ECDB

🌏 India & Indonesia Surge, While China & the U.S. Hold eCommerce Dominance The global 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗹𝗮𝗻𝗱𝘀𝗰𝗮𝗽𝗲 𝗶𝘀 𝘀𝗵𝗶𝗳𝘁𝗶𝗻𝗴, with emerging markets leading growth and mature markets maintaining top revenue spots: 🚀 India and Indonesia, with respective 𝗴𝗿𝗼𝘄𝘁𝗵 𝗿𝗮𝘁𝗲𝘀 𝗼𝗳 𝟮𝟮.𝟲% 𝗮𝗻𝗱 𝟮𝟬.𝟵% between 2022 and 2023, are the 𝗳𝗮𝘀𝘁𝗲𝘀𝘁-𝗴𝗿𝗼𝘄𝗶𝗻𝗴 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝘀 𝗮𝗺𝗼𝗻𝗴 𝘁𝗵𝗲 𝘁𝗼𝗽 𝟭𝟬. Rapid digital adoption in suburban and rural areas is driving this expansion. 📊 𝗖𝗵𝗶𝗻𝗮 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗲𝗱 𝗮𝗻 𝗶𝗻𝗰𝗿𝗲𝗱𝗶𝗯𝗹𝗲 𝗨𝗦$𝟭.𝟴 𝘁𝗿𝗶𝗹𝗹𝗶𝗼𝗻 in revenue last year—double the 𝗨.𝗦.'𝘀 𝗨𝗦$𝟵𝟴𝟭 𝗯𝗶𝗹𝗹𝗶𝗼𝗻. These mature markets show slower growth as they near saturation. 📉 Despite a -3.5% negative growth rate in 2022, falling from 36,8% in 2021, 𝗥𝘂𝘀𝘀𝗶𝗮 𝘀𝘁𝗮𝘆𝘀 𝗶𝗻 𝘁𝗵𝗲 𝘁𝗼𝗽 𝟭𝟬, demonstrating resilience amid geopolitical challenges. Emerging markets like India and Indonesia are setting the pace concerning growth, while established leaders like China and the U.S. highlight the stability of developed eCommerce infrastructures. 𝗪𝗵𝗲𝗿𝗲 𝗱𝗼 𝘆𝗼𝘂 𝘀𝗲𝗲 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗯𝗶𝗴 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗯𝗿𝗲𝗮𝗸𝘁𝗵𝗿𝗼𝘂𝗴𝗵?

📢 Your weekly newsletter has just arrived! Read insights into 𝗧𝗵𝗮𝗻𝗸𝘀𝗴𝗶𝘃𝗶𝗻𝗴 𝗪𝗲𝗲𝗸𝗲𝗻𝗱 𝗚𝗠𝗩, the correlation between  𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗿𝗮𝘁𝗲 and 𝗮𝘃𝗲𝗿𝗮𝗴𝗲 𝗼𝗿𝗱𝗲𝗿 𝘃𝗮𝗹𝘂𝗲, and the 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗴𝗮𝗿𝗱𝗲𝗻 𝗺𝗮𝗿𝗸𝗲𝘁. Click below to start exploring now!🔗👇

📊 CVR & AOV: Conversion rate and average order value are negatively correlated   Higher conversion rates (CVR) often correspond to lower average order values (AOV), and vice versa. This trend reveals that 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀 𝗮𝗿𝗲 𝗹𝗲𝘀𝘀 𝗹𝗶𝗸𝗲𝗹𝘆 𝘁𝗼 𝗽𝘂𝗿𝗰𝗵𝗮𝘀𝗲 𝗵𝗶𝗴𝗵-𝗽𝗿𝗶𝗰𝗲𝗱 𝗶𝘁𝗲𝗺𝘀 𝗱𝘂𝗿𝗶𝗻𝗴 𝗮 𝘃𝗶𝘀𝗶𝘁, often taking more time for research and comparison. Conversely, lower-priced items see quicker decisions and higher CVRs.   Across benchmarks, the average 𝗖𝗩𝗥 𝗶𝘀 𝟮.𝟰%, 𝘄𝗶𝘁𝗵 𝗮𝗻 𝗔𝗢𝗩 𝗼𝗳 𝗨𝗦$𝟭𝟭𝟰.𝟱. This means that 2.4% of website visitors make a purchase, spending US$114.5 per order on average.   Here are insights into some categories that stand out:   🪑𝗛𝗶𝗴𝗵𝗲𝘀𝘁 𝗔𝗢𝗩: 𝗙𝘂𝗿𝗻𝗶𝘁𝘂𝗿𝗲 & 𝗛𝗼𝗺𝗲𝘄𝗮𝗿𝗲 leads in AOV at US$252.3 but has the lowest CVR at 2%, reflecting higher prices and longer decision cycles. 🥕𝗛𝗶𝗴𝗵𝗲𝘀𝘁 𝗖𝗩𝗥: 𝗚𝗿𝗼𝗰𝗲𝗿𝘆 shows the highest CVR at 4.6%, paired with a modest AOV of US$88.6, driven by habitual purchases and immediate intent. 👗𝗚𝗹𝗼𝗯𝗮𝗹 𝗮𝘃𝗲𝗿𝗮𝗴𝗲: 𝗙𝗮𝘀𝗵𝗶𝗼𝗻, the largest global eCommerce category, reflects the average CVR of 2.4% with an AOV slightly above the benchmark at US$121.9, balancing casual browsing with moderate purchase intent.   Looking at these KPIs, the stark 𝘀𝘁𝗮𝗿𝗸 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲𝘀 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝗰𝗮𝘁𝗲𝗴𝗼𝗿𝗶𝗲𝘀 become obvious. That’s why it is vital to 𝘀𝗲𝗹𝗲𝗰𝘁 𝘆𝗼𝘂𝗿 𝗯𝗲𝗻𝗰𝗵𝗺𝗮𝗿𝗸𝘀 𝗰𝗮𝗿𝗲𝗳𝘂𝗹𝗹𝘆 and make sure that they are specific to your industry.

