Douglas Marketing Solutions

Online Shoppers Have Spoken – and We’re Listening! 💡 In a recent survey with Douglas online shop users, exciting insights were gathered that are shaping the shopping experience in the digital age. Here’s what the survey revealed: 1. Digital Receipts: A Huge Hit! The majority of online shoppers love digital receipts, and for good reasons: ■ Always Accessible: No more searching for paper receipts! ■ Environmentally Friendly: Less paper means more sustainability. ■ Better Organization: All purchases neatly stored in one place. 2. Adding a Favorite Store in the App: Super Easy! Various ways to add a favorite Douglas store in the app were tested, and all options were well-received. It makes finding a favorite Douglas store incredibly convenient! 3. 20% of Online Shoppers Are Frequent Store Visitors Nearly a fifth of online shoppers regularly visit physical stores for various reasons: ■ Testing Fragrances: Sometimes, nothing beats experiencing the real scent! ■ Browsing for Inspiration: Discover new trends and get inspired. ■ Buying Gifts: Who doesn’t love a gift from Douglas? ■ Checking Product Availability: Instantly see what’s in stock in-store. It’s clear: The shopping experience is as diverse as the customers! Whether online or offline, Douglas is dedicated to offering the best services everywhere. For our brand partners, these insights highlight the evolving needs and preferences of the Douglas shoppers, providing valuable opportunities for innovative Retail Media strategies that engage and delight. ✨ Leverage these insights for your brand! Discover innovative Retail Media solutions with our Self-Service Platform: https://lnkd.in/eM_FE9Cb #DigitalReceipts #CustomerInsights #RetailMedia #RetailExperience #Sustainability

🎄 𝗛𝗼, 𝗛𝗼, 𝗛𝗼 – 𝗛𝗮𝗽𝗽𝘆 𝗛𝗼𝗹𝗶𝗱𝗮𝘆𝘀 𝗳𝗿𝗼𝗺 𝗗𝗢𝗨𝗚𝗟𝗔𝗦 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀! As the year draws to a close, we’d like to thank YOU—our amazing LinkedIn community—for your support, inspiration, and engagement throughout 2024. Whether we’ve brainstormed together, shared insights, or simply connected, you’ve been a part of our success story this year! ✨ 𝗟𝗲𝘁’𝘀 𝘁𝗼𝗮𝘀𝘁 𝘁𝗼… ■ Innovative Retail Media solutions ■ Collaborative partnerships ■ And all the great campaigns we’ve brought to life together We wish you and your loved ones a festive season full of joy, relaxation, and maybe a little glitter (because it wouldn’t be the holidays without it)! Let’s keep pushing boundaries in 2025—bigger ideas, better results, and even more exciting campaigns. 🎁 Don’t forget to subscribe to our newsletter for exclusive case studies, fresh insights, and expert opinions—the perfect gift for the new year! https://lnkd.in/e3bM-BNZ Happy Holidays & a Sparkling New Year! ✨ #DOUGLASMarketingSolutions #RetailMedia #MerryChristmas #HappyNewYear #TeamSpirit

𝟮𝟬𝟮𝟰 𝗶𝗻 𝗥𝗲𝘃𝗶𝗲𝘄: 𝗪𝗵𝗮𝘁 𝗮 𝗬𝗲𝗮𝗿! From groundbreaking campaigns to inspiring collaborations, DOUGLAS Marketing Solutions had an unforgettable year in Retail Media—and it’s all thanks to YOU! Here’s a look back at the highlights, milestones, and moments that made 2024 special. Let’s celebrate the successes and get ready to make 2025 even bigger and better. 📩 Don’t miss out! Subscribe to our newsletter for exclusive case studies, expert insights, and the latest trends—because the best is yet to come: https://lnkd.in/e3bM-BNZ #DOUGLASMarketingSolutions #RetailMedia #YearInReview #2024Highlights #ThankYou

𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗶𝗻𝗴 𝗢𝘂𝗿 𝗡𝗲𝘄 𝗩𝗶𝗱𝗲𝗼 𝗔𝗱 𝗙𝗼𝗿𝗺𝗮𝘁! We’re taking Retail Media to the next level with the launch of our very first video format—designed to engage audiences more effectively and deliver real results. 𝗘𝗮𝘀𝘆 𝗮𝗻𝗱 𝗙𝗹𝗲𝘅𝗶𝗯𝗹𝗲 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻 This new format fits seamlessly into our existing Split Teaser + 2 SKU placement and can be easily added to Audience Ad campaigns. Brands can decide whether to combine static and video assets in one campaign for a tailored approach. 𝗣𝗿𝗼𝗱𝘂𝗰𝘁-𝗙𝗼𝗰𝘂𝘀𝗲𝗱 𝘄𝗶𝘁𝗵 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗶𝗻 𝗠𝗶𝗻𝗱 The video is paired with two product tiles, offering direct access to featured items: ■ 𝗠𝗼𝗿𝗲 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆: Video content grabs attention. ■ 𝗛𝗶𝗴𝗵𝗲𝗿 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀: Product tiles make purchasing effortless. 𝗖𝗼𝗻𝘁𝗶𝗻𝘂𝗼𝘂𝘀 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 Thanks to the infinite video loop with no sound, your message stays subtle yet ever-present—ideal for capturing attention without interruption. 𝗣𝗲𝗿𝗳𝗲𝗰𝘁 𝗳𝗼𝗿 𝗣𝗿𝗲𝗺𝗶𝘂𝗺 𝗕𝗲𝗮𝘂𝘁𝘆 𝗕𝗿𝗮𝗻𝗱𝘀 This format is tailored to showcase high-end beauty products in a modern, interactive, and visually appealing way. 𝗠𝗲𝗮𝘀𝘂𝗿𝗮𝗯𝗹𝗲 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 Beyond traditional KPIs, we provide additional insights like Video Completion Rate (VCR) to measure the true impact of your campaign. 📩 Sign up for our newsletter today to access exclusive case studies, the latest insights, and expert opinions—and stay ahead of the game! https://lnkd.in/eJUPrqTT #DOUGLASMarketingSolutions #RetailMedia #VideoAds #BeautyMarketing #PerformanceMarketing

🚀 𝗡𝗼𝘃𝗲𝗺𝗯𝗲𝗿 𝗪𝗿𝗮𝗽-𝗨𝗽: 𝗞𝗲𝘆 𝗧𝗿𝗲𝗻𝗱𝘀 𝗳𝗿𝗼𝗺 𝗦𝗶𝗻𝗴𝗹𝗲𝘀 𝗗𝗮𝘆 & 𝗕𝗹𝗮𝗰𝗸 𝗙𝗿𝗶𝗱𝗮𝘆 November’s campaign insights pave the way for strategic planning in 2025. Here’s how to turn this year’s trends into actionable strategies: 1️⃣ 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗘𝗮𝗿𝗹𝘆 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻 Singles Day showed growing relevance, with higher competition and CPCs earlier in the month. 💡2025 Tip: Invest in early-November campaigns to capture Singles Day momentum and stay ahead in competitive markets. 2️⃣ 𝗗𝗼𝘂𝗯𝗹𝗲 𝗗𝗼𝘄𝗻 𝗼𝗻 𝗕𝗹𝗮𝗰𝗸 𝗙𝗿𝗶𝗱𝗮𝘆 Despite rising costs, Black Friday remains a high-profit day with consistently strong ROAS. 💡2025 Tip: Prioritize Black Friday with optimized budgets and compelling offers to capitalize on its profitability. 3️⃣ 𝗦𝘁𝗮𝘆 𝗙𝗹𝗲𝘅𝗶𝗯𝗹𝗲 𝘄𝗶𝘁𝗵 𝗕𝘂𝗱𝗴𝗲𝘁𝘀 CPC trends revealed higher spends early on, but campaigns lost steam later in the month. 💡 2025 Tip: Maintain a flexible budget strategy to amplify performance in the final days of November and sustain visibility. November’s insights highlight the importance of balancing early investments with peak performance on Black Friday. Start shaping your 2025 campaigns now to maximize returns! #RetailMedia #SinglesDay #BlackFriday #MarketingInsights #2025Planning #DOUGLASMarketingSolutions

