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AI is rewriting the playbook for esports. 🚀 DUX Gaming’s partnership with GIGABYTE and NVIDIA takes it up a notch, showcasing how AI is evolving content production and creativity in the industry. This is just one more step in the ongoing transformation—powered by some of the biggest names in tech. Are you feeling the impact of AI yet? Esports continues to evolve on all fronts. Here’s a snapshot of what’s been happening recently: ➡️ DUX Gaming Partners with GIGABYTE and NVIDIA for AI Projects ➡️ Al Nassr launches its first esports division with Mkers ➡️ Caedrel ventures into esports ownership ➡️ NASEF expanding into Europe to push academic esports ➡️ FIFA launches Web3 mobile game ➡️ NIP Group and The9 set to create new esports ecosystem To read the full stories, click the link below 👇 #esports #newsletter

🚀 Do you have a passion for design and a sharp eye for detail? Are you excited to craft captivating visual concepts for global brands?   Join us as Senior Designer (m/f/d) and bring your creativity to life across print, digital, and motion graphics. As the guiding influence of our design team, you’ll mentor junior talent, foster collaboration, and seamlessly bring together diverse creative threads to achieve a unified vision. Apply now and be a part of our journey! 🚀 https://lnkd.in/eF8CBASk

Interactive, community-focused activations are making waves with massive reach. But it's not just about pulling in viewers—it’s about engaging them through authentic, immersive experiences that keep them coming back. A prime example? Karmine Corp's KCX4 community event, which recently shattered viewership records and showcased the power of dedicated fan engagement in gaming. But as always, plenty has been happening in esports over the past weeks. Dive into the most recent developments and stay ahead with the latest insights from the esports industry: ➡️ Aston Martin Aramco launches motion-tech simulator ➡️ College Rivals partners with Red Bull, Nissin and Kreo ➡️ League of Legends Worlds 2024 breaks viewership records ➡️ Hilton joins World Esports Championship 2024 To read the full stories, click the link below 👇 #esports #newsletter

Björn Borg is a prominent name not just in tennis but also in the fashion industry. The brand is celebrated for its bold designs and commitment to sustainability, which resonates with the growing trend of merging fashion with esports and gaming culture. Recently, the brand entered a partnership with esports organization ENCE, further bridging the gap between luxury fashion and competitive gaming. This collaboration highlights how lifestyle brands are increasingly recognizing the influence of gaming on Gen Z, paving the way for innovative activation strategies in both sectors. But as always, plenty has been happening in esports over the past weeks. Dive into the most recent developments and stay ahead with the latest insights from the esports industry: ➡️ MPL breaks viewership records - again ➡️ Studiocanal Germany launches Roblox activation ➡️ David Beckham's Guild Esports acquired by DCB ➡️ FIA Scouting developers for Olympic esports ➡️ Parma Calcio expands into Valorant ➡️ Animoca and Magnus Carlsen launch Anichess To read the full stories, click the link below 👇 #esports #newsletter

At BUILD A ROCKET, we specialize in creating immersive touchpoints for brands within gaming environments. For STUDIOCANAL Germany’s latest film series, Woodwalkers, we designed a custom experience in Roblox to engage the gaming community on a deeper level. 💡Although typically known for User-Generated Content (UGC), this activation showcases how brand-generated content can tap into that same ecosystem—giving brands direct control over the experience while reaching massive, engaged audiences. Through the Woodwalkers game, we’ve extended the film’s universe into an interactive world, allowing fans to connect with the story long after the credits roll. For us, it’s all about making brands experiential. Our mission is to bring brands to life in the spaces where audiences play, create, and connect. 🌍🎮 ➡️ Interested in creating a next-level virtual brand experience? Contact Martin Mahlert and bring your brand to life in the digital space!

