Resistance to change can frequently be the result of a need to be in familiar territory. Understanding what the client's comfort zone entails and why it is important can go a long way in identifying aspects about the proposed risk that aligns with what they know. This can also be supported by identifying major successes the client achieved in the past and drawing parallels between those wins and what is being proposed. Everyone likes to reminisce about the times in their life where they felt on top of the world. Creating connective tissue between a success that excites the client and a risky move being proposed can go a long way to transforming emotions of fear and hesitation to excitement and eagerness.

Facing resistance to creative risks from clients? Here’s how to build trust and move forward: Start with small wins: Propose low-risk creative experiments to demonstrate tangible value without overwhelming them. Show the data: Back your ideas with evidence—highlight trends or metrics that support why the risk is worth taking. Frame it as collaboration: Position creative risks as joint opportunities for innovation, making clients co-creators of the vision. Trust grows when risks feel calculated, collaborative, and client-focused.

Give options. Take a bolder, more disruptive path, but also one that is more no-brainer. Leaving risk alone is never good. The risk comparison helps in the decision because it points to gains in proportion to the risk. And the options help with the overall analysis.

DATA: Before and After - Weekly - Monthly - Quarterly Show graphs and other analytics charts. Give historical data on market trends. SELL your clients on why they should invest that money. Wish you best of luck!