Wie können Sie in den sozialen Medien eine Beziehung zu einem potenziellen Kunden mit kurzer Aufmerksamkeitsspanne aufbauen?

Startet erstmal mit eurem bekannten Netzwerk und baut es auf LinkedIn auf. Prüft dort, welche Eigenschaften, Job Titel, Interessen erkennbar sind. Diese Gemeinsamkeiten zur Neukundenakquise sinnvoll einsetzen.

Social Media can never alone deliver on all comms challenges. Whatever you do needs to be rooted in some other way, where the audience is hanging out. Especially when you are new and need to gain awareness + reputation quickly! Depending on the preferences of your audience, I would combine Social Media with Flyers, Sponsoring, OOH an influencer live event etc. In parallel the coop with an influencer is of course rolled out on your preferred platform. In case you are already top of mind, I believe the way through the goldfish moment is humor + relevant latest context and plain consistency when it comes to content production, posting and engaging with the audience. (Or you are lucky and find a phenomenon like #booktok and you are soaring! 😜

One of the most effective ways to understand your ideal clients on a deep level, is to interview them... Yes, researching online and taking note of commonalities is a good practice, but there is nothing more powerful than conversation. From that process, you will now know your audience on a deep level and understand what challenges they're all facing, what motivates them, what they're afraid of, etc... From that, you can now "speak their language." In the first 1-3 lines on your LinkedIn post for example, speak to those pain points, aspirations, etc. to grab their attention immediately... Then the only job of the next line of content, is to get them to read the next line! 😊

Capture short-attention-span prospects on social media by creating concise, visually appealing content. Lead with attention-grabbing headlines. Utilize eye-catching visuals and infographics. Implement interactive elements like polls or quizzes. Deliver value quickly. Use concise captions. Leverage storytelling in short bursts. Respond promptly to comments or inquiries. Optimize for mobile viewing. Maintain a consistent posting schedule. By catering to short attention spans with engaging, easily digestible content, you foster a connection and encourage continued engagement with your brand on social media.

To engage a short-attention-span prospect on social media, prioritize concise and visually compelling content. Use eye-catching visuals, short videos, or infographics to convey messages swiftly. Tailor content to address immediate pain points or offer quick solutions to capture their interest swiftly. Maintain consistency in delivering valuable, bite-sized information to keep their attention. Engage interactively by asking questions or creating polls to encourage participation and immediate interaction. Personalize responses promptly to foster a sense of connection and address their needs efficiently.

Be a human, genuine and authentic. Write posts and comments like you talk. Don't try to craft a message. Just write. For posts, share education content from the perspective of what you are learning, observing and feeling. Tell stories whether they are your stories or customer stories. Stories capture attention and heart. Don't be afraid of publishing pictures of yourself, your family, your pets, etc. Humans want to engage with humans. Use pictures though to share information that relates back to business content. Example: one of my most engaged posts was a pic of me and my daughter who is choosing to go into sales. The picture captured attention. The content was about the sales profession.