How does a brand personality sound? We are happy to share our SXSW London 2025 submission: Sound isn’t just heard—it’s felt. It has the power to evoke emotions, create lasting memories, and build deep connections. Imagine if your favorite brand had a voice—bold and dynamic, or calm and melodic—that truly captured its essence. Our session introduces a new model (and a tool) that combines psychometric modeling, AI, and sound branding to scientifically align a brand’s personality with meaningful, emotionally resonant sonic identities. But this submission is about more than a tool—it’s about sparking a conversation with Jan Finck Barboza, Camilo Remolina and Dr. Carolyn Finck Barboza on the future of sound branding. 👉 You find us under ID 3683 Marketing & Advertising Marketing/ "A new model for sound branding" Thank you for your support! 🙌 Your vote will help bring this innovative idea to the SXSW stage! 🎶
HOOKED Music
Musiker
Hamburg, Hamburg 1.220 Follower:innen
Music POWERHOUSE, artist INCUBATOR and SOUND BRANDING ninjas!
Info
MULTISKILLED & MULTICULTURAL The new creative POWERHOUSE and artist INCUBATOR based in Hamburg. We tell YOUR story through MUSIC & SOUND. Members of the HASTINGS AUDIO NETWORK
- Website
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http://www.hooked.audio
Externer Link zu HOOKED Music
- Branche
- Musiker
- Größe
- 2–10 Beschäftigte
- Hauptsitz
- Hamburg, Hamburg
- Art
- Kapitalgesellschaft (AG, GmbH, UG etc.)
- Gegründet
- 2022
- Spezialgebiete
- Music, Music for ads, Sound Branding, Sound Logos, Sonic Branding, Advertisement, Composition, Sound, Sound Design, Branded Entertainment, Sound Icons und Filmscore
Orte
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Primär
Wegbeschreibung
Hamburg, Hamburg 22761, DE
Beschäftigte von HOOKED Music
Updates
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Jackpot! 2x Gold 🏆 and 3x Bronze 🥉 at the Clio Sports Awards! Huge thanks to our family at David Bogotá & AB InBev. Let’s go!! DAVID Bogotá Jonnathan Rodríguez López Nicolás Téllez Krizia Brühl Sebastián Salazar Silva Camilo Remolina Jan Finck Barboza Jan Lohrengel Oscar Meixner Rafael Bratfisch Santiago Jan Werner Carlos Camacho Diego Pomareda Hastings Audio Network
Associate Creative Director David Bogotá · Future Creative 50 selected by The Drum 2023 I Cannes Young Lions Global 2021 Gold & 2023 Silver WorldWide
Today, we hit the jackpot: two Golds, three Bronzes, and recognition as the Best Colombian Agency at Clio Sports. Thank you once again for betting on us. Alvaro De Luna Diego Pomareda Natalia Aguirre Martinez Simón Escobar Arcila Juan Camilo Matiz Botero Juan Pablo García Munévar Carlos Camacho Nicolás Téllez Gabriel Muñoz Juan Manuel Linares María Alejandra Ramírez Morales (MAR) Krizia Brühl Sebastián Salazar Silva Juan Rivadeneira Nova Jan Finck Barboza HOOKED Music javier caceres The Clios
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News from Vegas! We are really happy to have been part of these amazing projects. A big shout-out to all the creative teams at DAVID Bogotá for having us on board! Vamoooos!!! Camilo Remolina Jan Finck Barboza Carlos Camacho Jonnathan Rodríguez López Nicolás Téllez Krizia Brühl Miguel W Herrera Macarena & Co Julian Triana Javier Pinilla Mara Post María Alejandra Ramírez Morales Hanna Borresen Robin Überschuß Hastings Audio Network Jan Werner Giacomo Lodi Rafael Bratfisch Santiago Oscar Meixner Jan Lohrengel LIA - London International Awards
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#ONETEAM! ♥️♥️
Emmy-Award Winning Violinist | Global Chief Music Officer Havas Group | Author | Philanthropist | NAACP Image Award Nominee