The metaverse is moving beyond buzzword status as its promise of seamless integration across digital, social, and commerce realms starts to take shape. Recent developments highlight this exciting evolution: at the latest Roblox Developer Conference (RDC), the platform announced the integration of generative AI tools for world-building and a partnership with Shopify. This powerful combination bridges the gap between virtual engagement and real-world commerce, providing brands with a unique opportunity for immersive storytelling and direct sales. But as always, plenty has been happening in esports over the past week. Dive into the most recent developments and stay ahead with the latest insights from the esports industry: ➡️ KRÜ Esports ventures into traditional sports ➡️ Mercedes-Benz partners with Riot for the Summoner's Cup ➡️ Apex Legends Global Series teams up with Sony ➡️ Uber Eats Germany wins a bronze Effie with EA FC24 activation ➡️ Gen.G extends its partnership with Idahoan Foods ➡️ Former NFL quarterback joins PlayerX To read the full stories, click the link below 👇 #esports #newsletter

🏆 𝗪𝗲 𝗱𝗶𝗱 𝗶𝘁! 𝗕𝗿𝗼𝗻𝘇𝗲 𝗘𝗳𝗳𝗶𝗲 𝗔𝘄𝗮𝗿𝗱 𝘄𝗶𝗻𝗻𝗲𝗿𝘀! 🏆 We're proud to announce that BUILD A ROCKET has won a Bronze #Effie Award for the “Ultimate Food Team Challenge” in collaboration with Uber Eats Germany! 🚀 Our mission was clear: Uber Eats Germany should not just be present at the launch of EA FC24, but take center stage! With this campaign, we capitalized on a huge hype moment to seamlessly integrate the brand into the gaming world. Working with some of the biggest streamers in Germany, we blended gaming, football, and delicious food in a way that truly resonated with the community. 𝗧𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁? 𝗔 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝘁𝗵𝗮𝘁 𝗱𝗿𝗼𝘃𝗲 𝘀𝘁𝗿𝗼𝗻𝗴 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗰𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗲𝗱 𝘁𝗼 𝗨𝗯𝗲𝗿 𝗘𝗮𝘁𝘀' 𝗯𝗲𝘀𝘁 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝘄𝗲𝗲𝗸𝘀 𝗶𝗻 𝗚𝗲𝗿𝗺𝗮𝗻𝘆! 🔥 A massive thank you to the Uber Eats Germany crew and every single person involved in bringing this campaign to life! 👏 Franziska Walter Denisa Cruceru More Info: www.gwa.de/effie #effiegermany #ideasthatwork #UberEats #EAFC24

🚀 It’s been a month since gamescom 2024, but the excitement still hasn’t worn off. We had the privilege of teaming up with incredible partners like Uber Eats, congstar, the LEGO Group, ESL FACEIT Group - EFG, Pulsar, Parallel, and Beam to bring five stunning booths, two stage shows, and a Web3 networking event to life. This year wasn’t just about putting up numbers. It was about growth, passion, and proving that we’re on the right path. Every moment at gamescom reminded us why we do what we do—and how far we’ve come as a team. So a huge kudos to everyone involved, from our partners to the unstoppable crew at BUILD A ROCKET that made it all happen! 🎮 We’re ready for what’s next. See you at gamescom 2025!

🚀 Du brennst für Gaming & Esports und hast ein Händchen für Organisation? Dann bist du bei uns genau richtig als Project Manager (m/f/d) Gaming & Esports! Mit deinem Talent für Planung, Koordination und Umsetzung bringst du frischen Wind in unsere Projekte, arbeitest eng mit unseren internationalen Kunden zusammen und packst auch operativ mit an, wenn es darauf ankommt. 🚀 Bewirb dich jetzt und werde Teil unseres Erfolgs! ➡️ https://lnkd.in/gywhh9UT

Luxury brands are making waves in the gaming world, and Porsche is at the forefront. Their latest move? A sleek gaming monitor in partnership with AOC, reinforcing their growing commitment to esports. From a strong history in sim racing to key partnerships with top esports organizations, Porsche is merging luxury design with cutting-edge tech to capture the attention of a younger, tech-savvy audience while strengthening its digital footprint. But as always, there have been plenty of things happening in esports during the last week. Dive into the most recent developments and stay ahead with the latest insights from the esports industry: ➡️ Gen.G and Descente unveil new uniform for League of Legends Worlds ➡️ BLAST teams up with Unilever brands until September 2025 ➡️ Topgolf steps into Fortnite with a virtual golf driving range ➡️ VSPO launches the Esports Asian Champions League To read the full stories, click the link below 👇 #esports #newsletter