Sie haben Mühe, Ihre E-Mail-Marketingkampagnen zum Laufen zu bringen. Was können Sie tun, um sie zu verbessern?

Cold email reply rate doesn’t get any better if you don’t know your numbers But to get better results you need to reverse engineer and start with the end goal in mind. Here are 5 questions to ask: What is the number of new clients are you targeting? ↳If your deal size $3k and you goal for the quarter is $30k then you need 10 new clients. How many conversations do you need to get this number? ↳Cold email reply rate averaged 2-3%. How many appointments do you need to get this number? ↳Few prospects will have interest in your product or services How many interested people should you get from cold email outreach? ↳50-60% of prospects you talk to won't have interest in your offer. How many people do you need to contact to hit your goal?

Define clear goals for your email campaigns. Identify whether you aim to increase sales, engagement, or brand awareness. Tailor content to match these goals, use compelling subject lines, segment your audience, and analyze data to refine strategies. Consistent optimization based on objectives is key for successful email marketing.

I would add in addition to the elements mentioned previously a key element to take into consideration before designing and sending your emails. - Evaluate and assess your marketing campaign creation capabilities meaning : Do I have the right tools to help me perform my daily tasks ? Do we have the right level of technology maturity or should we schedule specific trainings in advance ? Are we autonomous in the creative process ? How can we re-use what we have done in the past ? Having a clear As Is and To Be vision about the pain points a business has regarding its creation campaign/emails process is definitely a key success factor into the next steps of your activations. Knowing your goals is to be defined in parralel.

Revitalize your email marketing by crafting irresistible subject lines that pique curiosity. Segment your audience for tailored content that speaks directly to their needs. Inject personality into your emails to foster a connection. Experiment with timing and frequency to find the sweet spot for engagement. Always provide value and a clear call-to-action to drive conversions.

Procedimientos para la creación de una campaña de marketing por correo electrónico: 1. Defina el propósito. 2. Construya y mejore su lista de contactos. 3. Crea el contenido y el diseño de E-mail. 4. Planee el cronograma de envío. 5. Envía el e-mail. 6. Monitoriza los resultados para medir la efectividad de la campaña.

To sky rocket open rates, Keep the subject lines under 45 characters & personalise them. Less text in the emailer creative with a bold caption & clear CTA are helpful in boosting the email CTRs

Betreffzeilen sind so kontrovers diskutiert, da gibt es 11 Meinungen von 10 Experten. Wichtig ist doch, dass man es nicht "stand alone" fährt! Vertrieb orchestrieren und jetzt kommt es: Mail vor- und nicht nachfassen! Dann in den Betreff: Wie von Herrn Meier angekündigt, mehr nicht. Viel Spaß mit neuen Opening Rate Rekorden...

Una buena línea de asunto no sólo es muy importante para animar a los destinatarios a abrir los emails, sino que afecta también directamente a tu entregabilidad. Un asunto bien redactado y atractivo empuja a los destinatarios a abrir tus mensajes, y cuantos más correos se abran, más reconocimiento obtienes de los ISPs (proveedores de servicios de Internet) como un remitente que ofrece contenidos de calidad dirigidos al público adecuado.

Craft compelling and relevant subject lines to grab the recipient's attention. A well-crafted subject line can significantly impact open rates. Avoid using spam-trigger words and ensure your subject lines accurately represent the content of your emails.

Think of your subject line as the handshake of your email. It's the first thing people see, and it needs to grab their attention. Ditch the generic greetings and vague promises. Craft clear, concise lines that spark curiosity and promise value. Numbers, questions, and personalization can be your secret weapons.

1. Verify your domain implementing all the records. 2. Choose a reputed ESP. 3. Keep your email list clean. 4. Personalise the email body as much as you can. 5. Avoid any keywords that would make the email more likely to be marked as spam. 6. Increase the relevancy of the email by categorizing the email list to avoid getting marked as spam. 7. Doamian reputation plays a vital role, so regularly monitor your Sender Score. 8. Ensure to include an option to opt out. 9. Keep the performance in check and regularly make necessary changes. 10. Watch out the frequency of your email shoots, too much is too bad, too little is not too good either.