When I stepped into the role of Global Chief Music Officer at Havas, my goal was to demonstrate that Sound-Led marketing can effectively enhance brand visibility, achieve marketing objectives, and foster brand affinity — matching the impact of traditional advertising methods. Fast-forward to now, with an OGX sound-driven campaign actualized, and the results yielding metrics that not only align with, but exceed that upfront vision… All I can say is it’s amazing to witness the effectiveness of a plan put into action. Our amazing partnership with Jen Brady Sheena Henry and the OGX team, who believed in the power of sound, brought this plan to life. While there are plenty of flashy celebrity campaigns out there, ours is different. Art of Sound crafted a solid sonic strategy that was driven by a summer hit with Demi Lovato, and naturally spun off into extensions fueled by the creativity of social communities. This campaign shows how music isn’t just about marketing—it's about creating cultural moments that stick with people. It’s about making a mark and embedding your brand into the fabric of culture. And we’re just getting started with that. A huge shout to my Art of Sound and Havas team! Davitha Tiller Eric Weisberg Madison Rowe HOOKED Music Georgina Cortes Reyes Alexis Garber Eduarda Castro (she/her) Beatrice Jiménez Gracia Audrey Arbogast Dave DiNuzzo (he/him) Matt Conner Rodney L. Cummins Jannat Astir Amrit Sahni Ross Harris Gabrielle Carriero Ellen Mallernee Susan Schwartz Michelle Cramer Cathie Nikolic If you haven’t heard Demi’s OGX anthem yet, give it a listen. You might find yourself singing it all day long—maybe even while using OGX in the shower!
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Two years ago, we founded #HOOKED with a vision to revolutionize sound branding. Combining our extensive experience with cutting-edge research technologies #HOOKEDRESEARCH, we've been bringing artists and brands together to create meaningful assets and transform brands into fan-centric experiences, utilizing music as a central piece in the brand's strategy. We're grateful to have found passionate and like-minded partners like Damien Escobar, Davitha Tiller and the entire team at #HAVAS #ArtofSound. Together, we’re pioneering a new era of #SonicCulture. We’re excited to share our latest project for #OGX, where we crafted their new sonic identity #SonicHook, featuring various sonic assets. Our mission was to make the internet say the OGX brand name; and as a result of a straight-up summer bop co-created alongside the legendary #DemiLovato (a long-time OGX fan!), we now not only have TikTok & IG singing the brand’s name loud and proud but also buying into its fresh branding and newly formulated range. Yes, Demi did sing our song! 💚 https://lnkd.in/eQbntiTr #SoundBranding #SonicCulture #Hooked #DemiLovato #OGX Jan Finck Barboza Camilo Remolina Dr. Carolyn Finck Barboza Robin Überschuß Brianna Drain Oscar Meixner Jan Lohrengel Hastings Audio Network Esteban Bruzon
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Back in Hamburg! Wow, what a week at Cannes Lions International Festival of Creativity. We are incredibly thankful to have met with our friends, business partners, clients, and the rest of the creative family. We're also thrilled to have been part of such amazing projects as #IkeaPets and #CoronaOClock, bringing home two Lions. The biggest shoutout to the family at INGO Hamburg & DAVID Bogotá for always including us in their fantastic ideas. After #Cannes y before #Cannes! We have one year to rock! Let's goooo! 🔥 Jan Finck Barboza Camilo Remolina Oscar Meixner Jan Lohrengel Chris Buseck Hastings Audio Network Fernando Montero González Nicolás López Bravo Tobias Ahrens Tomás O'Gorman Carlos Camacho Juan Pablo García Munévar Jonnathan Rodríguez López Nicolás Téllez Hanna Borresen Krizia Brühl Damien Escobar Žarko Kitanović
