep your business on the straight and narrow and help it ride out tough times.

Businesses that last are the ones that have sustainable margins and who invest these margins in understanding their customers. Collecting and analyzing customer data is the holy grail of eCommerce. So, no matter what you start with understanding what your customers want and keep improving and or pivoting is what will build an eCommerce business that will last.

Focus on client retention. As CPA's increase, understanding you can offset profitability issues by maintaining and deepening the relationship is key to building a sustainable and profitable biz.

Data analysis is crucial in shaping a sustainable e-commerce business. This section rightly highlights the importance of understanding customers, market dynamics, and internal strengths and weaknesses through data. Tracking KPIs is key, but it's also vital to know which metrics matter most to your specific business. Which KPIs have others found most effective in identifying top-selling products? Leveraging data not only to spot trends but also to predict future customer behavior can set a business apart. I'm curious, how have others utilized data in innovative ways to solve problems or craft new strategies? Remember, data is not just about numbers; it's about stories and insights that drive better business decisions.

In my opinion and on top of everything else, a strong e-commerce brand can’t grow or sustain itself unless Fulfillment and the Last mile contribute as they are critical components that significantly impact customer satisfaction, and the overall success of online businesses. Fulfillment refers to the process of receiving, processing, packaging, and delivering orders to customers and is the backbone of any e-commerce business. while the Last mile pertains to the final stage of the delivery process, ensuring the product reaches the customer's doorstep and often the most challenging stage of the delivery process. Both play a pivotal role in shaping the customer experience and influencing the competitiveness of e-commerce businesses.

Test early, fail fast and try try again. Here’s what I think is most important. 1. If you are an Omnichannel brand doing DTC: ensure you don’t compete with your own legacy customers. Offer something unique that is impractical in other channels (personalization, collectibles, long-tail items, subscriptions…). Keep an eye on your total sales and share of market. Manage for incremental profitable growth. 2. If you are an Entrepreneur: make sure your customers’ Life Time Value (LTV) is greater than your Customer Acquisition Costs (CAC). You’ll need a wide assortment of replenishable items and not just one-timers. Keep an eye on your profits and manage with unit economics. Strive to cover fixed costs with sales from existing customers.

E-commerce should use customer-centricity in the long run to maintain sustainable business success and competitive differentiation. Customer-centricity is a business strategy focused on identifying and nurturing the most valuable customers to maximize profitability. This approach enhances profitability, as resources are allocated effectively to high-value customers. It enables tailored marketing and services, fostering long-term relationships and customer loyalty. Customer centricity is data-driven, allowing for informed decision-making and more efficient resource use. It also provides a competitive edge in crowded markets and guides product development by aligning with lucrative market segments.

The biggest element is always innovating and killing things quickly. Don't be afraid to launch 10 products and then kill off 8 of them 4 months later. If you only wait for home runs you'll doomed to fall behind.

eCommerce is not a 'silver bullet' nor a business model. With a sound businessmodell, a strong well suited organisation an ecommerce channel can and will boost both topline and bottom line. But its not a 'magic channel' that will make profitable businesses out of rubbish companies. That said, most of our profitable e-commerce businesses are omnichannel, e.g. having both a retail or B2B channel(s) as well as a digital channel(s).