Was sind die besten Möglichkeiten, um sicherzustellen, dass Ihr Produkteinführungsteam über die Ressourcen verfügt, die es für den Erfolg benötigt?

First things first, what’s the desired outcome? Everything after that should align to the goals put forth by your team and the teams involved on the path to that prize. Deviation should only be explored when a better path forward is uncovered. Stick to the plan, support the people involved by providing everything they need to succeed and win, and measure the successes as you proceed. At the end, when the project is launched, measure success and record the path you used to get there, tweak as necessary for the next big win.

I built a standard workbook for product launches that captured all of the key elements necessary to address a best-in-class launch. This standard workbook captured the key stakeholders, timelines, budgets, personas, value propositions, customer journey, KPIs, and the many interconnected content workstreams that were critical to ensuring all of the pieces were in place to ensure a timely, and highly successful launch. With the volume of products my team managed, organization, consistency, and detail were all critical

In my experience, related to managing product launch teams I've found it beneficial to use team consensus to initially identify which resources (internal and/or external) would best lead to a successful launch. Once resources are established, each resource would need to qualify as to its availability, timeline in comparison to launch schedule, standing in relation to budgeting and launch goals, and who on the team is best suited with the resource to be assigned the responsibility.

Before identifying resources needed, it's important to understand the goals and KPIs for a given launch. For example, you can identify a conservative, projected, and aggressive revenue outcome for a given product launch. Each of these scenarios may have different budgetary, resource, and team allocation requirements to hit the goals. By laying out these objectives upfront, the team can make a decision based on upside and risk and afterward, allocate resources accordingly. Again, all of this starts with understanding where we are driving the ship and then determining the resources needed.

(!) As a PMM I would add - before your product launch, allocate a "launch budget" specifically earmarked for unforeseen costs. Despite the best planning, you'll likely encounter unexpected expenses. This budget acts as a financial cushion, ensuring your team can swiftly address issues without the need for time-consuming approval processes. It's also important to keep communication channels open and fluid between departments; this facilitates the rapid reallocation of resources to where they're most needed at any point in the launch phase

Think about what each person is really good at and match that with the work they'll do. Make sure everyone knows who they need to talk to and who needs to sign off on what, to keep things moving smoothly. It’s also a good idea to have a plan for how decisions are made so no one's waiting around for answers. And remember, everyone should get why their piece of the puzzle matters – it helps keep the team focused and fired up.

(!) Create a simple chart showing who does what and when. Appoint a go-to person to keep things smooth and on schedule. This person will be the "launch guide," keeping everyone informed and on track, making sure each piece of the puzzle fits perfectly.

In smaller companies, sometimes the roles and responsibilities can be a bit blurry because some people wear multiple hats at the same time. However, having it documented, whether with RACI matrix or even as simple as utilising your project management software can go a long way. Also, dont forget to document the updates and changes aswell

I'm a big fan of RACI charts - however, I initially created one for this sole purpose and it was WAY too detailed for the launch team. I'm with @Olena on this - make it simple and straightforward, and then you will get buy-in across the group and each person will read and understand it.

I've found using a framework like RACI can help define roles and responsibilities upfront and avoid any type of diffusion of responsibility. RACI stands for responsible, accountable, consulted, and informed. Depending on the use case, different people from different teams can assume these roles. Here's a high-level overview of each role: - Responsible: Responsible for completing the actual task - Accountable: Person ultimately accountable for the work being completed and approved - Consulted: Subject matter experts that are consulted - Informed: Those kept informed on progress and when tasks are completed

⚔️ Unite your launch team with a living battle card on Notion ⚔️ Notion's real-time collaboration makes it an ideal platform for building shareable battle cards to align go-to-market teams. By centralizing key info like positioning, competitive intel, and buyer personas, product marketers can empower sales, marketing, and customer success with on-demand access to launch resources. Linking to other systems like sales enablement portals ensures the battle card remains the single source of truth and stays up-to-date. With a thoughtful Notion battle card system, product teams can work from the same market-driven playbook for unified launch execution.

Pick tools that play nice together and won’t cause headaches—stuff everyone can get on board with quickly. And don’t just throw manuals at them; run some hands-on sessions so they can get comfy with the tools and the product they’ll be pitching. It’s like a test drive; they gotta feel confident behind the wheel. Plus, prep them with answers to curveball questions they might get, so they’re ready for anything.

