Wie können Sie TikTok nutzen, um mit einem jüngeren Publikum in Kontakt zu treten?

If you're targetting a heavily Gen-Z audience, YOU NEED TO BE ON TIKTOK. Make sure you have an in-depth understanding of who your audience are before creating your content. - Demographics - Pain points - Goals and aspirations - Interests - Behaviours These are all things you need to consider.

Knowing your audience is the most important aspect of building a following on TikTok. With TikTok’s algorithm, each new post is delivered to small test audiences’ For You pages. How those audiences’ engage with your post determines if and to whomever else the post will be delivered. It’s therefore not guaranteed that—especially with new accounts—your post will be delivered to test audiences with which it will get much early traction. So your content needs to be consistently valuable to your target audience from the outset. If you aren’t young yourself, I’d recommend asking people in your network who are examples of your young target audience to show you they’re feeds or to create a fake account and show what they’re swiping on and why.

Engaging a younger audience on TikTok hinges on authenticity; a trait Gen Z values immensely. They can discern when a brand is trying too hard or being inauthentic, which can lead to disengagement. It's pivotal to maintain a genuine brand voice. Create content that resonates with them, but doesn’t veer off your brand’s identity. Utilize trending elements subtly, ensuring they align with your message. Collaborations with TikTok influencers should feel organic, not forced. Encourage user interaction through genuine challenges or contests that reflect your brand's ethos. Consistent, authentic engagement, rather than a facade of relatability, is the key to forming a genuine connection with the younger demographic on TikTok.

Gen-Z is a huge demographic on TikTok but they are not the ONLY demographic! Older users are flocking to TikTok and while they may not be posting as much, they are still absolutely consuming and buying on the platform.

To get along with Gen Z on TikTok, you need to: - Understand the lingo they use - Learn their references - Understand they are not like milliennials - Get used to doing things online that may not make sense to you. - Bonus: Be a fan of Taylor Swift.

When creating a new TikTok account it's important to have a vision for what your goals are on this platform. Working within the news industry, my goal with TikTok have always been to increase our discovery amongst a new local audience to allow for longevity for our news brands. Once goals are in place you can then structure what your content posting strategy and what KPI's look like to track success. If you're new to TikTok it's important to test different videos, try different editing styles, do competitor analysis, find videos within your niche that have performed well and replicate the style. Top Tip: TikTok is all about discovery. Make your videos search friendly by including keywords within your videos and captions.

If you're completely new to TikTok, the #1 priority should be brand awareness. Create multiple video styles to test audience engagement, then focus on top performers. Don't be afraid to experiment! I found the videos that are less "edited" perform well on TikTok.

TikTok is the place to build trust and positive associations. Your objective on TikTok should be to help your audience understand your brand: show what you can do for them by delivering value right away and highlight what makes you different from everyone else who does something comparable. TikTok is almost exclusively a Top-of-Funnel platform. Meaning that you should be focusing on building awareness and introducing your brand to your target audience. Avoid being salesy—especially when trying to garner attention from a younger audience. Virtually all of your TikTok content should be an example of you delivering on your brand’s value proposition or supporting the explicit and implicit claims in that value proposition.

Zillennial wisdom: keep it fun, fresh, and relatable. Be authentic, share behind-the-scenes glimpses, and get creative with your content. Embrace trending challenges and music, but put your unique spin on them. It's all about short and visually appealing videos. Plus, don't be too salesy; show the human side too. Long story short: be yourself. Have fun and vibe with the younger generation 🔥

Be you first, your audience second. This goes for all social, but especially on TikTok where authenticity isn't only applauded, it's championed, and anything less is very easily fleshed out. How does your brand make you feel? What's your voice? How do you fit in the world? Trend-hopping is tempting, I get it, but make sure it makes sense to your brand before you purchase that bandwagon. "Unique" is the new currency, and at the expense of sounding like a Disney movie, there is no better way than leading with what makes you different. Once you establish that, you can marry your difference with what's relevant. People resonate with the people behind the brands.

Authenticity is a hard, but important thing to define here. You need to be genuine in what you're creating and select a style that works for you and your brand. If you're a serious brand, having a TikTok of just dancing won't work. But a serious brand that tells data-based stories that maybe leverage some more trendy audio would be more fitting. You need to stay true to who you and your brand are to have real authenticity.

