Audi Business Innovation GmbH

🚀👨🚀 Life as an ABInaut Series #3: Thriving Innovation through Teamwork 👨🚀🚀      Curious about what it is like to be part of a dynamic, forward-thinking team? At Audi Business Innovation (ABI), we don’t just work – we innovate, collaborate, and grow together. Meet Thomas Weilharter, Data Engineer, who joined us four years ago. His experience with us is an example of how we drive innovation through overarching collaboration.     📣 Q&A with Thomas      Four years ago, the pandemic was a major topic, how did you feel about your start with us?  “Yes, I started in June 2020 during the pandemic. Despite the empty offices, people ensured I had a good and productive start. This team spirit remains a crucial part of our work today and highlights the importance of collaboration at ABI.”     How does ABI encourage teamwork?  “Teamwork at ABI is driven by trust and open communication. We support each other and collaborate effectively, which is crucial for delivering high-quality work. Our collaborative spirit extends across different projects, allowing us to continuously learn from each other and to optimize our work quality.”      Thomas' story highlights the supportive and dynamic environment at ABI. Our focus on innovation, learning, and collaboration reflects our core values and principles. We’re dedicated to empowering our team to grow and succeed. #MoreThanACrew 🌟      How do you embrace teamwork in your daily work? Share your experiences and tips! 🚀      #MoreThanACrew #Teamwork #CorporateCulture #AudiBusinessInnovation 

Understanding Global Trends in Automotive Innovation 🚗🌍   Our latest #study at Audi Business Innovation, along with recent findings from Continental, provides a comprehensive look at the acceptance of #automotive #innovation across different regions.   Interestingly, both studies highlight a significant #generational #divide, with younger age groups (18-34) showing greater enthusiasm for digital services. This pattern is consistent not only in the German-speaking market but also in France and the USA. 🌐   The data reveals a #growing #acceptance of digital services and AI-driven technologies worldwide. This trend opens up exciting opportunities for developing innovative mobility solutions and personalized user experiences - pushing our industry to accelerate digital transformation. 🚀   Moreover, the global insights underscore notable cultural differences in technology acceptance. For example, #AutonomousDriving technology is met with more caution in Germany and Japan, while it enjoys higher acceptance in China.   What questions or thoughts do you have about the generational and cultural differences in technology adoption? 🤔 #Innovation #AudiBusinessInnovation #Research #DigitalTransformation #FutureOfMobility

We care! We stand for responsibility, #sustainability, mindfulness, and entrepreneurial spirit. This quickly gives the impression that buzzwords are being lined up next to each other. So what do we mean by these values? 🤝 We care! We are aware of others, take care of each other, and support each other. Our doors are always open, whether for help with a project or just to listen. We see the people around us, not the resource in a project. We value what we and our colleagues do every day - and are proud of it. 🤝 We care! Caring also goes hand in hand with responsibility. We take #responsibility for our actions and therefore for everything and everyone who is affected by them. In doing so, we not only look at ourselves, but also at the bigger picture in which we are involved. We actively shape, question, and always try to get the most out of it. 🤝 We care, it's not just a job. We actively take responsibility, based on a mutual trust that always assumes the best intentions in our actions. As a result, we design services with long-term usability, seek and utilize synergies, and make our insights and results available to others. But we also take responsibility beyond this. We make a contribution to the environment and society. As ABI and as people. One small step in the lives of our ABInauts is our annual flu vaccination, which everyone can take advantage of voluntarily and free of charge to protect themselves and those around them during the cold season. 🤒   #AudiBusinessInnovation #ValueStatements #CorporateCulture #WeCare

