BABOR BEAUTY GROUP

BABOR at the Beauty Leaders’ Summit   BABOR’s Vice President Global Marketing, Mirja Ann Rousselle, joined this year’s Beauty Leaders Summit in Paris, delivering a keynote on “How the Expert Skincare Approach is a Key Pillar to Holistic Wellbeing.” “Time well spent is the ultimate luxury in this volatile world,” Rousselle said during the conference, referring to the unique offer professional skincare has to offer. Her presentation explored the heritage and vision of BABOR BEAUTY GROUP’s flagship brand and how it fits current consumer needs.   With 40+ industry experts, 120+ beauty leaders, and countless invaluable conversations, the summit was a hub of innovation and collaboration. Rousselle reflects on the event: “It was a privilege to be part of this event and came back to the headquarters with valuable insights into the transformative role of AI, unlocking more meaningful connections with consumers on social media.”

New leadership team for BABOR sales in Germany   Kiriakos Papouloglou and Thorsten Scholl have joined BABOR BEAUTY GROUP’s flagship brand, BABOR. Kiriakos Papouloglou has taken on the role of Sales Director Germany Professional, overseeing professional cosmetics sales and focusing on partnerships with beauty institutes, spas, and hotels. With over two decades of experience in the beauty industry and selective distribution, Kiriakos Papouloglou will further strengthen BABOR’s presence in the brand’s traditional distribution channel. Thorsten Scholl will lead sales activities in the retail and e-commerce sectors, with a focus on expanding brand presence for end consumers. He brings extensive experience in retail sales within the beauty and pharmaceutical industries.   "We are developing BABOR into a global premium skincare brand," says Tim Waller, Co-CEO of the BABOR BEAUTY GROUP. "Our approach is a balanced multichannel strategy. BABOR has a strong foundation in professional cosmetics, and the most holistic way to experience the brand is through professional treatment. We aim to strengthen this unique selling proposition while simultaneously developing BABOR in new distribution channels, creating a balanced symbiotic relationship. The multichannel approach increases brand awareness and recruits consumers for the professional channel. This sales strategy is reflected in the setup of our new sales duo."   The DACH region (Germany, Austria, and Switzerland) remains a key market for the German skincare brand. Kiriakos Papouloglou and Thorsten Scholl will report to Jan Rieke, Managing Director BABOR DACH. 

First Green Heroes Event at BABOR BEAUTY CLUSTER   In November, BABOR BEAUTY GROUP organized the very first Green Heroes Event. Three teams competed enthusiastically in the Green Olympics, participating in three exciting and impactful challenges: a treasure hunt, a litter collection drive, and tree planting at Dr.-Leo-Vossen-Allee. The street leading up to the company’s new production and logistics cluster has recently been renamed in honor of first-generation company owner Dr. Leo Vossen, who developed the idea of scientist Dr. Michael Babor into a global beauty brand: BABOR.   Throughout the event, employees shared inspirational talks on the BABOR Bees, carbon reduction and compensation strategies, as well as waste reduction initiatives. A huge thank you to our speakers, Carmen Müller, Sarah-Maria Wegner, Lina Kamal, and Christiane Foerster, for their valuable insights. The day ended with a warm and delicious bowl of Hokkaido soup cooked by chef Christian Quadflieg from BABOR BEAUTY GROUP’s highly decorated corporate restaurant —perfect for a chilly afternoon.   Thank you to everyone who came together to make Leo-Vossen-Allee greener and helped create such a beautiful (and fun!) day. 

Introducing BABOR at the Conrad Abu Dhabi Etihad Towers   With a beautiful launch event BABOR BEAUTY GROUP’s flagship brand BABOR was introduced at the Conrad Spa. Guest enjoyed personalized skin analysis and immersive hands-on sessions with BABOR products.   Laura Bramstaedt, Vice President Expert Concepts and Services, joined the event and said, “We are excited about this partnership that highlights our mutual commitment to luxury and personalized service. Thank you to the teams at Conrad Abu Dhabi, especially Maja Corridon, our local partner Luxuria Group and BABOR’s Director Global Spa Business, Michael Harff for your dedication to this highlight spa project.”   Expert skincare brand BABOR has a strong heritage in professional skincare. For the BABOR brand, the collaboration is one of the next steps of its balanced global multichannel-expansion strategy as it is to enlarge its footprint in the spa industry.

BABOR BEAUTY GROUP’s new production and logistics cluster is a state-of-the-art cosmetics factory that operates according to exceptional sustainability standards. "The BABOR BEAUTY CLUSTER basically is a computer built into a concrete shell – highly efficient and using the latest technology," says Co-CEO Horst Robertz. More than half a million units can be filled here every day. All building structures meet the KfW 40 energy efficiency standard. The core of the energy supply is a photovoltaic system on the roof that produces a large part of the electricity needed. The goal is for the building to be completely energy-self-sufficient by 2030. Let's take a look inside... Thank you FSP gruppe for creating this building and clip with us.

