Solsten

Think consumer insights are only for data analysts? Think again. 📊 In a world driven by data, it's easy to think that understanding your audience is only a job for data analysts and consumer insights professionals. But creating a connection that truly resonates? That takes a village. 👥 At Solsten, we know that understanding the "why" behind behavior means drawing on a mix of expertise - psychologists, behavioral scientists, UX designers, and more. 🌈 When you bring together multiple perspectives, you get a richer view of what truly motivates your audience and how to make meaningful connections. So next time you’re building a strategy, remember: it’s not just about numbers; it’s about the people behind them. Taking audience understanding and turning it into real results is a full team effort. #datadriven #audienceengagement #teamwork

90% of connecting with your audience is really just... 🗑️ Discarding assumptions 🗑️ Instead of relying on assumptions based in demographic data, effective marketing means consistently tuning in to the values and motivations that drive your audience. With Solsten, you can go beyond demographics and understand the deeper “why” behind user behaviors. #audienceengagement #effectivemarketing #empathy #userinsights

Psychological insights > Demographic data. Here's why: 1️⃣ Context Matters Demographics like age or income don’t reveal why people behave as they do. Psychological insights capture emotions, motivations, and needs, revealing what truly drives behavior. 2️⃣ Actionable Strategies Demographics give you a snapshot; psychological insights give you specific actions. Knowing why someone pauses or disengages lets you create targeted solutions. 3️⃣ True Inclusivity Demographics risk reinforcing stereotypes. Psychological insights, by capturing individual nuances, allow for more personalized, inclusive experiences. At Solsten, we combine behavioral and psychological insights to help you go beyond assumptions, creating experiences that resonate deeply with all users. #customerinsights #datadriven #inclusivity #userexperience

Good product managers always follow these 3 rules: 👥 Understand the user’s needs 📈 Make data-driven decisions ✍️ Iterate based on feedback Great product managers go beyond the basics with these 3 rules: 🧠 Understand the why behind user behavior 🤝 Make qualitative & quantitative data work together ➡️ Proactively anticipate needs before they’re voiced By integrating user psychology into product development, you don't just create a product that meets user needs — you craft an experience that deeply connects with them. Solsten helps you unlock these insights, setting you apart from the competition. #productmanagement #userexperience #productstrategy

💆 Your game might look tough, but it has feelings too. 💆 Imagine your game lying on a therapist’s couch, pouring out its worries: “I’ve been overworked, and my players are starting to pull away... I feel disconnected... Are they getting bored of me?” If you’re not considering the psychological needs of your audience, you might end up with a game that’s lost its spark. Solsten helps you understand the psychological state of your players, uncover hidden frustrations, and keep the player experience healthy and engaging for both of you. By using psychological insights, we prevent burnout, boost long-term engagement, and ensure your players don’t fall out of love with your game. So, when was the last time you checked in with your game’s emotional well-being? #GameDesign #PlayerEngagement #EmotionalIntelligence #UserExperience #GameDevelopment

Which game feature has almost made you rage-quit, but you kept playing because it was so fun? Let’s talk about those frustratingly addictive moments. As a game designer, balancing fun and fairness can make or break the player experience. You want the game to be thrilling, packed with those “wow” moments that keep players coming back — but fairness matters, too. No one likes to feel like they’re being cheated, either by unfair difficulty spikes or hidden pay-to-win mechanics. ⚖️ Solsten’s insights help designers find that sweet spot, blending psychological data to create challenges that are immersive for your ideal audience, yet balanced. Pushing players just enough to make victories feel rewarding and setbacks feel motivating completely depends on the unique psychology of your audience as we see in our data time and time again. 🧠 🎮 How well do you know your audience? #GameDesign #PlayerExperience #GameDevelopment #KnowThyAudience

You don’t hear them leave, but you feel it. So… why do players quit? 🤔 When players walk away without a word, it’s often about the emotional connection (or lack of it) with your game. Is it frustration, slow progression, or a lack of reward for their investment? By understanding the psychology behind player behavior, you can catch these “invisible” signals before players disengage entirely. Solsten helps you pinpoint what’s missing in that connection, so players keep coming back—even after their 100th grind. 🔄 Ready to find out what’s keeping your players engaged? Let’s chat! 👇 #PlayerEngagement #GameDesign #PlayerRetention #Psychology #GameDevelopment #UserExperience

🎮 Player feedback: are you hearing what they really mean? 🤔 When players say “It’s fine,” do they actually mean it? Or is there a deeper message hidden in their words? When they told you they wanted "less toxicity" or "more fair and balanced play", did they give you the roadmap on why and how to solve it for everyone? The truth is, player feedback isn’t always as clear as it seems. From “I’m bored” to “It’s perfect,” the language players use doesn’t always align with their true feelings. Our psychological insights go beyond surface-level feedback, helping you uncover the hidden emotions, motivations, and frustrations that influence player engagement. 🗣 Have you ever received player feedback that left you scratching your head? What do you think they really meant? #PlayerEngagement #GameDesign #EmotionalInsights #UserExperience #Psychology

✨ Player meets game. The sparks fly… or fizzle. ✨ Ever thought of your game’s first player interaction as a “meet-cute”? That magical moment can make or break the relationship before it even begins. Players decide fast whether to stay or swipe left, and it all starts with that first interaction. This is where Solsten steps in. Our insights help developers make a perfect, lasting first impression that hooks players from day one. When players feel understood, they’re much more likely to stick around. How long do you think that “first impression” lasts in gameplay? (Hint: It’s shorter than you might think!) #GameDesign #PlayerExperience #FirstImpressions

🌐 Many marketing teams still prioritize reach, believing that casting a wide net guarantees impact. 📌 But experience shows that what really matters is how well the message resonates with the actual audience. Solsten helps you move beyond superficial numbers and craft campaigns that connect with users on a deeper level, driven by real psychological insight. #marketingstrategy #audienceengagement #resonance