Wie nutzen Sie Datenpräsentationstools und -software, um Ihre Argumente und Empfehlungen zu untermauern?

For example, when presenting to high level stakeholders, it’s best to use a data presentation tool that highlights the key details that cohesively form a holistic view that supports your recommendations. However, when presenting to internal partners, it may be best to utilize a data presentation tool that allows for more detailed visualization that brings specific data points to the forefront while still conveying the underlying reasons for your suggestions.

It is important to use data classification tools or practices. For example Financial Data Marketing research data Sales Data Cost Data and so on. Of course this depends upon your job profile and your position and the target audience. Leadership prefers chart presentations for a quick review. Your department needs to understand the details of each segment. Your team needs to have segment wise micro details to understand, plan and take appropriate measures. Data related to budgets must be linked with micro details.

Ask yourself, do you know the data culture of your stakeholders? Are they firm believers in data as a truth, or is it merely a low prioritized second opinion? Don't try to persuade or overpower certain "set-in-stone" truths at the company with data before knowing the data culture. Ask around. If you are an analyst, use your data to inform, rather than persuade. Then learn from your audience reactions and what's important to them and the business.

1. Audience Understanding: Choose tools that align with the data literacy and needs of your audience, ensuring the presentation is engaging and accessible. 2. Purpose Alignment: Select software that best supports your objectives, whether it's for detailed analysis, high-level summaries, or interactive dashboards. 3. Message Clarity: Use features like charts, graphs, and visuals to clearly highlight key points and support your arguments, making the data easily interpretable.

In my experience, choosing the right format and style is critical for effective data storytelling. Whether it's a detailed report, a dynamic dashboard, or a visual presentation, the format should align with your audience's needs and your presentation's purpose. Equally important is the style - using appropriate colors, fonts, icons, and images enhances understanding and engagement. It's about balancing aesthetic appeal with clarity and relevance to your audience.

Depending upon your audience and purpose Data format should be selected. Launching a brand needs to be presented with pictures and short clips that deliver the underlying message. Business data needs to be presented through easy to understand dash boards. Working data needs to be presented in the form of easy to retrieve consolidated spread sheets highlighting the summary. And so on. Focus must remain on purpose.

A busy graph in a powerpoint slide will most likely not please anyone. Keep it simple, highlighting the key message. Bar graphs with 2 or less colors often do the trick. Finance usually likes lot's of information in one slide to make a certain assessment. C-suit leader only want the key numbers. Marketing managers worry about the leads and marketing specialists may want a complete dashboard showing every single channel's performance. Ask your audience what they expect, and add your expertise to it, to guide them. After some time they will expect what you deliver, if you are guiding them well.

When selecting a data presentation tool, it's crucial to choose one that aligns with your specific needs. Among the many options, I personally prefer Microsoft Power BI. It effectively combines the ability to analyze, visualize, and share insights from complex data. Power BI's user-friendly interface and robust capabilities make it a versatile choice, ideal for a range of data presentation requirements.

Your selection should be based on your niched need, should you have one. With that said, most tools can visualize, build custom metrics and dimensions as well as allow for analysis. Look beyond: Power BI may be the one-size-fits all for most needs, and those familiar with excel. Looker Studio (former Google Data Studio) works wonders for Google Analytics Data and certain integrations from for example Supermetrics. For more advanced use cases you may want to keep an eye on Tableu or if you are invested in the Salesforce landscape look for Marketing Cloud Intelligence (former Datorama). The latter is surely the most advanced and many times user friendly, however, it makes the most sense to engage in it if you already use Salesforce tools.

Less is more. Every time. Be the professional that can narrow down the key facts into very few graphs, not needing to give the grand picture. Practice using fewer fill words, both in slides and when speaking, getting your message across easier. Also, think of your presentation as a story. What's the scene, the beginning, middle and the end? And always be prepared to show (and defend) your sources and how you reached certain conclusions. Emotions or surprises among stakeholders can sometimes derail true and factual data.

Think of data as a storybook. It should tell a story that everyone can understand. Know what your audience needs to hear and focus on that. Keep it simple: use clear titles and labels, highlight the important parts, and add a short, easy-to-understand caption. Always think about explaining it to someone who might not know much about the topic, like a little brother or sister. Make your data story fun and clear, so everyone enjoys and understands it!

If you are new to presenting data make sure to score an A on hygiene factors; sources list, de-cluttered slides, format, coloring, design, size etc. Why not run your presentation for someone you know, but does not know the subject. See what questions they ask, and what they understood. Are your stakeholders on the same level as you? Why not ask one of them for a few minutes and see if certain things make sense? They may also support your case in the presentation later, and you can build a relationship. Above all, try to foresee some pushback or questions you may get in the presentation, and refine from there. You could also ask ChatGPT to be your stakeholder and get valuable feedback. Just don't share confidential info with it.

Your audience can only absorb a limited amount of information, so focus on 3-4 key takeaways that are the most important for your presentation. Try to avoid using fancy animations to ensure clarity and minimise errors, especially when presenting to your boss. Also, keep everything simple and straightforward, ensuring each slide or visual aids in understanding and emphasises your main points effectively :)