🚀 Today’s the day: Our new tool has arrived! Working with billions of data points can be a challenge. That’s what our 𝗱𝗮𝘁𝗮 𝗮𝗻𝗮𝗹𝘆𝘀𝗶𝘀 𝘁𝗼𝗼𝗹 is here to help you with. And now, it’s 𝗲𝘃𝗲𝗻 𝗯𝗲𝘁𝘁𝗲𝗿 𝘁𝗵𝗮𝗻 𝗯𝗲𝗳𝗼𝗿𝗲: We redesigned it from the ground up to bring you a new, exciting way to analyze all the data you need! Access 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗰𝗮𝘁𝗲𝗴𝗼𝗿𝗶𝗲𝘀 - Retailers, Markets, Benchmarks, Rankings, and more - quickly with our new left-hand sidebar. There you will find all the advanced filtering options that you may already know.📊🔍 We’re introducing a 𝗰𝗹𝗲𝗮𝗻 𝗮𝗻𝗱 𝘃𝗶𝘀𝘂𝗮𝗹𝗹𝘆 𝗿𝗲𝗳𝗿𝗲𝘀𝗵𝗲𝗱 𝗱𝗲𝘀𝗶𝗴𝗻 that’s easy on the eyes and makes for a smooth workflow. From a welcoming dashboard to helpful icons, we really focused on making the tool 𝗮𝘀 𝗶𝗻𝘁𝘂𝗶𝘁𝗶𝘃𝗲 𝗮𝘀 𝗽𝗼𝘀𝘀𝗶𝗯𝗹𝗲. Want to compare 𝗔𝗺𝗮𝘇𝗼𝗻 𝘁𝗼 𝗶𝘁𝘀 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿𝘀 by activity revenue or net sales? Or check your 𝗞𝗣𝗜𝘀 in comparison to your market?  Now, it will be even easier to find exactly that. With this release, we’re 𝗿𝗲𝗱𝗲𝗳𝗶𝗻𝗶𝗻𝗴 𝗵𝗼𝘄 𝘆𝗼𝘂 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝗱𝗮𝘁𝗮 - more efficiently, more intuitively and more enjoyable. We are fans already and hope that you will be too!💡

🛍️ Thanksgiving Weekend: A Key Period for eCommerce Growth   Thanksgiving is around the corner, and with it a 𝗽𝗶𝘃𝗼𝘁𝗮𝗹 𝘁𝗶𝗺𝗲 in eCommerce: The 𝗨.𝗦. 𝗧𝗵𝗮𝗻𝗸𝘀𝗴𝗶𝘃𝗶𝗻𝗴 𝗪𝗲𝗲𝗸𝗲𝗻𝗱 𝗚𝗠𝗩 𝗶𝘀 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝗲𝗱 𝘁𝗼 𝗿𝗲𝗮𝗰𝗵 𝗨𝗦$𝟯𝟬.𝟰 𝗯𝗶𝗹𝗹𝗶𝗼𝗻 𝗶𝗻 𝟮𝟬𝟮𝟰. 𝗖𝘆𝗯𝗲𝗿 𝗠𝗼𝗻𝗱𝗮𝘆 is expected to remain the largest contributor, generating US$13.6 billion, while 𝗕𝗹𝗮𝗰𝗸 𝗙𝗿𝗶𝗱𝗮𝘆 experienced the fastest growth over the last five years at 9.6%. Even though traditionally not a shopping day, 𝗧𝗵𝗮𝗻𝗸𝘀𝗴𝗶𝘃𝗶𝗻𝗴 itself is still expected to generate US$6.1 billion this year. ECDB expects the growth of GMV on this holiday from 2023 to 2024 to be 𝟵.𝟯%, which outpaces the growth of the overall US market (8.5%). The overall eCommerce market generated 𝟭𝟬.𝟬% 𝗮𝗻𝗱 𝟭𝟬.𝟭% 𝗼𝗳 𝗶𝘁𝘀 𝗮𝗻𝗻𝘂𝗮𝗹 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 in November and December of 2023, compared to an average of 8.3% per month. It demonstrates the concentration of shopping activities away from other months as consumers wait to snag good deals on holiday gifts and find discounted everyday items. 📊These trends reflect the growing importance of 𝘄𝗲𝗹𝗹-𝗼𝗿𝗰𝗵𝗲𝘀𝘁𝗿𝗮𝘁𝗲𝗱 𝗱𝗶𝘀𝗰𝗼𝘂𝗻𝘁 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 in shaping consumer behavior and driving revenues. We are excited to see how this important weekend in eCommerce will play out this year: How will eCommerce companies convince consumers to buy with them in these 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻-𝗵𝗲𝗮𝘃𝘆 𝘁𝗶𝗺𝗲𝘀?

