Was sind die besten Möglichkeiten, um mit anderen digitalen Vermarktern und funktionsübergreifenden Teams zusammenzuarbeiten?

More than roles and responsibilities, what quantifiable metrics we are chasing day in day is important. In essence, OKRs have to be super clear.

Digital market is like a musical band. Everyone has a role to play. Though some activities overlap, it is very important to have a clear understanding of the various roles to prevent clashing and duplication of efforts.

Roles defined, paths aligned. Clearly defining roles and responsibilities sets the stage for smooth collaboration, minimizing misunderstandings and maximizing efficiency.

Just like in construction, you can't build a roof without a proper foundation. That foundation cannot be built until construction blueprints are made, and everything is mapped out. To achieve your desired result, first, define what that result is and how it will be measured. Then, create an initial plan to reach that result and break it down into individual steps. Finally, assign responsibilities and roles for each step to ensure success.

When thinking about responsibilities, I like to use this acronym (AMRA) so that each team member knows how they are affecting the overall business: Acquisition, Monetization, Retention, and Advocacy. Certain roles are a better fit for each "bucket" and when they understand how their role contributes to one of these 4 goals, they can start to delegate tasks to themselves. A Media Buyer usually works on Acquisition goals, whereas a Product Marketer is working on Monetization and Retention. When you assign responsibilities based on goals (using AMRA and OKRs), your team gets better alignment. You also get more buy-in regarding your marketing strategies.

Effective communication is crucial to ensure that all the different parts of a project fit together seamlessly. After creating a plan, defining the steps and assigning responsibilities, it's important to establish clear guidelines for communication and collaboration, and regularly monitor progress. There are several project management and communication tools available such as Monday.com, Notion, Slack, and others that you can use to streamline your workflow.

Communication is at the heart of digital marketing. Use various digital communication channels to stay connected with the team. This way, no one is left behind when it comes to activities like running campaigns Too much communication is better than no communication

With hundreds of ways to be contacted in today's world, communication has never been worse than today. Some like text, some like slack, some like social. Pick one that everyone agrees on. For me, an email is not critical. However for someone who refreshes email every 20 seconds they think I should respond in a minute. What is THE go to and hierarchy of communication? Again, define expectations and utilize good project management tools like Asana, Monday and Trello.

In addition to clear and frequent communication, make sure to set expectations up front with your counterparts about the tools that are preferable and accessible to everyone. So for example, is email good for the group or would a messaging platform work better (ie Slack). Also think about leveraging a project management tool (ClickUp, Asana, Trello, etc.). Too much communication gets hectic when it's not organized, accessible and/or intuitive to follow.

One time, I led a cross-functional digital marketing team, where I quickly realized the importance of clear and frequent communication. We established channels like email for formal updates and instant messaging for quick, informal discussions. Active listening played a crucial role in fostering a respectful environment and ensuring every member felt heard. We were mindful of cultural and linguistic differences, which helped avoid misunderstandings and embrace diversity. This effective communication significantly contributed to our team's successful campaigns.

A team cannot work together unless they are on the same page when it comes to functionalities Having group meetings and frequent updates is a great way to make sure there’s alignment

Aligning goals and expectations fosters a shared vision, ensuring everyone moves in harmony. You need to present a united goal that everyone is striving towards.

To effectively manage a project, it is recommended to break it down into specific tasks and assign team members to each task. Set a deadline for each task and ensure that team members have clear communication channels to collaborate effectively. If assistance is required to complete a task, offer support channel. Keep track of work progress and take note of any areas that could be improved or are not working out as expected.

Make sure your team knows what your goals are, but more importantly, how they align to cross-functional team goals. At the end of the day, it's all about moving the company forward through revenue or profitability. Connect the dots and task yourself with thinking like an owner.

No one knows it all. Some people are stronger and others are weaker at some areas. The team needs to do an audit and assign everyone tasks based on their strengths while they get better at their weak areas

Start by fostering an open and transparent environment where team members can freely share their ideas and expertise. Emphasize the importance of mutual respect and appreciation for diverse perspectives, which can lead to innovative solutions and improved performance. Leveraging strengths and skills involves assigning tasks based on individual expertise, allowing team members to shine in areas where they excel. Encourage regular knowledge-sharing sessions, workshops, or training opportunities to build a cohesive and well-rounded team that can tackle challenges together.

Conflicts are normal when working in teams. That’s why there must be laid down procedures in mitigating this situation. Engage in fun activities together to ensure team bonding Have committees that handle conflicts and ensure a good working environment

Confidently tackle conflicts and challenges with a solution-oriented mindset, knowing that every obstacle holds valuable lessons. Remember a conflict isn't permanent but rather an opportunity.

Foster open and honest communication, encouraging team members to express their concerns and viewpoints *constructively*. Active listening is crucial to understanding each person's perspective and finding common ground. When conflicts arise, try to find solutions collaboratively. Focus on the issues at hand and explore compromises that align with the team's goals. Establish clear protocols for conflict resolution and encourage regular check-ins to address challenges proactively before they escalate. By promoting a culture of respect, empathy, and open dialogue, teams can navigate conflicts and challenges effectively, ensuring a smooth and successful collaboration.

Life and any relationship is extremely simple at the heart of it. Define Expectations. Hold each other accountable. Conflicts arise because of one of those two things, sometimes both. Going through personality training as a team can help open peoples eyes on how they can work well with their teammates. What did Benny Franlin say? An ounce of prevention is worth a pound of cure. Accurate here!

The single largest reason why digital folks fail to collaborate is - they think digital marketing has to be done outside traditional marketing. First up, stop thinking digital marketing only and move to integrated marketing! Digital marketing is as the name suggests, marketing. You have one consumer. Your consumer will not differentiate which marketing is online and which is offline. Only your channel of marketing will change.