femtasy / Pink Internet GmbH

🦋DER JOY-INDEX 🦋– und warum FREUDE im Job eine wichtige KPI für mich ist Letzte Woche beim EmpowHER Dinner von Alisa sprachen Caroline und ich im Fireside-Chat über unsere Gründungsgeschichten. Ich teilte u.a. wie sich meine Rolle als CEO von femtasy / Pink Internet GmbH in den letzten Monaten verändert hat, insbesondere seitdem ich unser Management-Team erweitert & damit einige operative Aufgaben abgegeben habe. Besonders wichtig ist mir heute, wie viel FREUDE mir meine tägliche Arbeit bringt. Es geht nicht mehr nur um Produktivität und Resilienz, sondern auch darum, wie viel positive Energie mir meine täglichen Aufgaben (zurück-)geben. 𝗗𝗶𝗲 Ü𝗯𝗲𝗿𝗹𝗲𝗴𝘂𝗻𝗴 𝗶𝘀𝘁 𝗲𝗶𝗻𝗳𝗮𝗰𝗵: (1) Was stecke ich rein und wie viel Energie "nehmen" mir meine Aufgaben (auf einer Skala von 1-10)? (2) Wie viel Energie geben mit meine Aufgaben und Verantwortlichkeiten zurück (auf einer Skala von 1-10)? Diese beiden Zahlen vergleiche ich und nenne das den 🦋 𝗝𝗢𝗬-𝗜𝗡𝗗𝗘𝗫 🦋. Ich bin überzeugt, dass dieser langfristig (mindestens) im Gleichgewicht sein sollte und dass gerade diese WAHRE FREUDE an den eigenen Aufgaben langfristig zu Top-Performance führt. Ein ausgeglichener JOY INDEX macht uns damit zu besseren Leader:innen, Teammitgliedern, Kolleg:innen, Operators... und führt langfristig zu erfolgreicheren Companies. :) Wie steht es um deinen JOY INDEX – und hast du mit deinen Teammitgliedern und / oder Chef:innen schon mal darüber gesprochen, wie du deine Rolle gestalten könntest, um noch mehr FREUDE an deinen Aufgaben zu haben? #leadership #companyculture #teamführung #startups #femalefounder

WHY WE'RE INCREASING (!) PRICES THIS BLACK FRIDAY (Spoiler: It’s an Experiment!)💡 This BF, we’re doing something completely different—and yes, it involves increasing prices. As a founder, I see BF not just as a sales opportunity, but as a chance to experiment, and push boundaries. That’s why, alongside regular discounts, we’re testing something counterintuitive: 𝗠𝗢𝗩𝗜𝗡𝗚 𝗨𝗣 𝘁𝗵𝗲 𝗽𝗿𝗶𝗰𝗲 𝗹𝗮𝗱𝗱𝗲𝗿. For a limited time, we’re dropping our highest-priced product yet—a lifetime subscription. 𝗪𝗲’𝗿𝗲 𝗿𝗮𝗶𝘀𝗶𝗻𝗴 𝗯𝗼𝘁𝗵 𝘁𝗵𝗲 𝘃𝗮𝗹𝘂𝗲—𝗮𝗻𝗱 𝘆𝗲𝘀, 𝘁𝗵𝗲 𝗽𝗿𝗶𝗰𝗲 𝘁𝗼𝗼. Here’s how we do it — and what’s guiding us: 1️⃣ 𝗪𝗲 𝘁𝗵𝗶𝗻𝗸 𝗼𝗳 𝗕𝗙 𝗮𝘀 𝗮 𝘁𝗶𝗺𝗲 𝘁𝗼 𝗲𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁. During BF, the usual rules can bend. It’s the perfect time to experiment with ideas that might be harder to try at other times. For us, that means testing an exclusive, one-off product! Practical advice: Start on a single marketing channel only to keep risks low and learn quickly. 🧠 2️⃣ 𝗪𝗲 𝗿𝗲𝘄𝗮𝗿𝗱 𝗹𝗼𝘆𝗮𝗹𝘁𝘆. We’re offering lifetime access (aka a long-term commitment). But even small gestures—like a personalized thank-you email—can strengthen relationships with your best customers. These ‘little things’ aren’t really little; they will create lasting value. 💖 3️⃣ 𝗪𝗲 𝗱𝗼 𝗻𝗼𝘁 𝗹𝗼𝘀𝗲 𝘀𝗶𝗴𝗵𝘁 𝗼𝗳 𝗹𝗼𝗻𝗴-𝘁𝗲𝗿𝗺 𝘃𝗮𝗹𝘂𝗲. Yes, discounts boost short-term revenue (and we’re offering those too!), but they should align with your brand. This year’s experiment isn’t about cutting prices; it’s about creating excitement without compromising long-term value. It’s an experiment in discovering what truly resonates with our community. This is especially important for a subscription business like ours. 📈 I’m really curious to see how this goes—and even more excited to learn from it. This is our way of experimenting with an offer that that reflects what femtasy / Pink Internet GmbH is as a brand—not ONLY a really cute date, but also a caring, long-term partner... 😏 How are you experimenting this Black Friday? Drop a comment and let’s share what’s working (or not)! #BlackFriday #growth #marketing #customerloyalty #brand

