commercetools

Tech for Retail has been a blast! 🤩 One of our highlights? Moderating an insightful panel featuring Aroma-Zone's delphine stey and Alonso Giraldo, who shared their transformative eCommerce journey. What did you miss? 👀 ✅ Aroma-Zone achieved a 50% increase in Google top-3 search exposure, driving significant brand visibility ✅ A 45% rise in off-brand clicks demonstrated the power of refined digital strategies ✅ A focus on mobile-first strategies led to a 12% increase in mobile sales, highlighting the importance of seamless omnichannel experiences Aroma-Zone emphasized how moving from a monolithic platform to a composable commerce approach with commercetools and Contentful unlocked agility, scalability and innovation. From faster implementations to superior customer experiences, they're now set up for future growth, including exploring AI-driven opportunities. It’s clear: the journey to composability isn’t just about technology, it’s about meeting customer needs dynamically and driving measurable results 💪⚡ #ComposableCommerce #DigitalTransformation #eCommerceInnovation #TechforRetail

Unified commerce brings all your channels, data and systems onto one powerful stage — so every customer interaction is a showstopper ⚡🙌 See how a unified approach, powered by composable solutions, can make every interaction seamless ➡️ #UnifiedCommerce #DigitalCommerce #eCommerce

What’s the secret to winning peak shopping periods? Black Friday and Cyber Week aren’t just about discounts anymore — they’re a stress test for agility, customer experience and technology 👀 In his latest CEO Perspective, Andrew Burton teams up with Gireesh ⛁ ⛁ Sahukar, our new VP of Implementation & Customer Solutions, to uncover why many retailers struggle during these high-stakes moments and how composable commerce can transform challenges into opportunities 📈 Learn why agility, scalability, and customer-centricity are the real keys to winning not just Black Friday but the future of commerce 👇 #BlackFriday #CyberWeek #RetailInnovation #eCommerce #CEO #leadership

Consumer expectations have evolved and personalization is no longer the final frontier. Today’s shoppers demand convenience, efficiency and seamless experiences across every interaction 🎯 Bruno Teuber explores how leading brands are responding to this change. From retail media networks that open new revenue streams to strategic partnerships and a focus on interoperability, businesses are finding innovative ways to redefine customer engagement. Interoperability, in particular, is becoming a critical factor in ensuring systems work together seamlessly, enabling businesses to respond to customer needs in real-time. 📊 According to our research, 78% of shoppers now prioritize seamless, integrated experiences. Meeting this demand is critical for building loyalty and driving growth. Read Bruno's full article here 👇

“Our data feels fragmented across channels.” “We’re struggling to deliver a consistent in-store and online experience.” “Our customers want seamless shopping, but we’re missing the mark!” Sound familiar? Unified commerce might be the solution you need. 🎥 Watch our 60-second video to learn what unified commerce is and how it brings harmony to your customer experiences across all channels. #UnifiedCommerce #DigitalCommerce #eCommerce

We proudly sponsored last week's FemTechConf the largest Women in Tech community in Europe and EMEA. It’s inspiring to see a community of over 150,000 members worldwide committed to amplifying the voices of women and allies in tech 🙌 Our Senior Director for Diversity, Equity Inclusion & Belonging (DEIB), Dr. Rabea Tamm, took the stage to share insights on driving progress in diversity management through data. With tools like the MACH Alliance's DEIB scoring framework, we can identify areas for improvement, measure meaningful progress and create workplace cultures that truly prioritize equity and inclusion 🤝 The DEIB scoring tool is free for all MACH Alliance members, helping us move the needle together as an industry. It’s a powerful reminder that with the right tools and a collective effort, we can create more inclusive environments that benefit employees and organizations alike. Thank you to FemTechConf for hosting such an impactful event, and to everyone working to ensure that all voices are heard in tech 💪⚡ Oh - did we mention we're hiring? 🙂 Check out our openings: https://ow.ly/OCem50UeMwJ #DiversityInTech #DEI #WomenInTech #FemTechConf