𝗟'𝗢𝗿é𝗮𝗹'𝘀 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝘄𝗶𝘁𝗵 𝗗𝗢𝗨𝗚𝗟𝗔𝗦 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗔𝗱𝘀! Sustainability is not just a trend—it's the future of brand engagement. L'Oréal proved this with their 2024 Refillable Fragrance Campaign powered by DOUGLAS Audience Ads. The campaign's results? Nothing short of remarkable! 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀: 𝗧𝗵𝗲 𝗚𝗼𝗮𝗹: Promote L’Oréal’s innovative refillable fragrances and amplify consumer interaction, aligning perfectly with 2024’s sustainability focus. 𝗢𝘂𝗿 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵: A strategically crafted Multibrand audience ad campaign, tapping into Douglas' exclusive first-party data for precise targeting. 𝗧𝗵𝗲 𝗥𝗲𝘀𝘂𝗹𝘁𝘀: ✅ 𝟬.𝟱𝟬% 𝗖𝗧𝗥: Well above average for digital campaigns. ✅ 𝟵𝟳𝟯% 𝗥𝗢𝗔𝗦: Outstanding return on ad spend, surpassing typical benchmarks. 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝘄𝗵𝗲𝗿𝗲 𝗶𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀? Let’s bring your campaign to life! Connect with us for personalized guidance: https://lnkd.in/dBws3TTD. #RetailMedia #Sustainability #AudienceAds #LOréal #DOUGLASMarketingSolutions

𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗣𝗿𝗲𝗳𝗲𝗿𝗲𝗻𝗰𝗲𝘀: 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗿𝗼𝗺 𝗗𝗢𝗨𝗚𝗟𝗔𝗦 𝗦𝘂𝗿𝘃𝗲𝘆 A recent Douglas survey revealed valuable insights into shopper expectations. For product sorting and cart editing, customers have clear preferences, emphasizing the need for a user-focused shopping experience. 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗦𝗼𝗿𝘁𝗶𝗻𝗴: 𝗙𝗹𝗲𝘅𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 While many prefer sorting by price, others prioritize options like "Top Rated" or "New Arrivals." Offering diverse sorting options simplifies the shopping journey for everyone. 𝗖𝗮𝗿𝘁 𝗘𝗱𝗶𝘁𝗶𝗻𝗴: 𝗦𝗶𝗺𝗽𝗹𝗶𝗰𝗶𝘁𝘆 𝗶𝘀 𝗞𝗲𝘆 Customers value an intuitive cart experience with features like: ■ Easy item deletion ■ Wishlist saving ■ Size adjustments ■ Quick access to product details ■ A streamlined cart makes checkout smoother and more satisfying. 𝗦𝘁𝗮𝘆 𝗔𝗵𝗲𝗮𝗱 𝗶𝗻 𝗥𝗲𝘁𝗮𝗶𝗹 𝗠𝗲𝗱𝗶𝗮 Subscribe to our newsletter for exclusive case studies, expert insights, and the latest trends in digital commerce. https://lnkd.in/eJUPrqTT #RetailMedia #CustomerExperience #Ecommerce #UserExperience #DOUGLASMarketingSolutions

𝗗𝗢𝗨𝗚𝗟𝗔𝗦 𝗚𝗿𝗼𝘂𝗽 𝗲𝘅𝗽𝗮𝗻𝗱𝘀 𝗥𝗲𝘁𝗮𝗶𝗹 𝗠𝗲𝗱𝗶𝗮 𝗢𝗳𝗳𝗲𝗿𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗦𝗲𝗹𝗳-𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗮𝗻𝗱 𝗗𝗮𝘁𝗮 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻𝘀 As the Retail Media unit of the Douglas Group, we are empowering brands and agencies with even more opportunities for impactful campaigns starting in 2025. ■ Self-Service Platform: Maximum Flexibility, Maximum Insights, Maximum Impact - In nine countries, media partners will soon get direct access to on-site booking placements across DOUGLAS Group channels. ■ New Audience Solutions: Through strategic collaborations with The Trade Desk and cmmrcl.ly, we are unlocking access to premium beauty data that enables precise targeting for brands in- & outside of the DOUGLAS Group network. These partnerships underline the growing importance of high-quality retail data in driving marketing strategies. Robert Kießling, Data Partnerships Director EMEA at The Trade Desk, explains: “In order to be able to successfully run cross-channel digital campaigns, reliable identification of the target groups and a high quality of the underlying data are indispensable. In addition to first-party data, retail data is therefore playing an increasingly important role in marketing strategies. With DOUGLAS, we have a partner at our side whose high-quality retail data opens up completely new opportunities for advertisers.” Custom targeting solutions are also a key demand from brands and agencies, as highlighted by cmmrcl.ly: “In our daily interactions with agencies and brands, we hear a clear desire to target advertising campaigns more specifically at relevant audiences. A general interest in ‘beauty’ does not satisfy these requirements. Custom targeting solutions based on specific product features are needed - an approach that we now enable together with DOUGLAS.” By combining our expertise with the capabilities of our partners, we are setting a new benchmark for data-driven marketing in the beauty industry. #RetailMedia #DigitalMarketing #DataDriven #MarketingInnovation #BeautyIndustry

