Hier erfahren Sie, wie Sie Video-Storytelling-Techniken in wichtigen Schritten beherrschen können.

Sometimes this is not possible. If you are on a last minute or breaking news story, you use what you have. Surrounding scene. Crime tape. Police activity. Use everything you can to visually tell the story. Overshoot and then find exactly what you need.

An understanding of story structure is key to this process. As early as kindergarten or first grade, we have been taught the fundamental beginning-middle-end narrative structure. Do not be fooled by its simplicity, as using it is really a skill that can be honed through practice. Learn about story beats, story archetypes, and the three-act structure. Watch all sorts of media (not just movies and TV, even social media content and advertisements!) and try to identify their narrative structure. Finally, apply what you learn to your own work and eventually, create your own style. You become a more better, more efficient creator if, when you have a story idea, you can quickly figure out which narrative structure from your toolbox to use.

The opening of the piece is crucial. What are you going to show that will draw the audience in? An action sequence can be super intriguing. I also use an outline with two columns: video and audio to make sure I have great visuals and not just great audio. It also helps me to understand how to transition from one scene to another. I also make a shot list and interview questions and think hard what I want out of an interview/scene. If you know what you want, you can think on your feet if something else happens on the shoot.

My expertise lies in brand storytelling, and I frequently encounter two common scenarios. In one, a client has a well-defined vision, making it straightforward to craft their story. In the other, clients are unsure of what they want and hire me to discover that story. In these cases, it's all about asking the right questions to align their brand with their projected personality. Ultimately, turning an idea into reality hinges on a clear vision from both the client and myself.

Visual style is important and so are visuals telling the story. In video journalism, a story is successful if I can turn off the audio and still understand what the video is about. Aim for that.

Equally important to the narrative is the visual style, which serves as the first impression and sets the tone for the brand. Whether a client has a specific aesthetic in mind or needs guidance to find one, the visuals must reflect and enhance their story. By considering elements like color schemes, typography, and imagery, a cohesive and compelling visual identity can be created. This not only reinforces the brand's message but also engages the audience on a deeper level. In the end, a strong visual style is as critical as a well-crafted story in making a lasting impact.

To truly resonate with the audience, the storytelling must engage their emotions. This involves weaving in elements that evoke feelings and connections, making the brand's message more memorable and impactful. Emotional engagement can be achieved through relatable characters, authentic experiences, and compelling narratives that reflect the audience's values and aspirations. By tapping into these emotional triggers, the story not only captures attention but also fosters a deeper, lasting connection with the brand. This emotional bond is what ultimately drives loyalty and advocacy, leading the audience to follow the brand journey.

We love ambient sound - the sound of the scene. Hearing and seeing a steak being cooked, the sizzling will get you into a scene and create a more immersive experience.

Use L and J cuts for seamless transitions, especially "previewing the audio" before the video comes in. I mostly don't use prebuilt transitions - they often look tacky.

Transitions should be used as needed. Do not try to force them. Many new editors want to slap prebuilt transitions on nearly every edit. When you end up with 15 transitions in a :30 video it can be quite distracting and hard to watch. Remember the goal is to tell a story with video. Choose your transitions carefully and sparingly. Of course there are always exceptions!