AVANTGARDE Group

Witness where mobility and experience design intersect. Crafting the future of mobility takes vision—and we’re honored to have played a part in bringing it to life. From VVIP unveilings to immersive activations, the BMW i5 Launch Event celebrated design, sustainability, and cutting-edge technology. Our setup reflected the sleek sophistication of the BMW i5 itself, embodying a commitment to innovation and elegance that defines both BMW and AVANTGARDE. This wasn’t just an event—it was a glimpse into the future. #CraftingStories #ShapingSpaces #CreatingFans

What drives China's consumers? Exploring the true values with our Chinese Consumer Value Index 2024. Christian Stipp, Managing Partner of AVANTGARDE Shanghai, shared his groundbreaking insights and key takeaways from the Chinese Consumer Value Index 2024 in the Made in China Podcast. Simplicity, nature, and individuality are redefining the luxury market. This cultural shift is reshaping consumer behavior that could significantly impact European businesses. A bit about Christian: His journey with China began in 2001 on a business trip to Shanghai, where he was captivated by the city’s energy and potential. Three years later, he founded AVANTGARDE Shanghai, building a team dedicated to crafting exceptional brand experiences and creating fans for clients across this rising global market. Would you be interested in exclusive access to the Index? Comment "Index" below, and we’ll send it your way—free of charge! Want to know more? Listen to the full discussion: Spotify: https://lnkd.in/eB_ebf2D Apple: https://lnkd.in/eu8g5reX Website: www.madeinchinapodcast.de Discover how China’s consumption trends are changing markets—now and for the future. #ChineseConsumerValues #MarketTrends #AVANTGARDE #China

Congratulations to Stuart Bradbury on his new role as Global CEO of AVANTGARDE Brand Experience.   After 15 incredible years at AVANTGARDE, Stuart Bradbury has taken on the position of Global CEO of AVANTGARDE Brand Experiences, where he will lead our strategy and creative vision across 13 offices worldwide. Stuart began his journey with AVANTGARDE in 2008 establishing our London office. Since then, he has also co-founded #CAYA, our creative Culture specialists based in Amsterdam, and more recently set up our international creative Tech and Innovation studio called EDGE.   With over 25 years of experience across both the agency and client side, Stuart has led global brand experience campaigns for renowned brands such as Jaguar Land Rover, Porsche, Nike, Samsung, eBay, and Formula 1.   As a global Brand Experience Agency, we embody the nuances of cultural and environmental influences. With Stuart’s leadership, AVANTGARDE will continue to push creative boundaries that cultivate emotional connections between brands and people that drive authentic brand experiences.   #CraftingStories #ShapingSpaces #CreatingFans  

Our Communications Unit organized the first “Danone Brand Experience Day” for our long-standing client Danone at Munich Hoch 5.     The morning, which journalists and influencers attended, kicked off with an energetic Pilates workout powered by YoPRO, Danone's high protein brand, whose products could also be enjoyed afterward.      The guests enjoyed snackable content with scientific background on high-protein nutrition and were able to try out a range of products: Volvic served mocktails with the new product Volvic Vitamin+, Alpro offered coffee specialties with partner ALRIGHTY Caretrade Coffee and the new plant-based barista drinks and Actimel presented the innovation Actimel 3in1+ as a strong companion for the cold season. Not only was it possible to experience the products, but the products were showcased in a special setting to bring the great brands and products Danone has to offer closer.    With this happening, we created a holistic brand experience where the brand was brought to life and emotionalized at all touchpoints and showed off the great product innovations Danone launched in 2024. At AVANTGARDE, we strive to create memorable #experiences that #connect #people and #brands. We are delighted to have achieved this once again with Danone.  Special thanks to Linda Schumacher, Stefanie Schamne, Teresa Hagemann, Nadine Schenk, Raffaela Herrmann, Paulina Poerters, Laura Endres, Floria Sailer, Pauline Pschera, Lisa Reelfs     #brandexperience #experiencefirst #craftingstories #shapingspaces #creatingfans

Celebrating BAMBI 2024 At AVANTGARDE, we believe in the power of shared #experiences to connect people on a deeper, emotional level. This year’s BAMBI Awards, with our partner IQOS, reminded us how memorable spaces and stories can create lasting connections and turn audiences into true #fans. Here’s to many more inspiring moments ahead. #CraftingStories #ShapingSpaces #CreatingFans #Bambi #BAMBI2024 #CreatingFans #AVANTGARDE #IQOS

Reimagining Tradition for Modern Collectors In today's evolving cultural landscape, younger audiences seek more than just products—they value heritage, craftsmanship, and active brand engagement. This shift fuels a "Collector" or "Trading" mindset, pushing brands to rethink ownership concepts and build deeper connections. Collaborations bridging different worlds, like Pharrell with Louis Vuitton or Palace with Wedgwood, pave the way for new traditions. Platforms like Subdial and Silverpine show how trading and fractional ownership reshape luxury. Curious about the rise of the collector mindset? Check out the full article on our website for insights into how brands can connect with this generation of discerning enthusiasts. Full article: https://lnkd.in/deAwWT2j #CraftingStories #ShapingSpaces #Creatingfans

We wish you a happy Diwali. #CraftingStories #ShapingSpaces #CreatingFans

How are leading brands building meaningful partnerships in an era where authenticity reigns supreme? At AVANTGARDE Voices in #London, UK, we explored "friendshoring" – a revolutionary approach to brand collaborations reshaping the marketing landscape. Key insights from our analysis: Authentic partnerships drive consumer trust (Case study: Dior Tears x Tremaine Emory) Strategic creator alignment enables precise audience targeting Community-building among peers creates lasting value Shared values become the foundation for viral success (Example: Pringles x The Caviar Co.) The verdict? Brands that embrace friendshoring aren't just collaborating – they're building communities that resonate with today's value-driven consumers. 🔍 Dive deeper into how friendshoring is transforming brand partnerships. Read the full article in our journal: https://lnkd.in/gnKKDEVy #BrandStrategy #Marketing #Collaboration #FutureOfBranding #AVANTGARDE #BusinessInnovation #BrandPartnerships

Join Our Team! AVANTGARDE is seeking a passionate New Business Expert in the Brand Experience landscape. We’re hiring a Senior New Business Manager based in #Munich to help us expand our global footprint and connect with the world’s most prestigious brands. If you have a strong passion for brand experience, a self-confident demeanor, and effective assertiveness along the sales funnel this is your chance to make a significant impact. Apply now via: https://lnkd.in/deEx927G career@avantgarde.de #CraftingStories #ShapingSpaces #CreatingFans #Hiring #Job #HR

When it comes to creating unforgettable brand experiences, authenticity is key.  We're proud to share insights from our London Managing Director, Rachel Lewandowska, in her recent interview with Entrepreneur UK. Rachel dives deep into how meaningful storytelling, consumer insights, and smart digital integration come together to craft experiences that don't just engage - they create true brand fans.   Read how our approach to crafting stories and shaping spaces is transforming the experiential marketing landscape. #BrandExperience #ExperientialMarketing #BrandStorytelling #AVANTGARDEGroup