Show your Passion and Connect with your Audience. Be honest with the audience about what is important to you and why it matters. Be enthusiastic and honest, and the audience will respond. Focus on your Audience’s Needs. Your presentation needs to be built around what your audience is going to get out of the presentation. As you prepare the presentation, you always need to bear in mind what the audience needs and wants to know. While you’re giving the presentation, you also need to remain focused on your audience’s response, and react to that. You need to make it easy for your audience to understand and respond.

Start by deeply understanding your audience: Who are they, what are their needs, and how do they communicate? Then, define clear objectives: What key message do you want them to retain, and what action do you want them to take? Next, focus on how you solve their problems, using language they understand and backing up claims with evidence. But remember, ask a lot and talk less! a good salesman will turn his prospectors to salesmen by listing to them! what you say means nothing but what they say means everything!! Last, sell something that is needed! if you sell something they don't need they will never come back to you, and this will truly affect your reputation in the market which is something you don't want to mess with!

Se envolve alto risco, entendo que a minha relação com o cliente está em ponto crítico para continuação, assim consigo pensar em formas de contê-lo. Através de passos, penso numa estratégia que pode ser promissora com foco na retenção: 1. Entender o a questão chave da reunião e seu ponto crítico; 2. Estudar alternativas que solucionem o impasse: tendências vigentes, riscos inerentes ao lapsos de relacionamento comparado ao atual avanço das contribuições com IAs, gráficos, processos, etc; 3. Apresentar soluções dinâmicas e possíveis para resolução da reunião, dentro do seu espectro de visualização, ou seja: em sua linguagem, para garantir a intimidade do assunto e a proximidade que o cliente precisa para ser atendido como espera. #RETENÇÃO.

Tailoring your presentation style to match your client’s decision-making process is key to success. Analytical buyers value data and logic, emotional buyers connect with stories and benefits, relationship-driven clients seek trust and partnership, and price shoppers focus on value and ROI. Research your client to understand their preferences and adapt your approach dynamically during the meeting. Vet prospects as they vet you—focus on deals that align with your organization’s values. A customized approach builds trust, creates win-win outcomes, and fosters lasting partnerships.