🚗 Cross-Brand Collaboration for Innovative Visualization   At Audi Business Innovation, we have a close cooperation with the AUDI AG and also believe in strong collaboration within the Volkswagen Group to drive innovation together. The Audi Visualization Platform (AVP) is a prime example of how we harness cross-brand #synergies.   As enabler within the ABI portfolio, the AVP is a cutting-edge digital tool that enables the creation of high-quality visual content for use across different brands within the #VWGroup. From detailed vehicle configurations to realistic environments, the AVP allows for a consistent and engaging visual experience, enhancing the way customers interact with digital content.   At last month’s “Group Conference Virtual Technologies,” our colleagues demonstrated how the AVP leverages and creates synergies within the Volkswagen Group - using the development of advancend light visualization as a key example for collorbation with the AUDI AG. The presentation highlighted how the AVP enables us as ABI to develop visual solutions that can be utilized across multiple brands, maximizing the power of collaboration and shared #innovation within the Group. 🚀   Another example of our work is the recent launch of the #VW #Tayron, where the AVP played a crucial role in enhancing the digital vehicle presentation. By leveraging our platform, the configurator has been transformed to offer a more engaging and precise user experience. Key improvements included:    🎯 Enhanced mobile optimization - The vehicle is now displayed with greater clarity and detail, especially for mobile users.   🎯 Authentic environmental presentation - Moving beyond standard backgrounds, the Tayron is now shown in lifelike settings, enhancing the emotional appeal.   🎯 Tailored images for optional features - We introduced specific visuals for additional equipment, making it easier for users to explore and select configuration options.   These innovations not only improve the user experience but also exemplify how we, as a Group, can create added value through collaboration. 🌟   #AudiBusinessInnovation #AVP #Synergies #FutureOfMobility

Enriching the digital service Audi charge and explore with new functions to support Audi users even better in their holistic driving experience. 🚗✨   Audi charge and explore* has broadened its capabilities and now offers new features through its partnership with Road.Travel, a digital platform for customized road trip experiences, enriching the driving experience for Audi e-tron users even better.   The service was developed to turn the users’ wasted time while charging their vehicles into valuable time with experiences. With user feedback, the service has been further developed to better serve their daily needs.   🤝 With the new partnership, our users now benefit from an even wider range of curated experiences, restaurants, and accommodations from platforms such as Viator, Booking.com, and Quandoo. To make the overall experience as seamless as possible, they can also directly book those experiences in the service Audi charge and explore.   Audi charge and explore provides a simple and efficient all-in-one solution, transforming charging time into a personal experience. Planned routes, including selected activities, can be sent directly to the vehicle’s native navigation, offering seamless guidance to the destination via the MMI. 📍   Our focus remains on listening to user needs, enabling a driving experience that is not only efficient but also enriching.   *Audi charge and explore is available as a service in the Audi stage app, a platform for digital services, and can be used via Apple CarPlay.   #AudiChargeAndExplore #RoadTravel #DrivindExperience 

How does a value statement called “More than a crew” feel like? 🤔 We laugh together, struggle together, argue and celebrate together - it's all there. We really live community and invite everyone to join us. We give the community its space in a wide variety of formats. Organized by ABInauts for ABInauts, in the form of workshops, lunch or coffee dates, running groups, sports or art events,... 💫   We respect this individuality and encourage it, because we see it as an enrichment for us as a company. We see diversity and mutual appreciation as the strongest lever for change. You could simply call it diversity and inclusion, but it is important to us that we don't use buzzwords, but adopt an attitude and actually live our values. 🌟 We focus on our relationships with each other, build them up, nurture them and treat them with respect. This results in friendships that sometimes outlast the ABI. Does this mean that theres always harmony? No. We have conflicts and deal with them, because conflicts are also an important part of community and respect. But we focus on the professional aspects and are aware that our counterpart is a person whose perspective is just as valid as our own. 👩🚀👨🚀👩🚀 This form of interaction is the only way we can collaborate in a way that is necessary to create innovations and develop sustainable services. Only in this way - with different points of view and the feedback that we accept, even if it is not always shiny - great ideas complement each other, build on each other and are constantly improved. 🚀 #AudiBusinessInnovation #ValueStatements #CorporateCulture #MoreThanACrew

