Wie können Sie Social Media nutzen, um mit Mitarbeitern zu kommunizieren?

When choosing the right platform, remember to look into cultural trends: if you have employees all over the world, chances are you won't be able to use the same platform to reach all of them - i.e. China and Vietnam barring the use of Facebook or Twitter. While social media offers new opportunities to stay connected, it still heavily leans westward. If you're new to developing global programmes of engagement for employees, start by asking employees in markets you're less familiar with which platforms they prefer, and how they use them. Complement that information with your own research into those platforms to better understand how they work and how people use them. Otherwise, you run the risk to use your own experience as gospel.

Consider what your goal is with the internal communication and what your team would use most. For instance, a Linkedin group might be great if you want to support your team's professional development. You can use the group to share relevant posts on Linkedin from thought leaders or open Linkedin lives for training or L&D courses. If you're a remote team who wants to stay in touch, maybe a Facebook community is the way to go! Facebook has so many active groups but also makes it easy to collaborate on asks, share memes and pics, and make events. Try sending out an employee survey to get a pulse on what your people would prefer! You can send out a survey and ask what platform they prefer and what they would find most useful for.

1. Recognize and appreciate employee achievements publicly on social media. It fosters a positive work culture and motivates others to perform well. 2. Share educational resources, training materials, and industry insights on your social media channels. This can help employees update their skills. 3. Use social media to share important company announcements, news, and updates. Doing so will keep your employees informed in real-time.

Educate and Train Employees. Provide social media training to employees who will be managing the company's social media accounts. Ensure they understand the guidelines, the brand voice, and how to handle different scenarios.

In my experience companies are not honest on social media. It's used as a PR tool but I've not seen many posts saying "we were struggling with retention and this is what we did to improve". Nothing my employer has posted has made me trust them more, however seeing their posts on volunteers and community programs in play makes me appreciate their efforts more.

Encouraging user-generated content from employees is a great way to ensure an authentic brand voice on social media. Since employees are generating the content themselves, other staff are likely to view it as more genuine. You can still guide employees to share specific content types and/or ask them to follow basic brand guidelines, but it's ideal to avoid overly curating, which can negatively impact employees' comfort level with sharing authentically on their accounts.

Ignore that whole paragraph — way too generic! When it comes to employees, they can be your biggest influencers. Getting them to like, comment or share content isn’t the primary focus. It’s more exponential than that. Their engagement triggers the algorithm on the platform, increasing the company’s reach, awareness, and engagement. It’s a way to tap into their network in a meaningful way with integrity. Here are some specific things you can do: - tag employees to congratulate or thank them - comment on their content and embrace the opportunity to get to know them better - make it easy for them to share by creating pre-written copy & shares - provide tips & training to empower employees’ social media skills

Agree with Alicia. Companies are realizing employees can be their greatest ambassadors. Training and guidelines need to be provided; however, to be authentic posts need to be in the creator’s voice. For that reason, I tend to provide “thought leaders” (gag a little) the communications objective and message points versus scripted copy. When multiple people use the same exact copy it’s obvious they just cut and pasted — especially if networks overlap. Awhile back Cisco trained employees to be LinkedIn “influencers.” @Forbes just reported other companies are following suit. There will always be potential downsides. But people will post anyway, so you might as well harness brand, culture, and employee engagement to create organizational power!

Ah, the wacky world of social media and its role in communicating with employees! Brace yourself for a wild ride. Picture this: a secret dimension where messages are conveyed through interpretive dance and hashtags rule the land. But fear not, for we shall transcend the surreal. In truth, leverage social media strategically to connect with your employees. Share updates, acknowledge their accomplishments, and create opportunities for open dialogue. Remember, a touch of whimsy can spice things up, but don't get lost in the enchanted forest of GIFs and unicorns. Keep it real, my friend, and watch the likes and shares pour in.

Mark gives us the required dose of humor. Yes, keep it real. If your comms isn’t human-to-human (no insult to those using AI for starters), you might as well dole out Novocain. A recent UK study reports employees give no more than 15 minutes a day to internal comms messaging. That’s a very narrow window. Be direct, concise, weave in wit where appropriate.

Before you launch really understand what your goal is for the group. And really get creative on how you want to use it. For instance, you can host wellbeing initiates on any platform, hosting virtual events to workout or meditate But you also want to consider, what's in for your people if they take part and keep coming back? Consider small workplace incentives as a tool to help kickstart engagement

📌 #LawFirm leadership utilizes social media to promote collegiality. This type of #communicationstrategy is an effective touchpoint that not only exchanges information about the firm but also about its members. It’s an immediate outlet that validates, recognizes and celebrates teamwork and its collective achievements.

Don't be a presumptuous creeper who doesn't understand corporate-private boundaries. Employees' social media accounts are spaces for their self-expression, not promotion of employers' brands, products, etc. Linkedin is of course more professionally oriented but I would ignore an employer that sent me an invitation to connect elsewhere and would be quite irritated if they pressured me to do so.