air up®

Wir heißen air up herzlich willkommen in der Welt der Volleyball Bundesliga! 👋 🤝 Diese Kooperation bringt zusammen, was zusammengehört: Leidenschaft für Sport, gesunde Ernährung und innovatives Denken! Unser neuer Partner air up® präsentiert ab sofort die MVP in der 1. Volleyball Bundesliga! Das Münchner Scale-Up hat das weltweit erste duftbasierte Trinksystem mit einem jungen Team entwickelt und ist deswegen ein perfektes Match für unser interaktives, digitales Asset. 🏅 Ab sofort haben nämlich auch in der 1. Bundesliga Frauen die Fans die Wahl der Most Valuable Player in der Hand. Dank des intuitiven Voting-Tools von FanQ - Am Puls der Fans können die Zuschauer:innen in den Hallen oder im Stream live über ihre wertvollste Spielerin abstimmen. So wird Spitzenvolleyball für jede und jeden ein Event zum Mitmachen! air up verbindet die natürliche Power von Wasser mit vielfältigem Geschmack per Duft – ein Konzept, das durch die Decke geht. Dabei wurden bislang mehr als 7360 Tonnen von potenziellem Zucker eingespart und mehr als 368 Millionen 1-Liter Einweg-Plastikflaschen ersetzt. Die Münchner setzen sich mit ihrem Engagement auch für gesunde und zuckerfreie Hydrierung im Sport ein – eine Idee, die auch Nationalspieler Tobias Krick begeistert! Wir freuen uns auf die erfrischende Zusammenarbeit – stay hydrated! 💪 #volleyballbundesliga #HomeOfRespect #VBL #volleyball #airup

What’s behind air up’s influencer marketing strategy in France? 🧐 From supporting Inoxtag Corp on his incredible Mount Everest climb ⛰️ to carefully selecting creators and activations, we’ve built a bold approach that resonates with our community. Check out this BDM interview with our Country Manager, Margod de Montfort, to learn how we brought our vision to life in the French market. 🇫🇷

We’re proud to be featured in Mintel’s latest Gen Alpha report! 🌟 At air up, we see endless opportunities for creativity in children’s food and drink. Our scented bottle concept isn’t just a fun and playful way to hydrate—it’s designed to spark curiosity in young consumers while aligning with parents’ growing interest in healthier, innovative choices for their families. Gen Alpha is shaping the future of food and drink, and we’re excited to be part of their journey. 💧✨ Want to dive deeper into the insights? Check out the full link in the comments!

How air up Revolutionized Customer Service with Generative AI 💬🤖 What if a chatbot could automate 88% of customer conversations while boosting CSAT from 50% to 70%? That’s what we accomplished—combining innovation, customer focus, and a lot of hard work. On November 5th, Thomas Staudte, our Head of Customer Engagement, shared the story at Unleash CX (Global Executive Events) in Amsterdam together with Bogdan Maksak, CEO of DigitalGenius. From refining the chatbot’s tone to reflect air up’s fun, youthful brand (yes, emojis included! 🤓) to connecting it with our product database to recommend flavors, every step was about creating a smarter, more engaging experience. The result? Faster responses, happier customers, and even a boost in sales. 🎥 The full story is in the video—check it out in the comments! 👇

🏆 Münchner Gründerpreis 2024: Kategorie „Aufsteiger“🏆 🚀Wir gratulieren air up® herzlich zum Gewinn in der Kategorie „Aufsteiger“! Ein innovatives Münchner Unternehmen, das durch Ideenreichtum und Unternehmergeist begeistert. 🌟🏙️Wir freuen uns, euch auf eurem Weg weiter zu unterstützen und gemeinsam die Zukunft zu gestalten! ⤵

How does a scented water brand develop #packaging that feels as modern as its central premise? air up® turned to Mother Design to create branding and an identity that brought the company to life in a way that screams water but also an aspirational lifestyle brand. Their challenge was specific: communicate a sensation most people haven’t experienced yet. To do so, Mother leaned on balancing the dichotomy between childhood play and the adult view of prioritizing health and wellness. Read and see more >>> https://lnkd.in/eTKyuxK7

🌟 Proud to stand out in the crowd! 🌟 The recent Verbraucherzentrale NRW review compared flavored waters and highlighted one key difference: air up is the only product tested that doesn’t rely on added sugars or artificial ingredients. Instead, we use scent-based innovation to bring natural-tasting flavor to pure water—no sugars, no artificial additives, just a refreshing experience! 🥤 As consumers become more conscious of their health choices, we’re committed to offering something refreshingly different. In the words of our CEO, Christian (Chris) Hauth: "Here’s to a healthier way of drinking! 🌍💧" Screenshot: Verbraucherzentrale NRW

"The Only Drink Where Nothing Bad Enters Your Body? Thanks, Verbraucherzentrale, for the Recognition!" TL;DR: While most flavored waters add sugar, sweeteners, or hidden ingredients, air up® stands out as the only drink delivering pure hydration with nothing added—just water and natural scent. 💪 ----- We’re honored to be highlighted by Verbraucherzentrale NRW (consumer advice & protection agency), one of the most diligent and respected consumer organizations in Germany, as the only drink with absolutely no additives, sweeteners, or artificial ingredients. Just pure water enhanced with scent technology that tricks the brain into tasting flavors without a single extra ingredient. As flavored waters face scrutiny for hidden additives, air up® purpose has always been to bring a genuinely clean, innovative option to the table—hydration with no compromises. Here’s to a healthier way of drinking! 🌍💧 p.s. also thanks Verbraucherzentrale NRW for recognizing the work we did on improving our footprint! I agree, we can always do and WILL DO MORE! #Innovation #Health #Hydration #AirUp #Sustainability

After yesterday's politically charged morning spent anxiously scrolling through news, the press conference with Stadtsparkasse München was a welcome dose of positive energy! I’m thrilled to share that air up® up has officially won the SSKM 2024 Gründerpreis in the 'Aufsteiger' category! 🚀 🎉 As a proud Münchnerkindl, this recognition is especially meaningful to our founding team. Not only did I open my first bank account with Stadtsparkasse at 15 (never more than 10€ on it 😅), but from the beginning of our air up journey, we’ve had the SSKM by our side. We’re deeply grateful for their steady support—especially in today’s challenging times. 🤝 This award is more than a milestone; it’s a testament to the power of strong, enduring partnerships. It’s a privilege to grow in our hometown, and we’re excited to continue shaping the future together from the heart of the Werksviertel. 💛 ❤️