Wie verhindern Sie, dass Abonnenten Ihre E-Mail-Liste verlassen?

Segmentation is the cornerstone of effective email marketing, especially for DTC brands where personalization can significantly boost customer lifetime value. By diving deep into data and segmenting your list, you're making big moves towards increased relevance and engagement. It's giving your subscribers content they love, and they'll stick around for the fire deals and insights that resonate with their unique preferences. When you nail segmentation, it's like telling each customer, "I rate it, and I crafted this just for you." That's how you unlock untapped revenue without pouring more into ads. It's insane how many brands overlook this—don't be one of them.

Well to start this one it's important to say that unsubscribes are not a bad thing. Some of my best converting and performing emails have had unsubscribers. So onto segmenting, I think people overcomplicate this and undercomplicate and it's rare to find marketers who do the in-between: the sweet spot. You can't segment without a data collection strategy - start here first. You need to identify what data you need in order to profile (segment) your users. This is indirect & direct data. Then you can segment your data into different pots and tailor messaging to those pots.

Segmentation is huge here. The reason why email gets ignored is because the email content is irrelevant. Segmentation is key - but the challenge is most don't segment their list properly because they're not collecting the right data from their subscribers. We usually send a subscriber survey soon after the initial opt-in because subscribers are we've found subscribers are more willing to answer those questions soon after the opt in. And we focus on: Demographic data Topic/Content data Buying stage data. That way we can tailor their experience to what they need and are interested in.

To keep subscribers from leaving your email list, focus on delivering valuable content, personalize your emails, and make it easy for recipients to unsubscribe if they choose to. Always review and refine your email strategy based on subscriber feedback to maintain engagement and loyalty.

Well, for starters, you need to find out why previous unsubscribers left – is it because your content is boring? Are you sending too many emails? Are the subject lines not getting through to them? You need an answer to this question and then optimize that area to see whether it prevents future unsubscribed. On another note, you shouldn’t keep subscribers *at all cost*. If someone is genuinely not interested anymore in what you’re sending, it’s better for your deliverability if they left the list instead of sticking around and never opening anything.

We typically re-send our subscriber survey to lists 2x per year. And it's an easy enough automation. We build a form in the CRM/MAP that is the trigger of the automation. And when you fill that out, you're put into an automation that sends the email every 6 months. Easy peasy.

I advise all my clients to have some kind of feedback incorporated in their emails and/or having periodical schmoozing sessions with their top subscribers. Aside from that, a user-friendly preference center is a great go-to solution, so subscribers can gamify and personalize their own inbox experience instead of opting out altogether.

I use the “Stop Promo” strategy that lets them opt out of specific promotions or content and stay on the list for the info they want. In fact, some clients have made anywhere from 2k to 20k per promotion using this strategy.

Ask your subscribers what they think straight up! Send a friendly email, maybe after they've received some content. Keep it chill and just say , "Hey, how are we doing? Any thoughts or suggestions on the kind of email or topics you would like me to talk about ? Or you can say Any questions?

-Run a permission pass campaign once in 6 months. -Figure out which topics or types of emails your subscribers prefer. -Group your subscribers accordingly.

To keep subscribers engaged and on your email list, it's crucial to provide value and variety in your content. To retain subscribers: - Provide valuable content consistently. - Diversify content types (articles, videos, infographics). - Personalize emails based on subscriber preferences. - Offer exclusive discounts or promotions. - Encourage engagement through polls or surveys. - Use catchy subject lines to increase open rates. - Honor unsubscribe requests promptly and courteously. - Regularly update subscribers on industry news or trends.

This is the number one rule to keep people from leaving your email list. Provide value. That could be educational content, inspirational content, or entertaining content. All depends on your brand voice, products, and audience. The more that people WANT to read your emails the LESS they will want to leave your email list.

The best way to prevent unsubscribes is to keep your emails fresh and interesting. >Send educational content >Send entertaining stories >Send inspiring stories >Send your best tips >Send occasional % Treat your email list like your inner circle. Make being subscribed mean something more than just being on an email list. This is how you build a real connection with the people on the other side of the screen.

Mix it up! Share different types of content that match each segment's interests. It's like a buffet – some articles, a dash of tips, maybe a video. Make sure they're getting a variety of goodies so they stay excited to open your emails.

Keeping your subscribers happy and engaged is the name of the game! Make sure every email you send is like a little treasure chest filled with goodies. Provide value by solving problems, answering questions, or offering benefits. And don't forget the spice of life: variety! Mix it up with text, images, videos, or even podcasts. Give them newsletters, stories, tips, and testimonials to keep things fresh and exciting! Your subscribers will thank you with their attention and loyalty. Let's keep those emails poppin'!