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HOOKED Music hat dies direkt geteilt
🍻⚽ A groundbreaking move. Don't miss your shot at becoming a "Beer-llionaire" with #CervezaAguila Beerlottery! Predict the anthem lineup during CONMEBOL Copa America 2024 for a chance to win 1,000 million pesos worth of beer! #CervezaAguila #Beer #CopaAmerica 🏆🎉 DAVID Bogotá Pancho Cassis Sylvia Panico Carlos Camacho Juan Pablo García Munévar Jonnathan Rodríguez López Nicolás Téllez Gabriel Muñoz Lara, María Alejandra Ramírez Morales, Roger Paul Gonzales Juan Rivadeneira Nova Krizia Brühl CARMEN DE UREÑA Yaneth Bolaños Sandra Azedo HOOKED Music Hastings Audio Network
Cerveza Aguila Expands Successful “The Beerlottery” to Copa America - Roastbrief US
https://roastbrief.us
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It has truly been mind-blowing. Thank you so much for having us on board! German Accelerator !! 💚 Corey Wright Chiara Canavesi Alina Zukic Camilo Remolina Jan Finck Barboza - vamooos! 🚀
The #Kickstart program 2024-3 is in full swing! Hosted by Google in the vibrant city of Hamburg, our on-site day was filled with learning, collaboration, and innovation. A special shout-out goes to Winona Fischer & Felix Hentzen for providing us with an exceptional venue and seamless organization. During the on-site day, the startups had the opportunity to get insights from our expert speakers Ivo Dimovsky, MBA, Dr. Akvile Ignotaite, Sam Vakili, Corey Wright, and Andreas Zimmermann, who delved into topics like internationalization strategies and how to scale a business successfully. For this Kickstart cohort, we’re partnering with Arthur Erdmann from the AI.STARTUP.HUB Hamburg and AI.HAMBURG. One of the highlights for our startups was the chance to take part in the Graduation Day of AI Startup Hub Hamburg. Hearing pitches from fellow founders and connecting with the AI scene in Hamburg was extremely valuable for them. Here's to the success of these visionary startups and the limitless possibilities ahead of them: 3D Spark, BotTalk, Buildlinx, BURNHARD, Charit Insights, Conformally (Julia Piehl), Fuxam, Gizil, Honeysuckle GmbH, HOOKED Music, ICODOS, IPB Intelligent Pill Box GmbH, Lanora Brustkissen, Matmatch (Celso Ricardo Rêgo), micronest (Radu Georoceanu), mix-a-sip (Christine Kötter), MyAutoData (MAUD), Peregrine.ai, Phaeosynt, UnvAil, VePa Vertical Parking, WeCreate GmbH, XRhuman 🚀 #GAKickstart #scaling #businessgrowth #startups #AIHamburg
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Thrilled to be part of the journey in crafting the new sonic identity for Landhausküche von apetito. The soundtrack of the latest commercial showcases the debut of the new sound logo, set to resonate across all LHK touchpoints. A big thank you to our partners at häppy for letting us be part of this exciting project, and to the incredible team at apetito AG for their trust! 👨🍳 💚 Sarah Kühlmann Katharina Sandmann Johannes Schulenborg Sascha Hanke Patricia Bouma Matthias Walkenhorst Janin Kusch
Kampagne für Landhausküche: So drastisch thematisiert Häppy das Thema Alterseinsamkeit - HORIZONT
horizont.net
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x13 is our lucky number! #ClioAwards 💚 We're truly grateful to have been a part of these two amazing projects alongside our partners from DAVID Bogotá & Macarena & Co, who have become like family to us. A huge shoutout to the teams in Bogotá, China, and Hamburg who worked tirelessly, despite crazy hours and time differences! Vamoooos! 🚀 Juan Pablo García Munévar Carlos Camacho Krizia Brühl Sebastián Suárez Gnecco #MiguelHerrera Juan Camilo Piñeros Arias Camilo Remolina Jan Finck Barboza Hastings Audio Network Nicolás Téllez Jonnathan Rodríguez López Oscar Meixner Jan Lohrengel Mara Post
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