Partnership, Beauty Innovation, and an Unforgettable Masquerade Ball BABOR BEAUTY GROUP's flagship brand, BABOR, invited its top professional clients from Germany, Austria, Switzerland and Benelux to an exclusive event in Madrid to celebrate their successful partnership and shape their future together. The BABOR team presented groundbreaking new products and technologies, offered insights into their research philosophy, and organized workshops to dive deep into specific topics. The event was not just about business strategies but also about partnerships. Many of the top clients have been partnering with BABOR for years. "We aim to develop BABOR into a global premium skincare brand," said Tim Waller, Co-CEO and President Premium Brands at BABOR BEAUTY GROUP. "In doing so, we focus on our strengths and our heritage: BABOR has a long tradition in professional skincare." Founded in 1956, BABOR has decades of expertise in developing professional skincare products for salons and spas. Today, BABOR is also available through other distribution channels. "Our goal is for the channels to strengthen each other," Waller added. "We call it a balanced multi-channel strategy. Professional cosmetics are and will remain our foundation, so the exchange with our partners in Madrid was very important to me." The highlight of the event was the gala evening at the prestigious Casino Madrid, where guests celebrated with an elegant masquerade ball.

Entering travel retail   BABOR BEAUTY GROUP’s flagship brand BABOR is set to reinforce its travel retail footprint. BABOR has been entering the travel retail space since 2021 with a partnership with Gebr. Heinemann and is now available at top travel retail locations like Heinemann’s duty-free stores at airports in Oslo, Frankfurt or Istanbul.   “It has been an honor to join Heinemann’s booth at TFWA (Tax Free World Association) in Cannes last week.” says Lara Schlüter, Director Travel Retail at BABOR. “This partnership is a strong proof of concept as we are looking to broaden our geographical reach.” The brand recently opened in Hainan and considers the travel retail channel a strategic priority. To support this strategy, BABOR is collaborating with business development consultancy Blueprint, a travel retail specialist. “It has been amazing to partner with Blueprint and host a get-together in Cannes. It was the ideal set-up to reconnect and build lasting new relationships.”

Elegant Comeback of the Luxurious ADLON POOL   BABOR partner, the Hotel Adlon Kempinski Berlin, has unveiled the transformation of the ADLON POOL after an eight-month creative pause. Under the interior design leadership of Jagdfeld Design KG, the luxurious design concept once again bears the signature of designer Anne Maria Jagdfeld, who has successfully shaped the iconic appearance of the internationally acclaimed Hotel Adlon since its reopening 27 years ago. In close cooperation with the Kempinski Hotels Group and DH Deutsche Development Holding, a 900-square-meter relaxation retreat has been created. “We are delighted to have created a modern yet timeless retreat that matches the much-acclaimed ‘Adlon Spa by Resense.’,” explains interior designer Anne Maria Jagdfeld.   The sophisticated ambiance of the Adlon Spa by Resense instantly envelops guests like a soft cashmere scarf. There are nine luxurious treatment rooms where guests can enjoy effective BABOR beauty treatments. Also, the repertoire for an extravagant break at the ADLON POOL is extensive and includes, in addition to the swimming pool and whirlpool, a spacious sauna area and a 24/7 high-tech gym. In true Adlon fashion, the newly designed, spacious pool bar offers top-level culinary delights, including the popular ADLON currywurst garnished with edible gold leaf. “We eagerly anticipated the reopening of our wellness area and are thrilled to complement our ‘Adlon Spa by Resense’ with the newly designed ADLON POOL in the same ultra-modern style, offering our guests a perfect relaxation experience,” says proud Adlon Hotel Director Karina Ansos.

GLOBAL BABOR CONFERENCE in Madrid BABOR BEAUTY GROUP’s flagship brand, BABOR, welcomed distribution partners from 35 countries to an inspiring conference in the heart of Madrid to align on strategy focus points and explore the future of beauty, science, and technology.   “This conference is our annual highlight. It is where possibility and progress meet – driven by beauty, science, innovation, and AI.” says Co-CEO and President Premium Brands Tim Waller. The event featured engaging presentations and workshops on BABOR’s new brick-and-mortar concept, AI, beauty, and science, as well as a sneak peek into the most important launches for 2025. Tim Waller emphasized the importance of a unified global brand as BABOR is continuing to evolve into a leading premium skincare brand. "As we elevate our brand, it’s crucial that its presence remains strong and consistent across every market."   For two days, the BABOR team shared its vision how to elevate BABOR to new heights, celebrated the global community and – during a glamourous gala event – recognized extraordinary achievements. Now, the BABOR partners will bring this vision to life in their countries, starting the next stage of the extraordinary brand development of the company’s flagship brand. #BABOR #BABORBEAUTYGROUP #business #success

One year indulging in excellence at Waldorf Astoria Spa Berlin   BABOR partner The Waldorf Astoria Spa Berlin, continuously awarded as "Germany's Best Hotel Spa" by the World Travel Awards, celebrates its first anniversary. BABOR team members joined the around 80 spa members and guests in celebrating the anniversary in the beautiful recently refurbished spa. On an area of 1,000 square meters, the 12-member spa team pampers guests, taking individual needs and desires into account. The spa’s signature menu includes BABOR facials for a radiant complexion, as well as body treatments.   Now, marking this special occasion, the spa presents a new offer. General Manager of Waldorf Astoria Berlin Gregor Andreewitch: “The first anniversary of our Waldorf Astoria Spa is a special milestone.” he said. “We are delighted to offer our guests an even more exclusive experience with the brand-new BABOR SOUL & BODY series and the new hair salon 'Brandon Unique Cut.'“