Michael Scholz, our VP of Product and Customer Marketing has a penchant for competition (though he claims he’s just a sucker for pain) 😉 At B2B Online, which wrapped up on Nov 19, he kicked off his Day 2 chairing by connecting his quest for Ironman triathlete status to the evolution of composable commerce. Here are his takeaways: 1️⃣ "You don't rise to the level of your goals. You fall to the limitations of your systems." Michael emphasized that in the same way that the tools he has access to support his training increase his ability to compete, having the right tech stack in place improves the ability for B2Bs to compete. 2️⃣ During the keynote panel, Composable Commerce in B2B, Michael, along with industry leaders like Tim Lavinder (Beacon Building Products) and Amber Bartholomeusz (MACH Alliance), discussed how composable commerce is empowering B2B organizations to build agile and scalable solutions. The future is about leveraging flexible, adaptable platforms to meet evolving customer needs with speed. 3️⃣ Michael also moderated a session with B2B leaders from Mars and Boston Scientific, where they shared real-world lessons about navigating the digital journey in B2B. Key insights: flexibility, cross-functional teams, and continuous adaptation are crucial in a fast-moving digital landscape. Want to learn more about how your organization can accelerate its digital maturity and stay competitive in 2024? Download the whitepaper, "Accelerating Your Digital Vision," for insights from industry leaders, strategies on investing in flexible digital tools, optimizing customer experience and utilizing data to drive growth: https://ow.ly/HUtC50UbXWO #B2B #B2BOnline #DigitalTransformation #ComposableCommerce #DigitalCommerce

We believe true innovation starts with diversity, equality and inclusion. That’s why we’re proud to have signed the MACH Manifesto and committed to creating a fairer, more inclusive future for everyone here at commercetools 🤝 How are we driving change? 🔹 Bias-free hiring & promotion: We’re removing biased language, involving diverse interview panels, and ensuring promotions are based on merit with transparent, data-driven decisions. 🔹 Equal pay for all: We’re committed to pay equity, transparent compensation packages, and proactively closing the gender pay gap, with regular reporting to hold ourselves accountable. 🔹 Inclusive culture: We’re implementing clear harassment protocols, launching mentorship programs for women and actively seeking employee feedback to improve our work environment continuously. 🔹 Diversity in leadership: We’re committed to increasing gender diversity at all levels, ensuring our leadership teams reflect a broader range of perspectives and holding ourselves accountable to the public. Jen Jones Jacqueline Stoklas Alba Muñoz Luengo 🙌 #EqualityInTech #DiversityAndInclusion #DEI #leadership #InclusiveCulture #MACHManifesto

Gender equity is more than just a goal — it’s a responsibility 🎯 We know that empowering women drives innovation and shapes a more inclusive future. That’s why we’re accelerating efforts to create a work environment where women are supported, celebrated and given the tools to lead. From improving our recruitment practices to enhancing leadership development programs and mentorship opportunities, we’re taking concrete steps to ensure that women have every opportunity to succeed at every level 🤝 Want to know how we’re putting these plans into action? Dr. Rabea Tamm, our Senior Director of DEI+B, explains: https://ow.ly/7fw850U9YOP #DiversityInTech #WomenInTech #GenderEquality #DEI

Thinking about upgrading your eCommerce platform? Let’s make it easy 😎 If you're unsure where to start, our guide (with Constructor) to a composable tech stack is your perfect starting point. We break it all down so you can create a flexible, modular solution that grows with you and wows your customers. From picking the right modules to optimizing UI and integrating CMS + PIM, this guide helps you build a tech stack that does everything you need — plus some 😉 Ready to build something amazing? Grab your guide here: https://ow.ly/izYb50U08S7 #ComposableCommerce #eCommerce #TechStack #CustomerExperience #DigitalTransformation