DND violations can be brutal to the brand hence companies need to be extra careful while to local regulation while sending e-mail communication. Also, few companies fail to whitelist their sender ids before sending e-mails to larger base leading to sender ids getting flagged as spam. Marketers need to be extra vigilant in comms strategy while moving from one sender id to another and should actively check with e-mail provider about rules associated with it.

Three ways to help deliverability… 1. Monitor your sending IPs and domains for blacklists 2. Put a sunset policy in place to remove unresponsive subs, or if you have one already tighten it up! 3. Don’t send email to people who don’t want it! Review your subscription practices and make sure your welcome series are following through on what promises you made to get the signup in the first place.

Four key principles for successful email programs: 1. Ensure proper technical setup. 2. Steadily ramp up email volume and activity. 3. Create a routine for monitoring email engagement rates overall and for your top 5 domains. 4. Continue to optimize your email processes: collection, targeting and content.

If you are always selling to your audience your deliverability will reduce because people will stop opening your emails and they will end up in spam. Spice it up a bit and give away free resources, have a competition, share a picture of your dog/cat, share something insightful in the industry. If you keep your emails diverse and interesting you audience HAS to open the email to find out what is inside. The more people open, the better the engagement and the more likely your emails will be read and your deliverability will increase.

Acredito que além desses pontos, é importante avaliar sempre o dispositivo do qual é o foco da mensagem. Se você tem perfil de cliente que usa muito o celular, foque em responsividade, e coloque como prioridade o layout para essa tela. Busque sempre dar destaque para os CTAs, deixando muito claro, se possível, na primeira dobra do seu e-mail qual é a ação que o usuário deve ter. Fora isso, aproveite dos tamanhos de fontes (H1, H2, H3 e etc) para chamar mais atenção aos copys que podem auxiliar no convencimento do seu lead.

I would also add, always think : Reusable layouts. Time is money. The need of layouts industrialization is very important. Always consider how you can leverage from a newly created layout meaning how can I reuse the structure for my future marketing journeys. Today many marketing automation solutions offer various functionalities to accompany your layouts creation and make them reusable across your whole organisation by using dynamic content, drag-and-drop content blocks in an attractive and simple way. Let's not forget 3 key design elements: - A logical flow - Good line spacing - Readable fonts Wishing you the best of success 😉 !

When designing, consider the overall loading time by using images wisely. Many users might block images from unknown senders, so ensure your design allows the core email content to load even without images. Additionally, since emails today are often viewed on mobile devices, avoid making the design too reliant on images to ensure a smoother user experience.

Create visually appealing and mobile-responsive email designs. Many users check emails on mobile devices, so optimizing for mobile is crucial. Use clear and concise content with a visually appealing layout to keep recipients engaged.

Email design should be clean and appealing; less is often more. Opt for a simple layout with a clear hierarchy. A clean, well-organized design can improve engagement and convey your message effectively. Start with a compelling header and concise copy that leads to a prominent call-to-action and use a mobile-responsive design to cater to users on various devices. Choose images or videos that enhance your message without overwhelming the email. High-quality visuals related to your content can grab attention. Ensure images have descriptive alt text for accessibility and use white space strategically to prevent visual clutter. Don't shy away from testing different designs to see what resonates with your audience.

Não teste muitas ações de uma única vez. Quando você faz vários testes em um e-mail, você não está conseguindo mensurar o real valor de um teste. Crie inicialmente uma lista de hipóteses, e ao longo dos seus envios, realize cada dia um teste para acompanhar o real impacto nas suas métricas de cliques e aberturas. Um teste que recomendo muito priorizar é o de título, lembre que esse é o copy que mais deve ser bem pensado, é ele que vai prender a atenção e gerar importância para a leitura do seu conteúdo.

