Du arbeitest im technischen Vertrieb. Wie wirkt sich emotionale Intelligenz auf die Kundenzufriedenheit aus?

The good news is that emotional intelligence is a skill that can be learned. The bad is that if you lacking you wont realize it. You can't just be the happy go lucky sales person your entire career. It works when you are young and just starting. As you mature in your sales career, and start working with senior executives, closing bigger deals, this is where the EI rubber hits the road.

Emotional intelligence is a cornerstone of successful technical sales. By fostering effective communication, conflict resolution, strong relationships, stress management, and active listening, EI helps create a responsive, empathetic, and customer-centric sales experience, ultimately boosting customer satisfaction.

Empatia é a característica mais marcante e predominante para a manutenção das vendas presenciais num ambiente em crescente atendimento virtual e inteligência artificial. A habilidade do profissional de vendas em conhecer todas as necessidades dos clientes devem transcender do âmbito profissional para o pessoal. Coisas básicas que executo há mais de 25 anos como saber a data de aniversário do cliente e da empresa, seu estado civil, hobby, entre outros. Trouxeram para mim resultados significativos a médio e longo prazo. Devemos compreender que venda é um processo executado por pessoas e conhecendo essas consequentemente conheceremos vendas! Parece básico, mas não é. Exige inteligência emocional para estender esses relacionamentos.

In technical sales, where products and solutions can be complex, emotional intelligence is key to differentiating successful salespeople from the rest. It not only fosters stronger client relationships and effective communication but also contributes to personal resilience, adaptability, and collaborative success within teams. As technical sales continue to evolve, cultivating emotional intelligence will increasingly become a critical competency for achieving outstanding results.

La inteligencia emocional es clave para la satisfacción del cliente porque permite entender sus necesidades, manejar conflictos con empatía y construir relaciones duraderas. Esto crea experiencias más positivas y fortalece la lealtad del cliente.

Before you launch into a presentation about how good your product/services are, understand what their issues are and why they are taking their valuable time to talk to you Some of these issues can be at corporate or department level (of if you can, understand their personal motivations) Get to know your audience and build trust

Customer empathy in technical sales is foundational for creating effective, meaningful interactions that drive both immediate sales success and long-term relationships. By prioritizing empathy, sales professionals can become trusted partners who not only understand their customers’ technical needs but also their business objectives and emotional drivers. This holistic approach ultimately leads to more satisfied customers, increased sales, and stronger loyalty in a competitive marketplace.

Ability to read the room and react in accordance to how your audience reacting is crucial in a demonstration. Having a high EQ helps you to see things from the customer eyes and appreciate the perspectives being discussed.

entendiendo cliente como empresa, entorno macro y micro, y obvio su estilo y gestion, es claramente tiempo que invertimos en conocer al cliente, y las personas que nos viabilizan las oportunidades de negocios.

Achte auf Folgendes 👇 Die Worte deines Kunden. Sie zeigen dir in welcher emotionalen Verfassung er ist. Verärgert, frustriert, genervt, unglücklich??? Frage tiefer nach und erarbeite mit deinem Kunden eine Lösung, die auf seinen Schmerz zugeschnitten ist. So fühlen sie sich verstanden und es entsteht folglich eine innere Zufriedenheit. Höre aktiv zu.

Arbeite nicht gegen deinen Kunden, sondern mit ihm gemeinsam. Nimm nichts persönlich. Es geht immer darum "GEMEINSAM" einen Weg mit dem Kunden zu gehen und mit ihm "GEMEINSAM" eine Lösung zu erarbeiten. Nutze hierbei ganz eine Vorteilkommunikation und betone, dass du ihn richtig verstehen willst, um ihm am Ende nur die Dinge zu zeigen, die ihm wirklich helfen und weiterbringen.

Emotional control in technical sales is essential for effective performance, relationship-building, and navigating the complexities of the sales process. By developing emotional control, sales professionals can manage stress, respond constructively to challenges, and enhance their decision-making capabilities. This, in turn, leads to more successful interactions and long-term partnerships with clients.

una habilidad comercial bien compleja y admirable, no siempre la venta ira como se planea, y hay qye adaptarse, en el momento asi la estrategia, manejo de ambiente, entorno y el actuar claro reconociendo limitaciones y quiza encausandolas para un bien mayor posterior puede generar un halo de confianza en el cliente que derrumbe cualquier ambiente adverso.

I’ve been in tough negotiations where the pressure was high, and emotions could easily take over. In one instance, a client was frustrated with a delay. By staying calm and focusing on solutions rather than reacting defensively, I not only salvaged the deal but turned a potentially negative situation into a positive one. Keeping emotions in check allowed me to guide the conversation toward a resolution that satisfied both parties.

Clients remember how you make them feel, and that’s where emotional intelligence pays off long-term. I’ve made it a habit to check in with clients personally, even after the sale. This isn’t just about business—it’s about showing I care about their success. One client, whom I connected with on a personal level, not only stayed loyal but also referred several others to me, proving that emotional connections can be as valuable as the product itself.

ahi si "ponte es sus zapatos" es ideal, visualizar su logro y como le ayudas a que sea mayor, somos un medio para lograr su meta personal, de trabajo, del area y de la empresa por ende...pero la estrella es el cliente

Building strong relationships enables sales professionals to connect with customers on a deeper level by understanding their emotions, needs, and concerns. This ability to empathize helps build trust and rapport, leading to stronger, more meaningful relationships, which are crucial for long-term customer satisfaction.

Develop Emotional Connections: Relate to customers on a personal level. Show Respect and Understanding: Demonstrate empathy and active listening. Focus on Customer Satisfaction: Ensure they feel valued and heard. Actionable Advice: Remember Names and Details: Show that you care about them as individuals. Follow Up Regularly: Maintain contact and check in on their needs. Address Concerns Promptly: Respond to their questions and issues in a timely manner. Provide Exceptional Service: Exceed their expectations in every interaction. Example: Instead of saying: "We're here to sell you a product." Say: "I'm committed to helping you achieve your goals. Let's work together to find the best solution for your business." Share Your Tips!

ir con la verdad....es clave. No crear ilusiones o expectativas ilogrables. poner al cliente a tu hombro y ser con el un equipo para solucionar no para acrecentar el pleito.