Mantener limpia tu lista de correo electrónico es esencial para evitar la pérdida de suscriptores y mantener una alta calidad en tus campañas. Los suscriptores inactivos pueden afectar negativamente las métricas importantes como la capacidad de entrega y las tasas de apertura y clics, dañando así tu reputación de correo electrónico. Una limpieza regular implica identificar y borrar aquellos que no han interactuado con tus correos en un período prolongado. Sin embargo, antes de eliminarlos, considera ejecutar una campaña de reengagement, enviando contenidos específicos para intentar recuperar su interés. Si no responden, es prudente eliminarlos de la lista para mantener tu base de datos saludable y tus métricas activas.

Check who's engaging and who's not. If someone's been MIA, maybe send a little "Miss you!" email. If they're still ghosting, it might be time to let them go. Keeping things tidy ensures you're talking to the ones who really want to hear from you and this boost open rates and click through rate. It is better to have just 300 engaged people in your list than 10,000 who are not engaged.

Before you just clean your list... use it as an opportunity to reach out even more aggressively based on your marketing position... you can take the position that 'hey... you're not really into our message so we're booting you in X days unless you do Y. Rejection is a big motivator...

Still paying for inactive subscribers? An overflowing email list of disengaged contacts is costing you time and money. To keep your subscribers and reduce churn, focus on regular list cleaning. Why it’s crucial: → Boost Deliverability: Remove invalid addresses for better inbox placement. → Increase Engagement: Target active subscribers for higher open rates. → Save Costs: Cut down on unnecessary email sending expenses. → Accurate Data: Improve metrics and decision-making. Try “list cleaning regularly” for: → Automated cleaning → Engagement tracking → Real-time validation → Cost-saving insights Get your list in shape today!

Clean Your List Regularly: To keep your email list healthy and increase deliverability rates, periodically purge inactive subscribers.

Let all of your subscribers know that you have a top-tier, VIP segment, and that if they engage a lot with your emails, they’ll get into this (dynamic) segment and get exclusive offers, etc. That way, you’re creating an inbox experience that is worth following/engaging with.

Milestone emails are your secret weapon memorable moments. Here's how I do it: 1. Timing is key: Set up a delay for 26 weeks after a sign-up 2. Make it personal: Celebrate their journey with my brand 3. Offer value: Discounts, calls, special content - tailor it! 4. Surprise them: Go beyond the expected to show I care Your brand stands out with these memorable moments.

To reward loyal subscribers in e-commerce emails: * Offer Exclusive Discounts: Provide special discounts or coupons for continued engagement. * Freebies and Samples: Give away free products or samples to show appreciation. * Exclusive Content Access: Grant access to behind-the-scenes or VIP content. * Invitations to Events: Invite to exclusive webinars or sales events. Rewarding loyalty boosts satisfaction and encourages repeat purchases, fostering long-term relationships.

If you're sending good emails regularly, your unsubscribe rate will naturally decrease. But it will never be at 0. Why? Because some people will no longer resonate with you. That's fine. Let them leave. Some people will no longer need your emails. That's fine. Let them leave. Some people will simply never be satisfied. That's fine. Let them leave. Unsubscribes are not always a bad thing. In fact, if this helps you remove the people who don't resonate with your brand and your ideal customers, it's better that they leave. This way, you'll have a list full of people who like you, trust you, and want to buy from you. And that's what you should be aiming for!

If you want to keep subscribers from leaving your list, give them options. For example, let's say you're promoting a new program to your list. Your subscriber—we'll call him John—has no interest in this program. Don't annoy him by continuing to send him campaign emails. The best way to do this is to include a very clear option for John to remove himself from the campaign: "Not interested in emails about [what your emails are about]? Click here to be removed from this list." This gives John the option to stop getting emails that don't pertain to him, but remain on your email list so he can receive emails he DOES find valuable.

To keep your subscribers on the email list, it's important to ensure they've consented and offer relevant, personalized content. Additionally, it's essential to make them feel special and unique. These simple yet effective practices help maintain subscribers' interest and engagement, fostering solid, lasting relationships.

Your email list is going to naturally decay year-to-year. No matter what you do. People are doing to disengage. They are going to unsubscribe. If you send better emails, the smaller your decay will be. But you can't ever get it to zero. The best thing you can do in addition to sending GOOD content that your readers WANT to read is to build your list with NEW subscribers.

Apart from adding value when you send weekly campaigns, the best thing you can do to keep your subscribers in your email list and engaged is to provide a great post-purchase experience. This is how you build loyalty, repeat sales, and real trust. If you're an eCommerce brand, you want to make sure your post-purchase emails can help the subscribers get the most out of the product they just bought and make them feel special by being invited to a community or even receiving a phone call or personal email from your customer service team to make sure everything is good with their product (once they received it)