Integral Ad Science

IAS stands committed to advancing the innovation and collaboration necessary to ensure transparency and safety amidst our evolving and fragmented digital advertising industry. Read more about the steps we’re taking to foster a safe digital ecosystem for our customers, partners, and industry here: https://lnkd.in/exvE-TWT

Meta advertisers can now scale their brands and maximize suitability with first-to-market AI-driven Content Block Lists, now available in six new languages and with nine new contextual suitability categories. Paired with Total Media Quality for Meta, IAS provides end-to-end campaign support for advertisers across Facebook and Instagram Feed and Reels with optimization and measurement. Learn more: https://lnkd.in/etFKYn8J #Optimization #Measurement #Advertising

How can advertisers harness attention measurement to drive campaign performance? Read our blog for best practices to optimize toward higher attention: https://lnkd.in/eSvWsviJ #Attention #Measurement #Advertising

Our inaugural IAS Beyond: Dubai Edition gathered advertisers, agencies, and publishers to discuss how innovations like social optimization and attention measurement are driving results for local advertisers. Thank you to our partners from Tailwind EMEA, a TDG company, Croud, Starcom, Publicis Media, Lumen Research, dentsu, and Advertising Business Group for joining us! #IASBeyond #Attention #Advertising

We met with the IMAA—Independent Media Agencies Australia team in Melbourne for an afternoon of enriching discussions. Together, we explored opportunities for growth and data-driven innovations that are top of mind across the regional agency industry. Thank you to everyone who joined us! #Agency #Advertising

The IAS team hosted a Customer Roundtable in Dublin, bringing together agencies and brands to discuss the latest challenges and opportunities in digital advertising. Thank you to IAS Director of Product Marketing Laura Carstens for leading a thought-provoking session on our AI-driven Total Media Quality product suite. Learn more about our solutions here: https://lnkd.in/eZePsvFx #AI #Measurement #Advertising

Peak retail season offers advertisers the opportunity to foster impactful connections with their audiences, explains IAS SVP [APAC] Laura Quigley to Branding in Asia. Read more: https://lnkd.in/dnz2zw4f #Retail #Performance #Omnichannel #Advertising

IAS CPO Srishti Gupta caught up with James Kotecki at #CES2025 to talk about performance-based solutions that help our customers drive outcomes, how advertisers harness attention to better engage audiences, and more. Watch her full interview here: https://lnkd.in/e_thyH3i #CES #Performance #Attention #Advertising

Join us on Thursday for our inaugural IAS Beyond: Dubai Edition, featuring expert-led sessions on the trends reshaping the digital advertising industry. IAS Global Account Executive Andrew Hillier’s panel with Nisha Patel (Croud), Georges Khoury (Starcom), and Karthikeyan Palani (Publicis Media) will explore strategies to drive performance across social platforms. IAS Business Development Director Michael Isaacs-Olaye will then moderate a discussion on AI-driven innovations in attention measurement with Donia Baddou (Lumen Research) and Saadeddine Nahas (dentsu). RSVP here: https://lnkd.in/ejw2pHsy #Attention #AI #Measurement #Advertising

Tomorrow marks the beginning of Black History Month, celebrating the rich history, achievements, and struggles of civil rights leaders and Black communities throughout the United States. This #BHM, BIND, our Black-employee resource group, will drive events that empower everyone at IAS to honor this community’s impactful contributions across society, civil rights, tech, and beyond. On behalf of everyone at IAS, we wish you a happy Black History Month! #BlackHistoryMonth #Advertising