Conduct A/B testing on different elements of your emails, such as subject lines, content, images, and call-to-action buttons. Analyze the results of your tests and use the insights to optimize future campaigns.

Start with A/B or split testing to compare variations. Test subject lines, content, or call-to-action buttons. Keep it simple, changing one element at a time for clarity. Analyze results by tracking metrics like open rates, click-through rates, and conversions. Identify patterns in what works and what doesn't. For example, if personalized subject lines perform better, incorporate more personalization. Use this data to refine your strategy, applying successful elements to future campaigns. Remember, optimization is an ongoing process. Regularly test different aspects, stay informed about industry trends, and adapt your approach based on audience behavior. It's all about finding the perfect tune for your audience's preferences.

* La experimentación es clave para la mejora continua en el marketing por correo electrónico. * No te limites a una sola plataforma o enfoque. * Explora diversas plataformas de correo electrónico y canales de comunicación, como boletines de noticias, secuencias de automatización, correos electrónicos transaccionales y mensajes de reactivación. * Considera la integración de las redes sociales y otras estrategias de marketing digital en tus campañas por correo electrónico. * Combina tus esfuerzos para ampliar tu alcance y llegar a nuevos públicos. *Experimenta con diferentes tipos de contenido, como videos incrustados o contenido generado por el usuario, para ver qué resonará mejor con tu audiencia.

A/B testing in email marketing is indispensable. It offers concrete insights, enabling data-driven decisions. Its iterative nature fosters continuous improvement, optimizing campaigns over time. Personalization thrives through tailored content based on test results. Moreover, it ensures adaptability to evolving audience behaviors, crucial in today's dynamic digital landscape. A/B testing isn't just a tool; it's a strategic necessity for maximizing email marketing effectiveness.

After the audience segmentation strategy is set and the tracking is in place, remember to create a consistent content calendar for your email marketing efforts. Depending on what you're sharing, start to train your customers or audience on when they can expect to hear from you. From there, you can leverage this regular cadence to not only deliver to the correct audience with the right messaging, but they will be ready and waiting for you.

Do not over personalize, while personalisation helps in open and Click rates if you over do this you will loose trust from your audience. Check your email compatibility with various devices and formats Use AI to enhance your email marketing by leveraging on the subject lines as well as copy optimisation. Lastly speak like a person to another person when you write an email Spell check and grammar check your emails before you send this out. Don't send emails during weekends and non working days.

Just to add, it is also important to segment your list according to location, demography, interests, purchase history etc for more targeted and personalized messages. This will greatly work to improve your open and click-through rates.

Ensuring you have accurate insights for your continuous analysis of your email campaign is crucial. To track email campaign metrics effectively, leverage reporting tools in email platforms like Klaviyo and Mailchimp. Special notes: 1. Ensure a seamless backend integration with Google Analytics and your e-commerce site. 2. Implement UTM codes for email campaigns, CTAs, and landing pages, utilizing free tools like Google Analytics Campaign URL Builder. 3. If your email tool has a limited reporting period, download reports monthly to accumulate more data, especially beneficial for industries with seasonal cycles. This comprehensive approach offers valuable insights for strategic decision-making and optimization.

Recuerda que el email marketing es una estrategia a largo plazo que requiere paciencia y constancia. Mantén una segmentación efectiva de tu lista de suscriptores para enviar contenido relevante a grupos específicos. También, presta atención a las métricas clave, como las tasas de apertura, clics y conversiones, para medir el éxito y realizar ajustes continuos en tus estrategias. Para mejorar tus campañas, establece objetivos claros, optimiza tus líneas de asunto, mejora tu capacidad de entrega, perfecciona el diseño, realiza pruebas y optimiza constantemente tu enfoque. Con el tiempo, estas estrategias te ayudarán a lograr que tus campañas de correo electrónico despeguen y alcancen tus metas de marketing.