Bridging the Knowledge Gap: Key Findings from Our Study about Digital Services and Driver Assistance   Recently, the #EU implemented new regulations for advanced driver assistance systems, marking an important step towards enhancing road #safety. Our latest #ABI study has uncovered some fascinating insights on this subject.   Manufacturers play a key role alongside policymakers in improving these statistics. There is a pressing need for comprehensive educational initiatives to alleviate concerns and close the knowledge gap.   Interested in more insights into our latest #study? Check out the link: https://lnkd.in/eKnyM2mb (German language only)   #Innovation #AudiBusinessInnovation #Research

What do you feel like when you read posts from companies about their values? Do you scroll right over them? Or do you just skim them to check whether they write the same thing as everyone else? 🧐   Company values are a tricky thing. We all know that they are important and that they can increase employee loyalty and satisfaction. Can. The only requirement, of course, is that they are actively lived. And that means by everyone. If people identify with them and live them automatically, then values become the basis of the corporate #culture. They are like a little manual that shows us where we want to go and reminds us every day of how we want to work together. They provide orientation. We all have our own values that are important to us. They help us decide whether and how we do the things we do. They help us to make decisions. They are part of our character. It's the same with #corporate values. 🙌 However, isn't that why we sometimes have conflicts? That things happen or are done in a way that doesn't match our values? Perhaps it is more external influences that prevent us from really acting in harmony with our values every day? This shows us that we have a strong value system. And the understanding that this can happen again and again shows that we can deal with it in an empathetic, realistic, and mature way. In a small series of upcoming posts, we will show you how we live our values at Audi Business Innovation, what they mean to us (not just hollow phrases and empty words), and how we (further) develop them from within. So stay tuned! 🤩   #AudiBusinessInnovation #ValueStatements #CorporateCulture

“Learn, engage & network” 🤝 Last week, we came together for a key workshop to reflect on the past year and gear up for what’s ahead. We looked back at our progress and discussed some updates for the future, like new services #Audi users can look forward to in the coming months. Some of the main points we focused on: 🌟 Boosting efficiency and creating more synergies across teams 🌟 Delivering value to Audi users even faster 🌟 Staying strong as a team and living out our values After insightful discussions, our teams came together for a product bazar, sharing their latest developments and engaging in creative exchanges. It was a chance to dive into the innovative minds of our ABInauts and collaborate for greater impact. For example, the Trend Management & Ideation team shared how they identify emerging trends to guide the development of #future services, ensuring we continue to meet the evolving needs of Audi users. At ABI, staying ahead means staying connected. Workshops like these are key to fostering innovation, collaboration, and excellence across all teams. Together, we’re committed to delivering the best possible experience for Audi users. #AudiBusinessInnovation #Innovation #Teamwork

All rides at a glance – with the new Insight Dashboard in the Audi active coach. 🚘   Our Audi active coach* is a digital service that is developed to support Audi drivers in enhancing their wellbeing during and after their drive. Users can access various wellbeing exercises, including soundscapes, coaching, and meditation. Additionally, the service tracks vital parameters, specifically heart rate, via a connected smartwatch (e.g., Apple Watch), providing valuable insights into potential stress situations along the route. 💡   We continuously enhance the Audi active coach by adding new features and content to ensure that it meets our users personal needs.  Through their feedback, it became clear that there was a growing demand for tools that provide a holistic view of their rides and data, allowing users to spot patterns and routes that impact their wellbeing. 🚀   What’s new? The Insight Dashboard in the Audi active coach offers a comprehensive evaluation of all rides. Users can now analyze not just individual trips but all accumulated rides, tracking heart rate trends over the course of their journey. Additionally, all sections of the route where potential stress was detected are displayed on a single, consolidated map, allowing users to better understand and visualize the areas where their wellbeing may be affected. This makes it easy to identify when heart rate exceeds normal ranges and how the pulse compares between driving and everyday activities. 📈🗺️   Moreover, users can view and evaluate this data via their smartphone, giving them flexible access to key insights. 📱   #AudiActiveCoach #AudiInsightDashboard #Wellbeing   *The Audi active coach is available as a service in the Audi stage app, a new incubator platform for digital services, and can be used via Apple CarPlay.