Beyond the product launch prep itself, training is the second most important thing. In the service delivery world where tech is only part of the offering, the training has to cover: - commercial enablement - internal product awareness - service delivery and operations training - extensive collateral and user guides accessible on an as needed basis - customer training (especially for B2B solutions)

Equipar a equipe com as ferramentas certas e treinamento adequado foi essencial nos meus projetos de lançamento. Recordo-me de um lançamento onde a adoção de uma nova plataforma de gestão de projetos, inicialmente desafiadora, resultou em uma colaboração mais fluida após treinamentos direcionados. O investimento em capacitar a equipe não só otimizou nossa eficiência, mas também elevou a confiança do time em demonstrar e vender nosso produto. A preparação adequada transforma desafios em oportunidades, gerando resultados tangíveis no sucesso do lançamento.

(!) Set up regular review meetings before, during, and after the launch. Use a mix of quantitative data and qualitative insights to gauge progress. Keep these sessions focused and actionable, encouraging open dialogue and quick decision-making. This way, you can pivot as needed and drive towards success.

In my experience the process of feedback must be a part of the organization culture. Requesting, providing, accepting feedback is not only a skill or, even better, order, but is also a part of the mindset. You cannot create these "loops" for the specific product launch, you must work on this consistently!

A integração de loops de feedback e pontos de verificação foi fundamental em um dos meus projetos mais desafiadores. Estabelecemos momentos regulares de avaliação, permitindo ajustes ágeis na estratégia conforme recebíamos informações de clientes e equipe. Essa abordagem não apenas refinou nosso posicionamento, mas também fortaleceu a confiança interna, pois cada membro via o impacto direto de suas contribuições. Comemorar vitórias e aprender com desafios em tempo real criou uma cultura de melhoria contínua, crucial para o sucesso do lançamento.

In my role as a Product Marketing Manager, I've learned that establishing feedback loops and checkpoints is essential for ensuring the success of a product launch. During my most recent product launch, I set up weekly stand-ups, and as we approached launch date, switched to 15 minute daily syncs. This allowed us to continually assess progress, identify resource gaps, and make timely adjustments, all while fostering open communication and collaboration within the team. Fostering this type of check-in system allowed the team to flex their creative muscles in their respective areas without feeling micromanaged. A true collaborative effort! This week, we'll be kicking off a weekly standup to discuss post-launch support and review data.

Recognition is so important to creating a good team culture. It's important to understand everyone's preferred method of recognition, be it publicly or in private. This is often a forgotten, but essential, piece of the launch plan.

I live and lead by the Growth Mindset. It is an important part of the culture of the teams I build. As a leader, I always prioritized 1:1 meetings with my team. This was an opportunity for my team to candidly address their feelings, including concerns, or risks. In this open forum, I made sure they felt heard, acknowledged, and understood. This enabled us to proactively address obstacles before any potential negative impact or risk to our launches. On a regular basis, I took time to provide acknowledgment, feedback, and praise where it was deserved.

I agree that consistently acknowledging and motivating your employees is crucial. Employees play a vital role in a company's success, serving as its foundation and driving force. Recognition for their positive contributions is essential. Rewarding employees can encompass various options, such as monetary bonuses, additional time off, travel vouchers, and family dinner vouchers. To further innovate in this area, consider a holistic approach that not only takes care of the employees but extends the support to their families. This approach fosters unwavering dedication and fuels the company's upward growth trajectory.

Celebrating must be part of the launch timeline. We've recently launched a major new product that the team has been working on for over a year. Yet when we went live we failed to pause and celebrate, which took a huge part of the launch away from the team. We did end up recovering from that and dedicated some time to the celebrations, shout-outs and appreciating posts, but making it more timely would have made a bigger impact.

As a leader, I always prioritize leading with empathy and gratitude. While growth and KPIs dominate conversations, when it's all said-and-done, the work needs to get done by the team. On a regular basis, I conduct check-in's and hold space for my team to address any feelings, concerns, or asks for additional support. I make sure that no matter what, I am always accessible when things arise. At my company, we have a Slack channel called "Crew love" that is specifically dedicated to spotlighting co-workers. I OFTEN spotlight all of the amazing work each member of my team is contributing and giving them the praise they very much so deserve. It is, after all, a team effort.

In my experience, creating a comprehensive launch playbook that outlines each stage of the launch, responsibilities, processes, timelines, and metrics for success is critical. In addition, robust communication channels are key- an open door policy with leadership ensures that team members can escalate concerns or seek decisions quickly.

Ensuring product launch team success requires clear goals, cross-functional team, detailed plan, adequate funding, empowered decision-making, effective communication, project management tools, training, feedback, and celebrating successes.

In guiding a product launch team towards success, genuine honesty and transparency are indispensable. It’s about setting achievable goals aligned with the team’s true potential. Maintaining open, candid communication is essential to navigate challenges and pivot when necessary. Equip your team with in-depth market insights and the freedom to creatively problem-solve. This approach not only fosters a collaborative and innovative environment but also instills a strong sense of responsibility and ownership. Ultimately, a team grounded in trust and clear, realistic expectations is the cornerstone of any triumphant product launch.🚀