Wie können Sie Ihre persönliche Marke verbessern, indem Sie von erfolgreichen Kollegen lernen?

People from similar industries will help you to understand similar topics from a different perspective. - Connect with peers - Engage with them - Collaborate over compete to make better relationships.

Modeling good behavior is never a bad idea but a better way to build your personal brand is to earn social capital. Why is one person more likely to be recommended than another? Why does it seem like some people are just lucky and land in all the perfect spots? The answer is their social capital. Social capital is the direct result of the personal brand you have built. It’s your reputation in the form of human currency, which means the value you bring to those around you, whether socially or professionally, matters. The more social capital you have, the more likely you will succeed. (Addendum: Sometimes, the more likely you are to succeed despite your skillset.) Repetition IS reputation.

The things that people lack the most are always in plain sight, and they suddenly become visible when you least expect it. When it comes to personal branding, don't try to be someone else. Instead, start with taking self-inventory to discover your uniqueness, then embark on that journey to empower you and uplift others along the way. Lead with your unique personal brand story and very soon, you will be a magnet. You will draw like-minded individuals to you as you invite and inspire others to join you in your personal branding journey. With this organic approach, your peers will find you this way. And together, you will build great connections and meaningful relationships.

Find out creators, influencers, colleagues who create content in the same niche. Follow them, engage with them, learn from them.

Today people can see everything you are doing. Be true to who you are. Treat others how you would like to be treated. No one is more important than you are so if others hear that you collaborate and treat all team members with respect they will share this and others will want to work with you.

It doesn’t have to be that complicated. See what people do well, what works, what resonates with you. Then, incorporate those things into your own personal branding strategy. But please note the emphasis on your and personal. Never copy someone else. Authenticity is the most important attribute of all. Don’t try to copy someone else’s style, tone, or messaging. You can also note what doesn’t resonate for you; what feels fake, forced, too harsh; etc. Knowing how you don’t want to show up is equally important to knowing how you do.

As you create a list of people who are in the same industry; 1) Read their ideas and perspective. 2) Try to analyse what's marking an impact and what is going bad for them. 3) Start thinking about your own perspective on that topic and write your piece. 4) Re-read and publish.

Once you have prepared the list of fellow creators in same niche, - Observe Their content, profile optimization, writing style, personality etc - Learn How they do what they do? - Replicate with your authentic touch

Once you have found a couple of people that inspire you then start analyzing what they do well and why people are drawn to their content/brand. Is it their: - visuals -copy - personality - values Take a look at what they do well and continue studying their methods.

For nerds like me who create infographics for fun then a SWOT analysis, a Persona or a comparison table provide a visual aid to highlight those traits that we want to focus on.

People usually lag behind because they want to come up with new content ideas. But here I disagree: - It's not the new content idea which will set you apart but it's more of your own perspective on existing topics. You can't create new out of the world ideas but it's about giving your own fresh perspective to it. Analyse what your peers are doing; - note down their strengths and weaknesses and try to avoid the later on and keep yourself aligned with the former.

Keep it simple, don’t complicate. See what’s working best for others that inspires you. Then inculcate those ideas in your personal branding strategy. Remember, you’re getting inspired. Don’t copy.

Once you studied what your peers are doing well, you can try to apply your findings to your own brand. I like to look to other industries as well because it allows me to see how people built their brands and may be inspiring to do something different and stand out from the crowd.

I like to learn by asking questions and walking through activities. So don't be shy about setting up some time with your mentors or role models to ask for help.

There a wonderful program called ‘Rock your Profile’ at LinkedIn which helps bring out the best in what you do. Techniques on how your profile should look, some tips and tricks that will give you the edge over others. Pick on one or two things and start to work on it. Measure the change and only start to work on more. Look for your headshot, then the banner, then the intro video and your summary. Eventually work on your recommendations, writing blogs and connecting with and following influencers!

Here's the best example; I got Jasmin Alic on my LinkedIn Audio event because of networking. - Engaged regularly with him. - Sent him a text as an invitation. - Voila, he came to show up. Remove the fear of 'No' and you'll win the half game.

Growth hack: Network & Build Genuinely Relationships These relationships will take you 10x ahead in your career Network with everyone

This may sound very basic, but connecting with your peers could be very helpful. Have a genuine interest in what they do, personalize your invite to them and connect with an intent to give than to get. A brand isn’t built by what you’ve got but by what you give. Note this and you shall see the mindset shift and connecting yourself with a larger group. Do not hesitate to join groups which will give you more information and visibility!

Connection is key. If you want to learn from and with others, you need to form a relationship. Connect with them on social media. Comment on and like their posts. Make the comments meaningful so that they add value. If they are hosting events, try to attend and participate if your schedule allows. Most of all, don’t connect with someone and then instantly ask for a favor or try to sell them something. Connection and collaboration should be no strings attached.

Building genuine relationships can open up various opportunities for collaboration and growth. Authentic engagement is essential to engage with your peers in a sincere and meaningful way. Instead of generic comments or messages, take the time to understand their content or work and provide insightful feedback or ask thoughtful questions. When reaching out, focus on offering value. This could involve sharing relevant resources, providing solutions to challenges they might be facing, or highlighting how their work has positively impacted you. Relationships should be mutually beneficial. Look for ways you can contribute to their goals or projects, rather than just seeking something for yourself.

Never try to fit in. Do whatever makes you stand out of the herd! Best way? Build a personal brand, show your USP, provide immense value!

It's not always a portfolio which has to be the best. Consider your social profile as your portfolio because that's something which is visible to everyone. Make that the best first because people check your profile first and portfolio later.

Creating a strong personal brand is crucial in today's world. It's about sharing expertise, solving problems, and leaving a lasting impression. Content creation is key. Articles, blogs, videos, and infographics offer value and build credibility. Being an expert means providing solutions, not just identifying problems. Highlight your achievements, awards, and recognition. Testimonials and case studies amplify your impact, showing real results. Consistency matters. Keep your brand cohesive across all interactions to present a unified image. Engaging with your audience builds community and potential collaborations. Remember, personal branding evolves with you. Adapt, refine, and stay aligned with your growth and learning.

Spiderman does show up to help people who are solving their own problems. Be like Spiderman, use your superpowers to help people when they need it the most. That is how you show your value. For some people they need help in a proactive way to prevent a problem and other people will need your help just in time to prevent a catastrophe.

The last step is to never stop learning and making your personal brand better. Think of personal branding as a journey that keeps going, not just a one-time thing. You should keep an eye on how you're doing, see what's working, and make changes when needed. Stay updated on what's new in your field and the challenges you might face. Keep learning from your friends and other sources like books, courses, podcasts, or people who guide you. Remember, your personal brand is like you – always growing and changing.

Be authentic. Be consistent. Be passionate. These are the things people seek out daily; if you can provide it they'll show up for you.

Along with connecting with them, ask if you can help support, uplift, and elevate them. I've learned the most by taking myself out of the picture and helping others. Even though they are already successful, I'll ask if there is anything I can do to help them. Depending on the trust and depth of that relationship, you learn so much about what goes on behind the scenes, ideas they are thinking about, goals they are trying to reach, and what they are learning. I believe it's those connections and conversations that teach and you can learn from the most. Not just simply following someone and watching from afar.