Here is my perspective about this, - I would first start by active listening and try understand the reason behind their prioritisation. - I would try list all the perspectives and reasoning and engage all of them to convey the objective. - I would reason out and find middle ground to keep things moving. - If the perspectives are beyond reasoning we might have to include standard conflict resolution strategies to avoid a potential blockade. - Some standard strategies involve collaboration, competition, accommodation and compromise - From a context perspective, depending on the stage of the product maturity objectives like growth, engagement, customer acquisition, customer success, product stability can be a decider.

When your team is divided on product engineering priorities, realignment is key. Start by defining a clear, compelling vision that highlights the end goal and its significance. Facilitate open discussions to address differing viewpoints and incorporate feedback into the plan. Implement incremental milestones to track progress and celebrate successes, which helps maintain focus and motivation. Sharing and adopting these strategies can help bridge divides and ensure cohesive progress towards shared objectives.

Cut through the disagreement. Define clear priorities based on project goals and customer needs. Use data to rank tasks objectively. Communicate the prioritized list openly. Align the team by showing how these priorities drive success. Eliminate distractions, focus on critical tasks, and keep everyone moving forward. Make decisive decisions and get it done.