Clareza nas informações sempre contribui para um ambiente de maior confiança. Pergunte de forma clara e direta para o cliente quais as dúvidas e pontos importantes na tomada de decisão dele. Evite termos em inglês ou técnico e linguagem “sofisticada”, isso só cria confusão e distanciamento do cliente. Entender a necessidade do cliente ajudará a criar uma boa conexão, consequentemente evitará situações de desconfiança nas jornada de compra/venda.

Negotiation is from the mistrust, or the client do not value your efforts or products. If you are transparent and able to educate client on your value addition, you don't need to negotiate. If someone is not accepting your value addition or not trusting you it is better say, "Thank you for the opportunity and hope you will find another supplier". Slightest mistrust will lead to collapse of business. I usually express my cost plus 20% net margin. In case client is not ready to pay 20% extra for my efforts, it is better to invest in stock or mutual funds in India rather investing in business. Today green water treatment solutions grow 30-40 % YoY with 20- 25 % net margin. With my trusted and long standing clients.

“The negotiation approach is centered on integrity, fairness, and transparency, with a focus on creating win-win solutions that align with mutually beneficial outcomes. Every step is guided by ethical principles, ensuring trust and respect remain at the core of the process. Any specific concerns can be addressed directly to ensure clarity and alignment. The goal is not just to reach an agreement but to build a foundation for a sustainable and trustworthy partnership.”