⭐𝗧𝗛𝗜𝗦 𝗜𝗦 𝗚𝗢𝗜𝗡𝗚 𝗧𝗢 𝗕𝗘 𝗠𝗬 𝟮𝟬𝟮𝟱 𝗞𝗘𝗬 𝗛𝗜𝗥𝗘 ⭐ 2024 taught me a lot, but one decision stood out: hiring a strong C-level counterpart transformed my company—and my life. For 2025, I want to do it again: I’m hiring a 𝗖𝗛𝗜𝗘𝗙 𝗢𝗙 𝗦𝗧𝗔𝗙𝗙. Please like, share, or tag someone brilliant below! 🙌 𝗔𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗱𝗿𝗲𝗮𝗺 𝗷𝗼𝗯 In 2025, femtasy is aiming higher than ever—breaking growth records and deepening our liberating impact on women worldwide. To make it happen, 𝘄𝗲 𝗻𝗲𝗲𝗱 𝘁𝗼 𝘀𝘁𝗿𝗲𝗻𝗴𝘁𝗵𝗲𝗻 𝘁𝗵𝗲 𝗯𝗮𝗰𝗸𝗯𝗼𝗻𝗲 𝗼𝗳 𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗮𝗻𝘆. That’s where my new CHIEF OF STAFF comes in. 𝗧𝗼𝗽 𝟰 𝗺𝗶𝘀𝘀𝗶𝗼𝗻𝘀 ⭐ Facilitate strategy & OKR process 👥 Lead 3-5 FTEs across HR, Finance, Project Mgmt, and Support 🧠 Drive & execute key projects 🤼 Optimize core cross-team processes 𝗪𝗵𝗮𝘁’𝘀 𝗶𝘁 𝗹𝗶𝗸𝗲 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝘂𝘀? 🚤 Fast-paced & results-driven 🎯 Progressive company culture 💃🏽 Fun, personal, and impact-driven Dear LinkedIn network, I truly believe great people connect with other great people. Please like, share, comment and let’s find someone who will be a game-changer for 2025! 🌟 PS: Job ad in the comments :) #hiring #ChiefOfStaff #COO #jobs #startup #femalefounder

