Based on my experience you could try the following: 1. Prioritize and Plan: Evaluate immediate needs against long-term objectives. Create a roadmap that addresses urgent issues while aligning with strategic goals, ensuring quick fixes do not derail future plans. 2. Incremental Improvements: Implement solutions that offer immediate relief but also contribute to long-term objectives. Focus on scalable and adaptable quick fixes that do not compromise future enhancements. 3. Stakeholder Collaboration: Communicate with both clients and internal teams to balance quick fixes with strategic goals. Ensure all parties understand the trade-offs and work together to maintain focus on long-term success.

Allier technologie et relationnel : la clé d’une ingénierie commerciale performante. Les outils comme l’IA et les CRM prédictifs permettent de devancer les attentes client, mais le succès à long terme repose sur des relations humaines fortes. Chaque interaction est l’opportunité d’établir une relation de confiance. Automatisez ce qui doit l’être, mais cultivez des échanges authentiques en présentiel. La personnalisation va au-delà des data : elle réside dans l’écoute active, la capacité à anticiper les besoins émotionnels. Favorisez des interactions régulières, même en dehors des cycles de vente, pour bâtir une relation client durable. Couplée à une stratégie digitale agile, une approche relationnelle est un levier de croissance long terme.

To find the right balance between quick fixes and long-term goals in sales engineering, prioritize solutions that address immediate client needs while aligning with your broader strategic objectives. Use quick fixes as opportunities to build rapport and demonstrate value, but ensure they don’t compromise the scalability or sustainability of your long-term vision. Continuously communicate with sales and product teams to align on both short-term wins and long-term innovations, ensuring each step contributes to the overall growth and efficiency of the business.

In this case, I can say that it's more than justified term "Quick Win". You can propose quick solutions, patches, ad-hoc modifications and other more tactical approaches. When you are working with your customers as a partner, they will listen to you and understand that a quick win is a proposal limited in scope and time that can help to solve some of the issues. Quick win implies that there has to be a long term strategy that, ideally, eliminate in the future the need for other Quick wins. This would the ideal (unreal) situation, but communication this effectively to your customers is the best way to balance, influence and choose the right goals in your relationship with your customers

I prioritize solutions that address immediate needs without compromising long-term goals, focusing on scalable and sustainable strategies that deliver both quick wins and lasting value.