𝗠𝗮𝘅𝗶𝗺𝗶𝘇𝗲 𝗬𝗼𝘂𝗿 𝗕𝗿𝗮𝗻𝗱 𝗜𝗺𝗽𝗮𝗰𝘁 𝘄𝗶𝘁𝗵 𝗗𝗢𝗨𝗚𝗟𝗔𝗦 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗔𝗱𝘀! Are you ready to meet your customers right where it matters most? With 𝗗𝗢𝗨𝗚𝗟𝗔𝗦 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗔𝗱𝘀, your brand connects directly with shoppers already engaged in the DOUGLAS online environment, creating powerful brand awareness and purchase motivation at just the right moment. 𝗪𝗵𝘆 𝗖𝗵𝗼𝗼𝘀𝗲 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗔𝗱𝘀? 🔹 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲𝗱 𝗧𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 – Utilizing our exclusive first-party data, Audience Ads bring your brand to the forefront of your ideal customers' shopping experience. When they browse our online shop, your ads reach them based on real-time interest, creating a seamless connection with genuine purchase intent. 🔹 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 – Positioned in the upper-to-mid funnel stages, Audience Ads enhance visibility during the crucial consideration phase. For smaller brands, this targeted approach ensures that every impression counts, increasing relevance without unnecessary ad spend. 🔹 𝗙𝗹𝗲𝘅𝗶𝗯𝗹𝗲 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗳𝗼𝗿 𝗘𝘃𝗲𝗿𝘆 𝗕𝗿𝗮𝗻𝗱 𝗦𝗶𝘇𝗲 – Whether you’re an established name or an emerging brand, our flexible CPM billing model within bundled placements ensures cost-efficient, targeted reach that scales to your brand's needs. 𝗛𝗼𝘄 𝗜𝘁 𝗪𝗼𝗿𝗸𝘀: 1️⃣ 𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗧𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 – We use DOUGLAS’ CRM insights to ensure your ads reach audiences actively searching for products like yours. 2️⃣ 𝗨𝗽𝗽𝗲𝗿-𝘁𝗼-𝗠𝗶𝗱 𝗙𝘂𝗻𝗻𝗲𝗹 𝗔𝗱𝘀 – Reach shoppers at a key moment in their journey, engaging them with relevant, timely ads that support both brand awareness and purchase intent. 3️⃣ 𝗘𝘅𝗽𝗲𝗿𝘁 𝗚𝘂𝗶𝗱𝗮𝗻𝗰𝗲 – With DOUGLAS Marketing Solutions, our team provides tailored campaign advice, including target group identification, budgeting, and timing. We’re here to ensure your ads achieve maximum impact! When you add Audience Ads to your strategy, you’re positioning your brand right where shoppers are ready to act. Let’s make your brand unforgettable. 📬 Subscribe to our newsletter for exclusive case studies, the latest insights, and expert opinions https://lnkd.in/eJUPrqTT #AudienceAds #PersonalizedAdvertising #RetailMedia #TargetedAds #DOUGLASMarketingSolutions

𝗥𝗲𝘁𝗮𝗶𝗹 𝗠𝗲𝗱𝗶𝗮 𝗠𝗲𝗲𝘁𝘀 𝗕𝗲𝗮𝘂𝘁𝘆 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻: 𝗗𝗢𝗨𝗚𝗟𝗔𝗦 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 𝗮𝘁 𝘁𝗵𝗲 𝗛𝗲𝗮𝗿𝘁 𝗼𝗳 𝗣𝗮𝗿𝗶𝘀! What an inspiring moment for DOUGLAS Marketing Solutions at the Beauty Leaders Summit in Paris! Elsa’s keynote on #RetailMedia highlighted the innovation and creativity that drive our industry forward. Days like these, filled with collaboration and new ideas, remind us why we love what we do. 💄✨ Proud to see DOUGLAS Marketing Solutions shining on this international stage! #DOUGLASMarketingSolutions #Innovation #Beauty #TheBeautyLeadersSummit #Paris