Why do young people open TikTok? When are they scrolling through their feeds? Usually they’re bored or taking a break from something mildly stressful and are looking for a quick dose of entertainment. Always be aware that you are in competition with split screen videos where folks are watching a clip from Braveheart while a hydraulic press crushes a box of crayons. TikTok will let you make a 10 minute long video. But can you stay more engaging for a full ten minutes than glass bottles crashing down stairs AND Jennifer Coolidge saying, “These gays are trying to murder me,” at the same time? It’s all relative and depends on your target audience, just remember that, on TikTok, its all about engagement for the full duration of your posts.

TikTok is like a fast-paced party, and to connect with a younger audience, you want to be the life of it. Optimize your content for discovery by diving into trends, using popular music, and leveraging relevant hashtags. Show your fun, authentic side, and don't be afraid to embrace humor. Engage with the TikTok community by dueting with others, participating in challenges, and responding to comments. Keep the vibe fresh, light, and interactive, and you'll be a hit with the younger crowd, sparking conversations and connections on this lively platform.

Timing, frequency, and post length play pivotal roles in your performance and audience retention. Fine-tuning these elements can make a significant difference. TikTok's analytics tools are invaluable for keeping tabs on your metrics, enabling you to fine-tune your content strategy for maximum impact. Remember, it's not just about creating content, but also about making sure it's seen by the right audience.

If you're a frequent user of TikTok, you'll know trends stay around for a few weeks and then typically move on. I would say optimize based on the algorithm, but also get creative with a hot, new trend! Make it make sense for your industry and your audience, of course, but there's nothing wrong with leaning into someone trendy. Chances are, if your audiences match the trend cycles, than you'll likely get some new eyes on your page and hopefully convert those leads to sales.

One thing I've noticed that often gets overlooked is how different the TikTok platform is from other social media platforms like Instagram. Brands sometimes make the mistake of repurposing their Instagram videos for TikTok, but the audience can tell when content isn't crafted for the platform. TikTok is a hub for originality; it incentivizes unique and fresh content. If you're aiming to connect with a younger audience here, leverage TikTok for what it is. Use trending sounds, hashtags, and in-app effects. Make the content as native to the platform as possible. The TikTok audience knows when a brand gets it, and they're more likely to engage with you if you play by TikTok's unwritten rules.

Another quick tip is to make videos that are replies to comments/questions from your earlier posts. It’s a good way to reward engagement and begin building a trusting community that likes asking for your take. And you don’t have to wonder what your audience is thinking. They’re literally telling you! Obviously, this assumes you’ve gotten some engagement with at least one post.

Here's a tip that not a lot of social media managers talk about... Find a very popular video that is related to you or your business and stitch it. Add a text on the screen of what your views are or something engaging.

I tried testing TikTok live from our BBQ restaurant in San Diego on our busiest days of the year, Mother’s Day and Father’s Day. My plan was to go live and share our pitmasters at work for as long as could until my phone died. After four and half hours we had reached over 130,000 people and gained over 1,000 followers. The lesson we learned was to not discount the power of any platform on the internet.

With TikTok’s algorithm, each new post is delivered to small test audiences’ For You pages. How those audiences’ engage with your post determines if and to whomever else the post will be delivered. It’s therefore not guaranteed that—especially with new accounts—your post will be delivered to test audiences with which it will get much early traction. That’s obviously a mixed bag, but it means that almost nobody is going to see posts that don’t “work.” So try everything you can think of. Younger audiences especially appreciate more raw and unpolished videos—I’d prioritize good audio though. You can always double down later on what’s worked and make a more polished version.

On TikTok, don't be afraid to post a less polished (highly edited) video. The more native the video feels, the better. Also, don't sleep on the Capcut templates. Those memes can 10x your views if used properly.

TikTok is having a profound impact on the industry. It’s changed the way that social media works. Social media used to be about building up these big followers, and that was the way you reached people. TiKTok has changed that because you can have no following what-so-ever, create on interesting piece of content and it can go viral immediately. And then, all of a sudden you have this following. And so TikTok puts less of an emphasis on being a known person and forces you to put more of an emphasis on being really creative and interesting. It has sort of democratized everything in a really great way.

I've seen many overcomplicate their TikTok approach. The best-performing brands and creators produce Lofi content, leaving out the fancy equipment and animations. In doing so they are able to create relatable content that others can simply attempt at home. This is how trends happen. Be authentic and it doesn't have to look perfect!