Here are the top 3 questions/answers marketers hate the most, during the FIRST call with a new client:
1) How many leads can we get with $X per month?
🧝♀️ We can't know.
If your analytics is empty, you haven't been running any ads we can look at, and you have no marketing report telling us what you did, how much you've spent, and the results you got with such activity, we can't possibly say.
We have to start from zero.
2) We tried Z but didn't work. (Z being any activity you propose, most of the times Z is advertising).
🤓My question usually is: did an expert try Z? Spoiler: no.
Advertising is apparently easy to set up by yourself, because as long as the platforms can make money with it, they're happy.
What you're probably missing is the right audience, bidding, creative, goal, tracking - and these are everything.
3) We want to start with Y, then if it works we can do everything else.
You can't start with any marketing activity if you can't answer these questions:
- What's your position on the market?
- Who are your competitors?
- What's your USP?
- Pricing (Model)?
- Budget?
- Team?
Also, number 3) is Y, because that's the question we ask ourselves after hearing "we don't know" to each of the questions above. Why?
Don't get me wrong, it's fair to not know those things if you're just starting.
But then let us start from there, rather than X,Y or Z.
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Marketers, have I skipped other questions/answers we hate during the first call? 😃
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