Wie können Sie Ihr Alleinstellungsmerkmal in einem Vorstellungsgespräch erklären?

Indeed, your Unique Value Proposition (UVP) is inherently yours, reflecting your individual strengths and qualities. While it's important to understand the company's values and their own value proposition, the focus should be on how your unique attributes can complement and enhance what the company offers. Conduct thorough research to grasp the company's goals, challenges, and culture. This insight will enable you to frame your UVP in a way that showcases how your distinct skills and experiences can contribute to their specific questions. Remember, it's about presenting a synergy between your uniqueness and the company's needs, not altering your core UVP to fit them.

In addition to crafting your UVP to meet your target audience you also need to think of examples of past work that may relate to things that are important to the target audience or future employer. Examples of challenges you’ve overcome or successes you’ve had that speak directly to their business, their challenges, or values they hold close. The more you can speak in your authentic voice about success you’ve had,challenges you’ve faced and lessons you’ve learned that relate to that potential employer’s business and goals, the more likely they are to see you as a great fit for the role.

Your Unique Value Proposition (UVP) is one of the keys to getting a second interview (and, ultimately, job offer). You want your resume to communicate this, and you also want to be able to share it in an interview. In an interview, don't just regurgitate your career history. Don't recite the UVP in your resume, either. Instead: -- begin with a high-level overview of your experience, strengths, education, and why you're passionate about your work --end with a concrete example of how good you are at what you do. Some ideas for this: a project you just finished, a problem you solved, or superb performance.

You can take the STAR model further by adding 'Reflections' (STAR+R). The insights you get from considering what you've learnt or what you'd do differently next time can strengthen your UVP. It's great to share during interviews to demonstrate a growth mindset and self awareness.

The STAR method is indeed a well structured and efficient way to demonstrate your accomplishments. It is effective in answering to job interview questions, and also in different communication contexts. The “R” in it is to be in bold and highlighted. And all of needs to be concised and congruent. I see some individuals spending long time on over detailing the situation and the task that by the time they reach the actions and the results, the interviewers already lost focus and want to pass to next question. Some others find it challenging to think of concrete results, i recommend to look at your previous performance review documents and it will help to structure your STAR answers.

The STAR method is an old-time favorite that you can still rely on today. It offers you an easy framework to effectively deliver impactful examples. By breaking down your experiences into Situation, Task, Action, and Result, it enables you to clearly and concisely demonstrate how you've driven impact. This method helps you articulate specific instances where your contributions made a significant difference, showcasing your Unique Value Proposition. It's a reliable and straightforward way for you to ensure that the examples you share are both memorable and demonstrative of your abilities.

I agree with practicing the pitch and recording yourself, listen and watch how it comes out. Yet this requires to be done carefully to avoid falling in the trap of over-practicing till it becomes robotic and sounds inauthentic. In my experience, highlighting 3 to 5 key words helps to memorize those points and that it becomes easier to bring them together in a natural conversational form adapted to the audience.

The key is to “adapt”. While the essence of your UVP would be the same, the way how to formulate it and express it requires a high level of adaptability to offer the interlocutor at that specific moment the opportunity to see clearly the value you are bringing. Remember that’s it is not only about you, it is also about how your value is perceived and received from the other end.

Adapting your UVP to different interview scenarios is key. It's not a static statement but a flexible tool. Tailor it to each question, whether it's about your strengths, motivations, or experiences. For an introduction, highlight your unique qualities. When explaining why you want to work for the company, align your values and goals with theirs. In discussing strengths and weaknesses, show self-awareness and a commitment to growth. Share success stories that reflect your impact and adaptability. Finally, conclude the interview by reinforcing why your blend of skills, personality, and values makes you an ideal fit for the role and the company. Remember, your UVP is your personal story, make it relevant and compelling in every answer.

A crucial aspect of your UVP should be understanding the company's values and assessing whether they align with your own. This alignment isn’t just about fitting into the company culture; it’s about finding a place where your personal and professional values can thrive and contribute meaningfully. When you present your UVP, intertwine it with narratives that reflect how your unique contributions can resonate with and reinforce the company’s values and mission. This approach not only demonstrates your suitability for the role but also your commitment to being a valuable, harmonious part of the company's future.

That is so important. Your UVP is not a copied-pasted marketing slogan. Hence the importance on pre-working on self-knowledge and self-awareness. Knowing your driving and motivating values, your anti-values and having clarity of your core values versus your aspirational values, will help you to craft your UVP with authenticity and enthusiasm.

Remember that in UVP every letter matters. Show your uniqueness, that is yours and only yours, spotlight the value that you bring and propose it with confidence while keeping in mind like in any proposition it is what is in it for the receiving end. I work with my coachees to vision the UVP as U<=>V<=>P where your value is the bridge between what you bring to the table and what the interviewer is looking for.