audity GmbH — Brand Sound Agency

Our Clients: since 2016, we have been extensively supporting GROHE as their audio branding agency.

🥂 💫 Goods Noise for 2025! Here’s to a year that resonates with success, creativity, and unforgettable soundscapes. Let’s make some good noise together! Your Audity Team

Audity 2024 – The Sounds of Our Year 2024 was a year full of unique sounds at Audity. Here’s what resonated with us: ☕️3,120 coffee grinding sounds: Our coffee machine was on fire, fueling not just caffeine cravings but also creativity—setting the tone for every meeting. 🐕520 barks: Our two office dogs brought joy and energy to every day. Their contribution to the team? Priceless—and definitely audible. 🤣7,800 laughs: Every joke hit the mark, every moment was a highlight. From creative brainstorming to spontaneous humor, our office was buzzing with laughter. 🥂225 champagne clinks: We celebrated every new client in style. When everyone toasts with everyone, success literally rings in your ears. A year full of emotions, growth, and memorable sounds. Here’s to 2025—new sounds, new successes, and new storiest

🎵 How to Approach a Destination’s Sonic Identity Creating an authentic sonic identity requires deep exploration of the region's cultural DNA:

Big Sounds for Big Names – What a year 2024 has been an extraordinary year for us at Audity GmbH. We had the honor of developing audio branding for two global giants—one of the world’s largest tech companies and one of the biggest energy corporations. While we can’t reveal any details just yet (confidentiality is key in our work), we’re thrilled to share that these are long-term partnerships. Both projects rank among the most exciting and creative challenges we’ve ever tackled, and we couldn’t be prouder to have earned the trust of such influential brands. Stay tuned—there’s more to come in 2025, and we can’t wait to share the next chapters of these sonic journeys with you. #AudioBranding #SonicIdentity #Audity

💿 🥳New Year’s Eve Playlist: Iconic Songs for the Perfect Celebration As the year ends, set the right mood with these timeless tracks: ‘Happy New Year’ – ABBA: Hope and nostalgia in perfect harmony. ‘1999’ – Prince: Party vibes that never get old. ‘Auld Lang Syne’ – Mariah Carey: A modern take on a classic. ‘New Year’s Day’ – U2: Renewal and change wrapped in melody. ‘What Are You Doing New Year’s Eve?’ – Ella Fitzgerald: Romantic and soulful for quieter moments. Music makes memories. What’s on your playlist this year? Share your picks in the comments! #NYEPlaylist #NewYearsEve #Celebrate2025 #ABBA #Prince #EllaFitzgerald #MariahCarey #U2

🎄 As the holiday season fills the air with music, have you ever wondered why iconic piano brands like Bösendorfer, Steinway & Sons, or C. Bechstein don’t rely on modern audio branding concepts? While many companies embrace sonic logos or jingles, these legendary manufacturers march to a different beat. Here are a few possible reasons: 🎹 The Product Speaks for Itself Their pianos already have a unique acoustic identity. A Bösendorfer grand piano or a Steinway Model D creates a sound that is instantly recognizable to enthusiasts and musicians alike. The product is the brand’s audio identity. 🎼 Heritage and Craftsmanship These brands represent tradition, craftsmanship, and prestige. For their discerning audience, authenticity matters more than flashy audio jingles. Instead, they emphasize their rich history and iconic sound quality. 👀 Focus on Visual Branding With elegant logos, timeless design, and classic campaigns, their visual identity takes center stage. Their instruments' sonic brilliance comes through in concert halls, not through an advertising strategy. 💎 Luxury Through Simplicity As luxury brands, they lean on exclusivity and understatement. A catchy jingle might feel out of place for their high-end positioning. Instead, they trust customers to experience and recognize their unique sound firsthand. 🤔 Is Audio Branding Even Necessary? Given their niche market and strong reputation, explicit audio branding might not feel urgent. However, there’s untapped potential. Imagine leveraging the distinct resonance of a Steinway grand piano as the foundation for a sonic logo or an immersive digital campaign. As you enjoy the holiday melodies, think about this: Should traditional luxury brands like these embrace modern audio branding techniques, or is their current strategy timelessly perfect? Wishing you a harmonious holiday season filled with beautiful sounds and meaningful discussions! 🎹✨

Voice Week —  As we wrap up, we hope you've gained valuable insights and inspiration for creating impactful and memorable voice identities. This week, we explored the essential elements that make voices resonate—from tone and emotion to personality and pace. To make your journey even smoother, we’ve prepared a special summary of the week, created with NotebookLM. And the best part? You can not only read it but also listen to it. Perfect for keeping up with insights on the go! Stay connected with Audity for more sound-driven innovation. Because: Great sound doesn’t just enhance your brand – it shapes how the world experiences it. See you soon, and until next time, keep listening beyond! 🎧

Voice Week: Context and Adaptation A strong Voice Identity adapts seamlessly.
 📺 Platform Suitability: Tailored for ads, app notifications, or videos.
 🎛 Dynamic Range: Flexible across tones – excitement for launches, calmness for support. 📌 Key takeaway: The perfect Voice Identity is versatile yet consistent. Learn more: https://audity.co

Voice Week: Personality & Culture Your voice’s personality is the soul of your brand.
 ✨ Trustworthy & Reliable: Inspiring confidence.
 🎉 Playful & Fun: Bringing lighthearted energy.
 📚 Professional & Authoritative: Exuding expertise.
 🌟 Innovative & Visionary: Motivating and inspiring. 🌐 Cultural Resonance: Does your voice align with your audience’s values and culture? Learn more: https://audity.co