amp sound branding

Our new sonic suite, the Sonic Hub® Tool Ecosystem is officially live! This revolutionary AI-fueled web-based platform will change how brands approach and manage their sound with three core tools designed for creative collaboration across markets - Sonic Radar®, Sonic Check®, and Sonic Space®. Sonic Hub establishes a collaborative ecosystem to improve sonic asset analysis, creation, implementation, and additional audio experience needs. Brands should create Super Sonic experiences for their customers, and Sonic Hub will both facilitate and expedite this process across markets and at scale. To access and schedule a free demo for your brands contact our Product team, here: https://lnkd.in/eZNB8Rmf #ai #brandstrategy #audiobranding #dataanalytics

🔉Sound is transforming how we experience brands. Sonic branding goes beyond visuals to create memorable, emotional connections through music and soundscapes. It's a fresh take on brand engagement, offering a deeper, more immersive way to connect with audiences. Curious about this innovative approach? Dive into the article written by our Director, Creative Music Production, Al Miseri: https://hubs.la/Q02_3NcB0 #SonicBranding #BrandExperience #Innovation

🎄✨ Christmas without a John Lewis cover, can you imagine? ✨🎄 For years, John Lewis & Partners has defined the soundtrack of the festive season with its iconic covers, perfectly tuned to evoke nostalgia, warmth, and connection. But what happens when those familiar sounds are absent? At amp, we understand the power of sound to create deep emotional connections, especially during the holidays. As brands seek to leave a lasting impression, the magic of a well-crafted sound identity becomes more critical than ever. This holiday season, let’s reflect on how sound creates memories that resonate and consider how your brand can strike the right chord. Discover more in this insightful article written by our Research & Insights Consultant, Megan Robinson: https://hubs.la/Q02-ytxp0 Happy Holidays! #SoundBranding #EmotionalConnection #Nostalgia #JohnLewis #ChristmasMarketing #amp

Discover the personal side of our CEO and Founder, Michele Arnese, with Coley Porter Bell. What drives a passion for sound that shapes global brands? Coley Porter Bell explores Michele’s journey, from his love of The Beatles to crafting sonic DNA for iconic companies like Mastercard. This interview unveils his creative inspirations, personal hobbies, the values fueling his vision, and his thoughts on the future of sonic branding 🚀 . 🔗 Read the full story here 👉 https://lnkd.in/gq5JkfrV #SonicBranding #Innovation #BrandStrategy #Leadership #ColeyPorterBell #WPP #Landor

Traveling for the holidays? Get lost in the sounds of Saudia. We are proud to share this incredible collaboration between amp and Saudia, the national airline of Saudi Arabia. Together, we’ve curated a unique playlist that captures the spirit of discovery, cultural connection, and seamless journeys. 🎧 Tune into the sounds that inspire travelers worldwide, blending modern elegance with rich heritage. This sonic identity is more than music, it's a journey through sound, connecting Saudia's values to its global audience. 🚀 Whether you're on the move or need a moment of inspiration, this playlist will take you places. Discover the playlist here: https://lnkd.in/gVevKvCW #SonicBranding #SoundExperience #amp #Saudia #MusicForTravel #BrandingThroughSound

We’re thrilled to welcome Reiner Erlings as the new Managing Director, amp Middle East & APAC (part of Landor Group). In his new role, Reiner will continue to lead amp and Landor’s cutting-edge sonic branding efforts across these dynamic regions. Reiner`s expertise and vision will undoubtedly amplify our presence and innovation in the Middle East and APAC markets 🌏 🎧 🔊 . A big thank you to the press in the Middle East and APAC for sharing this exciting news. Check out the full story on Campaign Middle East 👉 https://hubs.la/Q02YwZ_80 Here’s to new beginnings and the exciting journey ahead! 🚀 #Leadership #SonicBranding #APAC #MiddleEast #Innovation

If you know, you know. We invited music artist Kaelin Ellis, to Athens for a special and exclusive performance at #WPPStream Europe 2024! He brought the tunes and electric vibes to elevate an already incredible atmosphere. A melting pot of creativity, energy, and sound! Thanks to WPP, the organizers, attendees, and most importantly, to Kaelin for the incredible performances. #WPPStream #KaelinEllis #WPP #amp

A flashback to #ZCON2024 in NYC, where our Client and Growth Manager, Shristhi A., attended the first-ever conference led entirely by Gen Z speakers. A huge congrats to the incredible Ziad Ahmed, his team, and United Talent Agency. It was inspiring to witness Gen Z taking center stage, sharing their vision for the future 🌍. ✨ Great to hear Gen Z´s bold ideas and authentic voices reshaping brand connections and purpose-driven content. At amp, we’re all in, crafting sounds that resonate with values-driven and socially engaged audiences 🎧💡. A generation ready to create change - let’s listen. A couple of interesting facts from the Gen Z Trivia session with Spotify: 🎶 77% of Gen Z´s said brands that create playlists for specific moods feel more in tune with their life. 🥁 49% of Gen Z´s said that a brand sponsoring live music events would make them more likely to purchase that brand, indicating the strong link between music culture and brand loyalty. In case you missed it, you can check out our amplify - The Sound of Gen Z, to better understand how Gen Z connects with its favorite brands through the power of sound: https://lnkd.in/gzYCqT6g Thank you for having us. We’re already looking forward to the next gathering! 🙌🏼 #GenZ #SonicBranding #Innovation #SocialImpact

Flashback to Amsterdam and an inspiring few days at ADE with our Director, Marketing & Communications, Farah S.. Great to see innovative discussions on sonic branding, sync, brand partnerships, social media trends, marketing, and community. Over 500K people attended ADE in 2024, with events all around the city.  🎉 Cultural milestones like ADE blend music & history beautifully. Unique aspects of the Electronic Music Industry: The electronic music industry is unique, with its nuances. Continuous innovations in the Music Rights Technology & Distribution Management space can lead to better service for producers and artists. There is also a notable opportunity to educate them about royalty income to ensure it reaches the right pocket. 👩💻 Involving Artists in Emerging Tech: Artists’ interest and involvement in the development builds trust in your product, ultimately benefiting the business model. 🎧 Global sounds - Amapiano to Techno, are reaching new audiences.  🌿 AI & sustainability are transforming music production more than ever. The possibilities created by AI in this industry are boundless. Venture capital funds are closely analyzing products that will stay relevant as AI technology advances. 👥 Community focus more than ever is key to impactful marketing and audience connection. Great connecting with partners and friends across the globe, Pioneer Electronics Attack Magazine Dolby Laboratories Wax Poetics Daily Paper SoundCloud The Brand Father DJ Mag #ArmaniExchange Microsoft WISE - The Future Festival & Think Tank NEW VISIONS For Music & Sound shesaid.so and many more. Also, an inspiring charity dinner by Bridges for Music Academy and DJ Tennis, raising funds for music education in South Africa. Thanks for having us Amsterdam Dance Event! Until next time 🇳🇱! #ADE2024 #sonicbranding #brandmarketing #musicandtech #musicproduction

From beats to beauty: how does the beauty sector sound? 💄🎶🔊 "As amplify - The Sound of Beauty highlights, the world of beauty is only beginning to explore the profound impact of sonic branding. By tapping into sound, brands can connect emotionally and culturally with their audiences in ways that visuals and fragrances alone cannot." - Michele Arnese, Founder, Global CEO - amp sound branding More info here: https://hubs.la/Q02Wgyq20 WPP 🤝 #sonicbranding #beautymarketing #beautyandcare #amp #amplify