📢 Your weekly newsletter has just arrived! Stay informed about the latest updates shaping the eCommerce market with our newsletter. Click below to start exploring now!🔗👇

📊 The Thanksgiving shopping season is just around the corner—and with it comes the peak of eCommerce sales! 🦃🛒 According to ECDB data from the past 12 months, 𝗡𝗼𝘃𝗲𝗺𝗯𝗲𝗿 𝘀𝘁𝗮𝗻𝗱𝘀 𝗼𝘂𝘁 𝗮𝘀 𝘁𝗵𝗲 𝗸𝗲𝘆 𝗺𝗼𝗻𝘁𝗵 𝗶𝗻 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲, driving 9.8% of total annual sales—1.3 percentage points more than an average month! 📈 The power behind this surge? Major shopping events like 𝗕𝗹𝗮𝗰𝗸 𝗙𝗿𝗶𝗱𝗮𝘆 𝗮𝗻𝗱 𝗖𝘆𝗯𝗲𝗿 𝗠𝗼𝗻𝗱𝗮𝘆, which continue to grow in influence, making Thanksgiving shopping a defining period for the industry. 🛍️💻 Other notable months include October, December, and March, fueled by key shopping days such as 𝗣𝗿𝗶𝗺𝗲 𝗗𝗮𝘆, 𝗖𝗵𝗿𝗶𝘀𝘁𝗺𝗮𝘀, 𝗮𝗻𝗱 𝗩𝗮𝗹𝗲𝗻𝘁𝗶𝗻𝗲’𝘀 𝗗𝗮𝘆, all of which create critical sales opportunities throughout the year.

🌍 Strong business focus: Temu generates 43% of its sales in the United States 🇺🇸💼 Temu's global expansion is making waves, with the 𝗨.𝗦. 𝗮𝗰𝗰𝗼𝘂𝗻𝘁𝗶𝗻𝗴 𝗳𝗼𝗿 𝟰𝟯% 𝗼𝗳 𝘁𝗵𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗽𝗹𝗮𝗰𝗲'𝘀 𝗚𝗠𝗩. Across Europe, Germany, France, and the U.K. together contribute over 20% of its total GMV, underscoring the brand's strong presence in these major economies. Additionally, 𝗝𝗮𝗽𝗮𝗻 𝘀𝘁𝗮𝗻𝗱𝘀 𝗼𝘂𝘁 𝗮𝘀 𝗧𝗲𝗺𝘂’𝘀 𝘀𝗲𝗰𝗼𝗻𝗱-𝗹𝗮𝗿𝗴𝗲𝘀𝘁 𝗺𝗮𝗿𝗸𝗲𝘁, contributing 10% of its GMV. 📈🇯🇵 Temu’s focus on these key regions highlights its strategic approach to scaling in competitive markets.

📢 Right on time: Our latest newsletter is here! Discover the latest trends and updates in the eCommerce world with our newsletter. Click below to explore this week’s highlights! 🔗👇

📊 Douyin enters the top 10 – TikTok Shop and Temu on the rise 🚀📱 The latest marketplace rankings show 𝘀𝗶𝗴𝗻𝗶𝗳𝗶𝗰𝗮𝗻𝘁 𝗺𝗼𝗺𝗲𝗻𝘁𝘂𝗺 𝗳𝗼𝗿 𝗧𝗶𝗸𝗧𝗼𝗸 𝗮𝗻𝗱 𝗧𝗲𝗺𝘂. Douyin, the mainland China and Hong Kong counterpart to TikTok, has already 𝘀𝗲𝗰𝘂𝗿𝗲𝗱 𝟲𝘁𝗵 𝗽𝗹𝗮𝗰𝗲 𝘄𝗶𝘁𝗵 𝗮𝗻 𝗶𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝘃𝗲 𝗚𝗠𝗩 𝗼𝗳 𝗨𝗦$ 𝟯𝟴𝟴 𝗯𝗶𝗹𝗹𝗶𝗼𝗻 𝗶𝗻 𝟮𝟬𝟮𝟯. 🌏💡 Meanwhile, TikTok Shop has soared, growing by 355% and landing at 21st place in the rankings. Temu, despite its recent launch, is already climbing fast, reaching 25th place. 📈 The rise of these platforms highlights the growing dominance of social commerce and disruptive marketplace models.