⭐ 𝗧𝗘𝗔𝗠 𝗨𝗣𝗗𝗔𝗧𝗘 — femtasy finally has a CMO, whoop whoop! ⭐ Writing this with a big, BIG smile on my face: Hristina Hristova became femtasy’s Chief Marketing Officer and I couldn’t be more excited about the expertise, ambition, and energy she brings. It really does feel like a match made in heaven, and I can’t wait to grow femtasy to new levels together! 🚀 RECAP — what has happened: 𝗝𝗮𝗻: From January onwards, finding a CMO was my top priority, as sustainable fast growth is at the core of femtasy's company strategy. In mid-January, I posted a CMO hiring announcement on LinkedIn, and Hristina and I connected on the same day (the power of networks). 𝗙𝗲𝗯 & 𝗠𝗮𝗿: February and March were intense hiring periods. We received >250 applications with >40 high-quality candidates. I met incredible individuals from all over Europe and it was inspiring, fun & full of lessons (and also a hell lot of work). At the end of March, contracts were signed! 𝗔𝗽𝗿𝗶𝗹 & 𝗠𝗮𝘆: In mid-April, Hristina and I went on our first offsite together, discussing current challenges, and getting her up to speed quickly. In May, we officially started working together – with a rocket start, developing our growth strategy until the end of 2024 and holding a strategy offsite with the whole team. And now it's the end of June, and it feels as if Hristina and I have known each other for years already. Why? Because we 𝘳𝘦𝘢𝘭𝘭𝘺 click. Our ambitions and work ethics are super aligned. Our skills are complementary. And while our approaches and tactics often differ, we run towards the same strategic goals, broadening each other’s perspectives. I deeply believe we are unstoppable, and I can’t wait to see femtasy develop with you by my side! 🚀 Special shoutout and major 'thank you' to Emma who made the connection. You have made many people really happy! 💘 And another big ‘thank you’ to everyone who supported along the way by making incredible recommendations, connections, sharing their reach and giving advice. This clearly was my ‘most important decision’ in 2024 so far and I feel like it absolutely was the right one. #jackpot 📸: Lina Retzlaff (of course) #hiringupdate #chiefmarketingofficer #startup #femalefounder #team

⭐ 𝗧𝗘𝗔𝗠 𝗨𝗣𝗗𝗔𝗧𝗘 — femtasy finally has a CMO, whoop whoop! ⭐ Writing this with a big, BIG smile on my face: Hristina Hristova became femtasy’s Chief Marketing Officer and I couldn’t be more excited about the expertise, ambition, and energy she brings. It really does feel like a match made in heaven, and I can’t wait to grow femtasy to new levels together! 🚀 RECAP — what has happened: 𝗝𝗮𝗻: From January onwards, finding a CMO was my top priority, as sustainable fast growth is at the core of femtasy's company strategy. In mid-January, I posted a CMO hiring announcement on LinkedIn, and Hristina and I connected on the same day (the power of networks). 𝗙𝗲𝗯 & 𝗠𝗮𝗿: February and March were intense hiring periods. We received >250 applications with >40 high-quality candidates. I met incredible individuals from all over Europe and it was inspiring, fun & full of lessons (and also a hell lot of work). At the end of March, contracts were signed! 𝗔𝗽𝗿𝗶𝗹 & 𝗠𝗮𝘆: In mid-April, Hristina and I went on our first offsite together, discussing current challenges, and getting her up to speed quickly. In May, we officially started working together – with a rocket start, developing our growth strategy until the end of 2024 and holding a strategy offsite with the whole team. And now it's the end of June, and it feels as if Hristina and I have known each other for years already. Why? Because we 𝘳𝘦𝘢𝘭𝘭𝘺 click. Our ambitions and work ethics are super aligned. Our skills are complementary. And while our approaches and tactics often differ, we run towards the same strategic goals, broadening each other’s perspectives. I deeply believe we are unstoppable, and I can’t wait to see femtasy develop with you by my side! 🚀 Special shoutout and major 'thank you' to Emma who made the connection. You have made many people really happy! 💘 And another big ‘thank you’ to everyone who supported along the way by making incredible recommendations, connections, sharing their reach and giving advice. This clearly was my ‘most important decision’ in 2024 so far and I feel like it absolutely was the right one. #jackpot 📸: Lina Retzlaff (of course) #hiringupdate #chiefmarketingofficer #startup #femalefounder #team