Wie bestimmen Sie die Machbarkeit des Produktdesigns für die Bedürfnisse der Verbraucher?

Key understanding is the consumer will not always call out a problem. It’s what they do not say that has to be identified. This leads to greatest success. Copying what’s in market by others generally is small success at best.

Another good strategy when soliciting insights from consumers is “5 whys” (keep asking why until you find the root cause of pain points). Always strive to solve the route and not the symptom. Remember the quote, consumers asking for a faster horse vs a car!!!!

Firstly, insights come from observing, listening and asking question of end users based on what was observed. Far too often assumptions are made, either we think we already know, or we miss interpret the observation because the user was off on an unrelated tangent. Consequently question what is seen, and let the user give the answer, don’t bait the meaning. Secondly, value must be for the planet, enhancing life. If the only value is profit, then the design effort is shallow, there are more important issues at stake here.

Here's my perspective: in this phase, we need to be as thorough and empathetic as possible. Really dive into your users' world. The more deeply you understand the problem, the more innovative and effective your solutions will be. It's not just about fixing something that's broken; it's about understanding a need so well that your solution feels like it was always meant to be. Remember, the best solutions often come from the deepest understanding of the problem. It's like finding the key that unlocks a door you didn't even realize was there.

While using tools like feasibility grids, SWOT analysis, or other matrices, it's also important to keep the user at the center of the conversation. Remember, at the end of the day, it's all about how the product fits into the user's life. So, while we sift through these ideas, it is important to always ask, "How does this make the user's life better, easier, or more enjoyable?" This human-centric approach ensures that the solutions we pick not only tick all the technical and business boxes but also resonate deeply with the people who will use our product. It's like finding that perfect puzzle piece that not only fits but also completes the picture.

Here's my take: always approach prototyping and testing with an open mind and a willingness to pivot. Sometimes, the feedback can take you in a completely different direction than you initially thought, and that's okay! It's all about finding that sweet spot where your product not only meets user needs but also exceeds expectations. This phase is your opportunity to iterate, refine, and polish, ensuring that the final product isn't just good but exceptional. Remember, each prototype is a learning opportunity, so embrace the feedback and use it to make your product the best it can be. It's like sculpting a masterpiece, chipping away until you reveal the true potential of your idea.

The examples miss the most important part: starting first with a deep understanding of your target audience and their needs. Customer empathy and understanding is necessary to uncover hidden needs and the unique insights that lead to amazing product experiences.

Feasibility isn't a one-time assessment. It's an ongoing process throughout the product development lifecycle. hence we need to consider cost analysis and what's the most profitable solution that our product offers , which one of the solutions is the strategic approach based on market research and how much earning we expect from our product we need to consider if our product is profitable